As someone who’s chronically online, especially clued in to the beauty space, I have a tiny habit of impulse buying. Viral finds? Add to cart. Most-talked-about formulas? Checkout now. Underrated icons with a niche fanbase? Already en route. Some of these end up becoming go-tos, while others just sit pretty on my shelf (or get “borrowed” permanently by my sister). But lately, I’ve caught myself falling for another kind of trap: cute packaging. Case in point: blush sticks that look like candy, a face cream that looks like a beverage, and more. I’m in for it all. And honestly, it’s not just me. Every beauty writer out there has at least one product they fell for just because it looked cute. It’s human nature—we’re wired to be drawn to anything adorable.
But here's the thing: are these cute products actually worth the hype? Let me cut through the fluff and highlight the 10 that I own, use and actually swear by. These picks don’t just look good—they deliver. Let’s get into it.
This bottle is basically springtime in 3D. The cap? A soft-toned daisy bouquet that looks like it was made for an editorial flat lay or your home decor. But the pretty packaging isn’t the star alone, the fragrance inside is just as dreamy. It opens with a sweet, slightly exotic banana blossom accord. Then comes the jasmine and macadamia—creamy, lush and luxurious. And just when you think it’s all soft girl florals, the sandalwood shows up with a grounding, earthy finish. The vibe is feminine and fresh; and the scent is long-lasting. It might look too cute to spray, but go ahead, this one’s a compliment magnet.
One that looks exactly like your latte on the go. The moment I saw it, I knew I had to grab it—because who’s going to guess whether I’m carrying coffee or my face cream? It’s giving disguised and I love showing it off on my IG Stories. Inside, the formula is packed with fermented black rice extract and hyaluronic acid, a duo that protects and deeply hydrates your skin without making it feel greasy or heavy. Massage it into your face in circular motions and you’ll see what I mean. The best part is that it layers beautifully under SPF and makeup, so your skin stays bouncy all day.
These wipes come tucked in a bubblegum-pink pouch, decked out in red hearts and totally resealable—basically, the cutest thing in your desk drawer, gym bag or everyday tote. While they are cute, they mean business. Each wipe is soaked in a micellar water–hyaluronic acid blend that lifts away dirt, oil and grime gently. They melt off mascara, eyeliner and even SPF without stinging your eyes or leaving your skin feeling tight. Instead, skin feels clean, balanced and hydrated. Cute and competent? I am obsessed.
If you’re a Jell-O fan, this one’s for you. Housed in a teeny clear tube with a bouncy, chubby doe-foot applicator, this one looks like a glossy pink Jell-O shot, but for your lips. Reapplying feels like a mini mood boost every time. The formula is packed with nourishing ingredients that glide on like gloss, wear like lip oil and smell a bit like berries. It delivers a soft finish without a hint of stickiness. You can swipe it on all day for a juicy sheen or slather it on at night as a low-effort, high-reward lip mask.
The red metallic compact of this viral cushion foundation? A beauty collectible. It’s shiny, smooth and ridiculously satisfying to click open. But it’s what’s inside that really earns its hype. The cushion foundation melts into the skin like a dream—think second-skin finish with high coverage and a signature glass-skin glow. One dab is all it takes. And while it’s serving glam on the outside, it’s doing the skincare heavy-lifting, too. Infused with niacinamide and SPF 40 PA++, it helps fade blemishes, blur dark spots and protect your skin from the sun in one go. The formula? Silky, cream-like, transfer-proof and mask-proof. It doesn't just sit pretty—it stays put. No wonder it lives rent-free in every beauty creator’s routine.
Mugwort
If that sounds like something out of Harry Potter, it might as well be—owing to its magical powers. A potent winter skincare ingredient, mugwort is that all-rounder you need to include in your skincare routine. It’s known for its anti-inflammatory and antioxidant properties that work on all skin types and the calming herb hydrates, soothes and nourishes dry and irritated skin. Besides, it improves your skin’s barrier function. It helps reduce inflammation and irritation, while also stimulating collagen production.
Sunscreen can be heavy and greasy, especially when you’re dealing with summer heat. That’s where Beauty of Joseon’s matte sun stick comes in. This broad-spectrum formulation is your skin shield, but with a twist. Infused with calming mugwort and nourishing camelia, it hydrates and soothes your skin while providing sun protection. The matte finish is a game-changer—it leaves no greasy residue, making it ideal for those with oily skin or anyone looking to prevent shine. Besides, the stick format makes it easy to apply on the go without any mess, whether you’re in a meeting or on lunch break. Keep it in your tote bag—it won't budge your makeup, either.
The packaging? A milky white, mini-sized sun stick that fits right into your canvas tote—snug between your AirPods and lip balm. Totally pocket-friendly, totally adorable. This little tube packs a punch with SPF 50 PA++++ for full-on, broad-spectrum sun protection. It’s loaded with silica powder to soak up excess oil and leave your skin with a soft, matte finish. Plus, it’s infused with artemisia and green tea extract to calm, hydrate and play nice with your skin barrier. The twist-up stick makes application ridiculously easy—just swipe it across your face, neck and any exposed skin.
This version of the Laneige Lip Sleeping Mask smells like sugary fluff straight out of your childhood memories. But honestly, it works like an overnight skincare treatment. Housed in a slightly frosted jar with pastel purple and blue swirls, it’s as cute as it is effective. The formula is loaded with vitamin C, murumuru seed and shea butter to lock in moisture and fight off dryness while you sleep. Think of it as a moisture wrap for your lips—plush, cushy and ultra-soothing. Bonus: it doubles as an exfoliating treatment, gently lifting away dead skin cells so you wake up with lips that are baby-soft and perfectly smooth.
This mushroom-shaped sponge that looks like it wandered out of a Studio Ghibli film is equal parts adorable and easy to use. The pillowy rounded top makes blending over larger facial areas super easy, while the built-in handle means no more slippery sponge situations mid-beat. It even comes with a cover, so your sponge stays clean and cute between uses. Whether you’re diffusing cream blush or baking your concealer, this little red mushroom’s got your back (read: base).
Muzigae Mansion is what happens when makeup meets modern art—packaging so sculptural, it looks like it belongs in a museum, not just your vanity. The palette comes in a clear, twist-to-open top that gives you a peek at the prettiest quad inside. I’m talking four dreamy shades that cover all the bases: plush mattes for depth, diffusing tones for a seamless blend and the kind of 3D shimmers and glitters that catch light in all the right ways. The formula is infused with just the right amount of oil binders for a smooth and even payoff every time. And thanks to the reflective pearls, each shade gives off a multi-dimensional glow that shifts as you move.
This bottle literally stands on its own now, no balancing act required. A sculptural star-shaped design in frosted blue with chrome accents, it looks like a modern art piece you’d find on a beauty editor’s dresser. The liquid inside is lighter than the OG Angel—think fresh florals, juicy fruits and a hint of praline—but still has that unmistakable Mugler edge. Feminine, futuristic and very much a scent that turns heads.