Trends come and trends go in the world of skincare and makeup—so how do you decide which ones are a flash-in-the-pan fad and which ones will last the distance? To help you sort the wheat from the chaff, Tira Beauty did a beauty rewind over the most prominent skincare and makeup trends to discern which ones we will be taking with us into the new year. Take notes:
Skinimalism
RIP 7-step routines: this year was defined by a simplified approach to skincare and this minimalist mindset is likely to dictate skincare trends in 2024 as well as everyday essentials are subjected to a tighter edit. The result is a dependable routine that champions tried-and-true basics and negates any unnecessary wastage as well as trial and error.
Add to cart: Cetaphil Gentle Skin Cleanser (125ml)
Skincare-infused makeup
The post-pandemic era is when the world truly discovered the virtues of skincare and makeup hybrids, and this happy union is slated to continue its monopoly over makeup trends in 2024 as well. Expect active ingredient-spiked formulas, serum and foundation hybrids as well as nourishing lip colours that do the job of a lip balm.
Add to cart: M.A.C Studio Radiance Serum Powered Foundation - NC30 (30ml)
Active-infused bodycare
And the skincare renaissance isn’t restricted to your makeup bag either. The world is increasingly waking up to the benefits of a holistic routine that champions bodycare needs as well and as a consequence, active ingredients are entering the chat for targeted concerns—think body lotions with retinol, anti-acne body cleansers and exfoliating pads for underarms.
Add to cart: Vaseline Sun + Pollution Protection SPF 30 Body Lotion - (400ml)
Glazed skin
Hydration is the name of the game and it comes as little surprise that our collective fascination with glazed, dewy skin is showing no signs of abating. For skin that is sheathed with a glossy sheen—almost like that of a glazed donut—allow your best serums, moisturisers and masks to conspire for your healthiest, most hydrated skin yet.
Add to cart: Minimalist 2% Hyaluronic Acid Face Serum for Glowing Skin Intense Hydration & Fines Lines - (30ml)
Rhinestone eyes
With party season upon us, it is time to go blingy or go home. The makeup spotlight remains fixed on showstopper looks, the only difference being that the approach is now individualised. From a subtle hint of crystals punctuating a winged eye to dramatic lashings of diamanté on the lid, there’s something for everyone.
Add to cart: Faces Canada 4 In 1 Quad Eyeshadow Palette - 06 Moody Moon (5g)
High-shine lips
Long live, liquid mattes. The ultra-drying formulas of fore have received a glossy makeover as the beauty world leans into high impact finishes. The result is the resurgence of ‘90s-inspired glossy lips, this time delivered in a dripping, wet-looking texture. For getting the look at home, layer your go-to pigmented bullet with a juicy gloss.
Add to cart: Plum Keep It Glossy Serum Lip Gloss with Hyaluronic Acid - 01 Sugar Glaze (6.5ml)
Bold blush
Bigger, brighter and bolder than ever before, blush is among the makeup products that has received a maximalist makeover—one that is likely to spill over into our makeup kits in 2024 as well. The heavy contours of fore have been replaced with pigmented hues applied in an all-over manner for a loud and proud flush of colour. To avoid veering into clown-like territory, apply your hue in buildable layers without straying too far from the cheekbones.
Add to cart: Maybelline New York Fit Me Mono Blush - 60 Passionate (26.8g)
