Article link has been copied
Get 15% Off On Your First Purchase
Tira Loves

14 of the most loved K-beauty products in 2025

By
Mansi Rani
4
min read
Makeup
Skin
14 of the most loved K-beauty products in 2025
14 of the most loved K-beauty products in 2025
Read More
Tira Loves
Makeup
Skin

14 of the most loved K-beauty products in 2025

By
Mansi Rani
By
Mansi Rani
Tira Loves
Makeup
Skin
4
Min read
The Korean formulations you saved, shared and added to cart this year
14 of the most loved K-beauty products in 2025

If there was one consistent theme in beauty this year (and the past few years), it would easily be K-beauty. Whether it’s skincare or makeup, both old and new Korean formulations got everyone in a chokehold. When cherry makeup, glass skin and frosted blush appeared on every FYP, it was the Korean essentials that helped you recreate the trends. From moisture magnets to barrier-boosting creams and glow-giving serums, these buys weren’t just trending, they were being repurchased, recommended, emptied and reintroduced into routines.

So we did a bit of research and rounded up the most-loved K-beauty products that consistently earned a place on your vanities and bathroom shelves this year.

Round Lab Birch Juice Ampoule (50 ml)
1179124
Round Lab
Know More
COSRX The 6 Peptide Skin Booster Serum (150 ml)
1149379
COSRX
Know More
Laneige Gummy Bear Lip Sleeping Mask (20g)
1123661
Laneige
Know More
Biodance Bio-Collagen Real Deep Mask
1169472
Biodance
Know More
Belif The True Cream Aqua Bomb - (50ml)
945419
Belif
Know More
Beauty of Joseon Relief Sun : Rice + Probiotics SPF 50+ PA++++ Bestseller Korean Sunscreen (10 ml)
1143222
Beauty of Joseon
Know More
Dr.Jart+ Every Sun Day Ultra-Sheer Priming Sunscreen Stick SPF 30 (19 g)
1170499
Dr.Jart+
Know More
Innisfree Super Volcanic Pore Clay Mask (100 ml)
1013269
Innisfree
Know More
TIRTIR Mask Fit Red Cushion - 25N Mocha (18 g)
1157749
TIRTIR
Know More
The Face Shop Rice & Ceramide Moisturizing Cream (50ml)
The Face Shop
Know More
Rom&nd The Juicy Lasting Tint - 17 Dark Coconut (3.5 g)
1183946
Rom&nd
Know More
ETUDE HOUSE Dear Darling Water Tint 02 - Cherry Ade (9 g)
1087356
ETUDE HOUSE
Know More
Axis-Y Dark Spot Correcting Glow Cream (50 ml)
1162058
Axis-Y
Know More
Mixsoon Bean Essence (50 ml)
1149979
Mixsoon
Know More

Here’s the lowdown.

1179124
Round Lab
.

Round Lab Birch Juice Ampoule (50 ml)

14 of the most loved K-beauty products in 2025

When your skin wanted deep hydration, this is what you went for. We saw this Round Lab ampoule make its way to the vanities of the most clued-in skincare enthusiasts we know. And ICYMI, the birch sap-infused pick sinks in fast, delivering long-lasting moisture without any heaviness. It layers easily, calms dryness and leaves skin soft, supple and balanced.

Add to Cart
1149379
COSRX
.

COSRX The 6 Peptide Skin Booster Serum (150 ml)

9 hidden gems from cult-favourite K-beauty brands

Once you’ve tried Snail Mucin, this is a great follow-up. It’s a watery serum packed with peptides (six of them), plus niacinamide and adenosine to help brighten, smooth, and support elasticity. It sinks in fast and layers easily under other products—think of it as a skin prep step that quietly makes everything else work a little better.

9 beauty picks we’re eyeing and buying this Hello Beauty sale

Not your average serum, not quite a toner—this one sits somewhere beautifully in between. Lightweight and fast-absorbing, it’s designed to be the first step after cleansing, helping the rest of your skincare work harder. With six types of peptides, it’s all about boosting elasticity, smoothing texture and giving dull skin a bit more bounce. Think of it as your routine’s warm-up act, but with main-character energy.

