In the world of beauty – where celebrity appearances and pop culture moments have redefined trends overnight – homegrown brands are not only keeping up with the pace but leading the charge in India. Press some keys and you’ll find something vegan, something sustainable, something organic and something hyper-personalised to pick from on the internet. So naturally, it’s hard to pick anything at all.
To help you make the hunt easier, we’ve spotlighted five of our current favourite homegrown beauty brands that cater to diverse concerns, along with a must-have product that each of these offers, and you could swear by.
RAS Luxury Oils
Must-try product: Olive Squalane Pure Plant Beauty Oil
This lightweight, non-comedogenic oil by a farm-to-face beauty brand can be used on both skin and hair to lock in moisture, making it a versatile addition to your beauty regime. Apply just a few drops on your face and body to reduce pigmentation and wrinkles, or the scalp and length of your hair to nourish the tresses. Besides, the cold-pressed olive squalane used in this product is also great for nails, cuticles and chapped lips.
Asa
Must-try product: Face Stick Foundation with SPF 15
A foundation that is not only long-lasting, but can also be used on the go and protect your skin from sun damage, is an undisputed beauty closet must-have. With ingredients like shea butter, walnut seed oil, olive fruit oil and jojoba oil, it also doubles up as a concealer. To top it off, this multi-tasking creamy essential is packed in a convenient stick form that you’ll never stow away, but always carry in your handbag.
KIRO
Must-try product: Longwear Brightening Eyeshadow Stick
You’re getting ready to go out and the last thing you want to worry about, as time ticks by, is your makeup. The KIRO Longwear Brightening Eyeshadow Stick is an easy-to-use, do-it-in-a-snap product to uplift your face instantly. Just fill your lids using the stick and blend the edges with your finger. You can also create a more defined look with an angled brush. What’s more, the product is waterproof, infused with natural oils and blends easily.
Neemli Naturals
Must-try product: Glycolic & Apple Cider Vinegar Exfoliating Toner
Tackling oily skin while fighting acne and scars is no mean feat. But this toner by Neemli Naturals can make it a tad easier. It not only regulates oil production, but also exfoliates your skin to improve overall texture. The soothing ingredients like apple cider vinegar, turmeric oil and aloe vera make it safe for everyday use—just sweep it on your face with a cotton pad every night, after cleansing.
Aminu
Must-try product: The Ultra Modern Longevity Serum
Pollution, hormonal shifts and ageing can all cause wrinkles and sagging, along with general dullness of skin. This longevity serum, with ingredients like hyaluronic acid and Vitamin C, helps boost collagen and calm any signs of sensitivity. Besides, you can also treat your dark under eye circles or puffiness with this multipurpose must-have. Best used in the AM before you head out for the day, just 2-3 drops of this water-based serum, simply applied with your finger before moisturising, can leave long-lasting results.
