With a new year upon us, it is time for your eye palette to get a refresh. So, what lies in store? For starters, looks that require endless prep are out. Instead, we are seeing a refreshing wave of minimalism that champions your-skin-but-better hues. A strategic upgrade to time-tested classics is also in order. Let’s get you started on the road towards the best eye makeup looks of 2024, shall we?
How eye makeup has evolved in 2024
The minimalist manifesto may seem novel for the year but the momentum started in 2023 as eye makeup looks centered around one defining colour—remember the internet’s obsession with latte makeup? While dramatic crystals and diamanté have lived to see another day, they now serve as the defining feature of a makeup look rather than an everything-but-the-kitchen-sink approach. If you are looking to level up your eye makeup game in 2024, here are the key eye makeup trends—and stellar makeup tips—you will want to know about before everybody else does:
Au naturel brows
While you play around with colours on your palette, it helps to remember that your brows deserve some lovin’ too. And 2024 is the year to let them grow wild and free as heavy grooming diktats assume a backseat. Instead, gently brushed-back brows will assume the spotlight for the year.
Crystal eyes
If you have a thing for bling, a crystal-studded eye makeup look will score big this year but the key lies in strategic placement. Whether you prefer an impactful crystal or two at the inner corner or a dramatic glittery cut crease, there is something for everyone.
Reverse cat eye
It’s a makeup trend as old as time and you’ve likely seen every iteration of the cat eye already. So, what does 2024 have to offer? An inverted take on this timeless classic that needs you to go light on the upper eyeliner and double down on the liner towards the inner crease of the eye.
Espresso eyes
After latte makeup products dominated moodboards in 2023, but the moody hues of espresso are now stepping into our moodboards for the year. Sweep some noir hues along your waterline or blow it up into a smoky eye teamed with a sheer ombré lip for maximum impact.
Monochromatic makeup
If you are looking to take the guesswork out of your eye makeup, coordinating it with your outfit du jour is the quickest route to effortless elegance. All hues are now fair game, especially a bright dusting of metallic pastel along the lashline.
Lilac love
For those looking to level up an all-white look, unexpected hues are in order. Allow the saccharin hues of lilac to waltz across your waterline into a smudged-out cat eye as you step into spring.
Graphic liner
For those looking to express their individuality, the boundless world of graphic eyeliner has always beckoned. The only rules are that there are no rules, so create your own graphic shapes or mirror the classic winged eye for a striking double eyeliner look—the world is your oyster.