14 of the most loved K-beauty products in 2025

This peptide serum works behind the scenes to smooth out little bumps, reduce the appearance of texture and make everything that goes on top blend better—but you already know that. Our favourite part is that you can think of this as a pre-game for another serum you own. Use it under anything—vitamin C, snail mucin, moisturiser. The lightweight formula sinks in instantly, delivering peptides that help boost overall radiance.

Add to Cart
1123661
Laneige
.

Laneige Gummy Bear Lip Sleeping Mask (20g)

This lip mask has been considered the holy grail of lip-care by many, for quite some time now. The formula is a rich, ultra-hydrating cocktail of fruit extracts, vitamin C, coconut oil and shea and murumuru butter—and is ideally meant to be applied before bed to give you soft, plump lips overnight. However, many users also love it for daytime use, claiming that it gives their lips an instant burst of hydration and keeps their lips hydrated for hours. The best part is that the texture feels super nourishing, but without any sticky or greasy residue.
Instagram made me buy it: 7 K-beauty picks to cop now
14 of the most loved K-beauty products in 2025

It’s that bedside staple that refused to be replaced this year, no matter how many overnight lip masks came to be. It helps you tackle the 2AM chapping in one swipe, as the buttery texture softens flaky patches by coating your lips in a glossy cushion. It’s known to restore moisture by morning, leaving your lips noticeably smoother. It earned its keep simply by always doing the job.

Add to Cart
1169472
Biodance
.

Biodance Bio-Collagen Real Deep Mask

8 Korean face masks for firmer, bouncier, younger-looking skin

The skin’s natural collagen reserves decline as we age—but you knew that already. What you may not know is that there is a handy way of giving your skin’s collagen production a helpful nudge in the right direction. This Biodance formula is packed with collagen, probiotics and hyaluronic acid. The hydrogel Korean face mask is designed to gradually turn transparent to signal optimal absorption of the active ingredients. A face mask that delivers real good results? Sign us up.

14 of the most loved K-beauty products in 2025

This viral mask launched in India this year and quickly became the one we save for dull days, long flights or those “my skin looks tired” moments. It fits like second skin and infuses collagen deep into the layers of your skin. The serum mask hugs the face and leaves everything looking plumper and more rested after 20 minutes.

Add to Cart
945419
Belif
.

Belif The True Cream Aqua Bomb - (50ml)

14 of the most loved K-beauty products in 2025

Gel moisturisers come and go, but this one stayed popular for its cool, weightless finish. The texture melts instantly, delivering all-day hydration without stickiness—which is probably why it stayed relevant through heatwaves, humidity and erratic weather. It’s the moisturiser you reach for when you need something that behaves. If your skin hates heavy creams but loves moisture, this is the sweet spot.

Add to Cart
1143222
Beauty of Joseon
.

Beauty of Joseon Relief Sun : Rice + Probiotics SPF 50+ PA++++ Bestseller Korean Sunscreen (10 ml)

14 of the most loved K-beauty products in 2025

This sunscreen blends in so seamlessly it stops feeling like sunscreen at all. Lightweight and comfortable even in the heat, it quickly became the one SPF that you actually reapplied through the day. But if you haven’t tried it yet, its rice extract and probiotics help the skin feel calmer and more nourished—and you won’t realise before the reapplication chore becomes a habit.

Add to Cart
1170499
Dr.Jart+
.

Dr.Jart+ Every Sun Day Ultra-Sheer Priming Sunscreen Stick SPF 30 (19 g)

7 new launches we are eyeing and buying RN

Dr. Jart+ has packed SPF 30 into a sleek little stick that feels more like a primer than sun cream. It glides on in seconds, leaves no greasy film or chalky cast and gives skin that smooth, blurred look we usually only get from make-up. The best part? You can swipe it on without a mirror—in the back of a cab, at your desk, even over make-up—and it always feels fresh. It’s the kind of product you’ll want to keep reapplying.

14 of the most loved K-beauty products in 2025

The sensitive-skin squad, in need of a mineral sunscreen that doesn’t make the skin react, made this Dr Jart essential their go-to. It settles into a soft, velvety finish and adds a touch of evenness without feeling chalky. A year of unpredictable weather and sensitised skin made this a comforting daily layer many kept returning to.

Add to Cart
1013269
Innisfree
.

Innisfree Super Volcanic Pore Clay Mask (100 ml)

7 K-beauty essentials that every man needs on his skincare shelf

Pores can collect more than their fair share of dirt, sweat and oil, and this clay mask clears everything out in one go. It lifts away build up without stripping the skin and leaves it feeling smoother and noticeably fresher. Used once or twice a week, it keeps congestion in check and helps maintain that clean, just washed look for longer. Easy, effective and low effort — the ideal kind of weekly reset.

14 of the most loved K-beauty products in 2025

This one is a long-time favourite that resurfaced on many reset routines. It’s a weekly pore-care mask that unclogs pores without the post-clay tightness. As its volcanic clusters gently exfoliate, it handles humidity, sweat and long makeup days gracefully, keeping the skin clearer and smoother.

Add to Cart
1157749
TIRTIR
.

TIRTIR Mask Fit Red Cushion - 25N Mocha (18 g)

Last day of sale: Buy these 10 most viral beauty products now

K-beauty enthusiasts and makeup minimalists agree—this cushion is a glow-up in a compact. Lightweight yet surprisingly full coverage, it covers the skin with a dewy, skin-like finish that doesn’t budge. Plus, the packaging is so cute it might make it to your beauty mood boards.

14 of the most loved K-beauty products in 2025

This viral Korean pick earned its cult moment by delivering high coverage without the heaviness. It smooths, blurs and brightens—all in one step, giving your skin a hydrated finish that K-beauty bases are known for.

Add to Cart
The Face Shop
.

The Face Shop Rice & Ceramide Moisturizing Cream (50ml)

12 K-beauty picks we're restocking in multiples

This moisturiser is perfect for locking in all the hydration your skin needs. The rice and ceramide formula is nourishing without feeling heavy, making it ideal for everyday use. It's the type of product you’ll find yourself restocking as it delivers great results without any fuss.

10 moisturisers to choose from, if you have dry skin

This Korean staple blends rice water—known for its brightening and softening properties—with ceramides that strengthen the skin’s barrier and lock in hydration. The texture is silky without being slippery; and layers effortlessly under SPF or makeup without pilling or causing greasiness. A go-to when you want hydration that wears weightlessly and lingers, it’s especially handy in transitional weather, when your skin wants nourishment but not the weight of a thick cream.

8 barrier-repairing must-haves to grab from the Hello Beauty Sale

Think of this as comfort food for your face. With a mix of rice extracts, rice bran oil and ceramides, this cream delivers a dose of deep nourishing moisture without feeling too heavy. It sinks in quickly, plumps up tired skin and leaves it looking fresh and healthy—basically the glow you get after a good night’s sleep. Bonus: it’s gentle enough for everyday use and doesn’t come with a side of irritation.

14 of the most loved K-beauty products in 2025

Soft, simple and effective, this moisturiser by The Face Shop helped many of you improve your skin barrier health this year. As its rice extract brightened gently, the ceramides cushioned your skin without making it feel greasy. The formulation has a silky texture that layers well and suits minimal routines where you don’t want too many competing actives.

Add to Cart
1183946
Rom&nd
.

Rom&nd The Juicy Lasting Tint - 17 Dark Coconut (3.5 g)

Juicy lips ahead: 8 Korean tints you’ll want on repeat

Rom&nd practically built its name on juicy lips and this tint explains why. It’s glossy but never sticky, hydrating but long-wearing. The crystal-clear shine gives lips a plump, glass-like finish that instantly smoothes lines. Packed with fruit oils and hyaluronic acid, it keeps lips hydrated from brunch to after-hours. Bonus: the colour payoff is high and fade-resistant for up to 12 hours. Whether you want a fresh, fruit-inspired tint or a lacquered effect, this one delivers everything you love about juicy lips—and then some.

14 of the most loved K-beauty products in 2025

Only a few lip products could hold their place like this one. The juicy sheen, comfortable formula and easy colour made it the everyday tint you kept in your bags, cars and jacket pockets. The pigment settles into the lips naturally, leaving behind a stain that lasts long after the gloss fades. It’s the product you just always keep on hand.

Add to Cart
1087356
ETUDE HOUSE
.

ETUDE HOUSE Dear Darling Water Tint 02 - Cherry Ade (9 g)

14 of the most loved K-beauty products in 2025

A K-beauty tint with a lightweight, watery formula, this one melts into the lips. It gives a fresh flush that brightens the face with almost no weight. The colour settles in instantly and stays put, making it a dependable no-makeup makeup pick all year. It’s the kind of product you apply on the go—and it always looks good, even without a mirror. A classic that held its own amidst newer launches.

Add to Cart
1162058
Axis-Y
.

Axis-Y Dark Spot Correcting Glow Cream (50 ml)

14 of the most loved K-beauty products in 2025

This glow cream by Axis-Y is part brightening treatment, part moisturiser—and you got the memo this year. It’s a gentle, niacinamide-powered formula gradually evens out skin tone without irritation, while also hydrating and adding a subtle glow. It became a favourite for those who wanted steady results rather than overnight changes.

Add to Cart
1149979
Mixsoon
.

Mixsoon Bean Essence (50 ml)

This high-performing formula combines fermented extracts of soybean, pomegranate, barley and pear to exfoliate and nourish your skin. Use it after double cleansing and toning—simply apply a few drops with your palms or a cotton pad and gently pat until absorbed. Its natural AHAs work to break down dead skin cells, revealing a lit-from-within glow.
Want glowy, glass-like skin? Add these K-beauty faves to your cart
A popular choice for many Korean celebrities, this bean essence is supercharged with fermented ingredients to deliver multiple benefits to your skin, from hydration to exfoliation. The texture is thick and sticky (much like snail mucin), so a little goes a long way. Despite its rich texture, it gets absorbed easily to instantly hydrate and plump your skin for that dewy dumpling effect. It also delivers gentle exfoliation to reveal smoother, brighter skin. Formulated with fermented soybean and barley essence, it combats dryness and early signs of ageing. Perfect for dry, dehydrated or dull skin, pick this one up for a glow.
Instagram made me buy it: 7 K-beauty picks to cop now
9 underrated K-beauty picks worth adding to your daily lineup

This glow-giving essence does more than just hydrate—it smooths, softens and subtly exfoliates for skin that looks instantly more radiant. The fermented formula feels cushiony on application and layers beautifully under makeup or skincare. Think of it as your skin’s reset button when dullness kicks in. The texture is somewhere between a serum and toner, which makes it ideal for layering. Use it consistently and you’ll notice your skin feels bouncier, brighter and just a little more refined.

14 of the most loved K-beauty products in 2025

Think of the Mixsoon Bean Essence as a powerful step to make every other product in your routine perform more effectively. The formulation stayed in the spotlight this year, for its ability to refine texture while hydrating deeply. The slightly viscous formula offers clearer, smoother skin over time.

Add to Cart
No items found.

No items found.

No items found.
About
Round Lab Birch Juice Ampoule (50 ml)
Round Lab
1179124
Know More
COSRX The 6 Peptide Skin Booster Serum (150 ml)
COSRX
1149379
Know More
Laneige Gummy Bear Lip Sleeping Mask (20g)
Laneige
1123661
Know More
Biodance Bio-Collagen Real Deep Mask
Biodance
1169472
Know More
Belif The True Cream Aqua Bomb - (50ml)
Belif
945419
Know More
Beauty of Joseon Relief Sun : Rice + Probiotics SPF 50+ PA++++ Bestseller Korean Sunscreen (10 ml)
Beauty of Joseon
1143222
Know More
Dr.Jart+ Every Sun Day Ultra-Sheer Priming Sunscreen Stick SPF 30 (19 g)
Dr.Jart+
1170499
Know More
Innisfree Super Volcanic Pore Clay Mask (100 ml)
Innisfree
1013269
Know More
TIRTIR Mask Fit Red Cushion - 25N Mocha (18 g)
TIRTIR
1157749
Know More
The Face Shop Rice & Ceramide Moisturizing Cream (50ml)
The Face Shop
Know More
Rom&nd The Juicy Lasting Tint - 17 Dark Coconut (3.5 g)
Rom&nd
1183946
Know More
ETUDE HOUSE Dear Darling Water Tint 02 - Cherry Ade (9 g)
ETUDE HOUSE
1087356
Know More
Axis-Y Dark Spot Correcting Glow Cream (50 ml)
Axis-Y
1162058
Know More
Mixsoon Bean Essence (50 ml)
Mixsoon
1149979
Know More