As the year comes to a close, it’s worth looking back at more than just the smorgasbord of hair, makeup and nail trends that made waves—it’s also about what they say about us. From blurred lips to ghost waves, a relaxed, undone approach quietly defined our beauty choices. The shift away from overly polished finishes reflects a growing desire for authenticity and ease. After all, beauty trends can highlight who you are, but they never change it. With that in mind, these are the standout hair, makeup and nail trends of 2025—how many made it onto your bingo card?
Achieve that fresh, just-bitten lip look with this vibrant water tint. The lightweight formula provides a natural flush of colour that lasts all day, while the Cherry Ade shade—a juicy red—complements all skin tones. Perfect for creating effortless, everyday looks or layering under a gloss for extra shine.
Pro tip: Apply in thin layers for buildable colour, and top with a clear gloss for a plump, dewy finish.
Ever wondered what your lips would look like after a day of foraging for cherries in the countryside? ETUDE HOUSE’s lip and cheek tint has the answer. The fruity hue delivers the just-bit-into-a-cherry effect with a lightweight texture that stays put for hours without feeling heavy on the skin.
This bestselling water tint by Etude House offers a fresh burst of colour and hydration. The water-based, vitamin- and berry fruit-enriched formula delivers buildable pigment that never feels dehydrating. The genius lies in its watery composition, absorbing into the skin without leaving a tacky residue. For a great finish, line your lips with a liner before applying at the centre directly from the doe-foot applicator. Or blend around the edges for the iconic Korean gradient lip. On the cheeks, dot across the apples and blend outwards with the tips of your fingers.
Here’s a balm that means business. Ginger and sugar warm slightly on the lips, helping smooth rough patches and lock in moisture for hours. The shade Soft Mauve is the cool-toned tint that pulls a look together even when the rest of your makeup is MIA. If you want nourishment that lasts—without giving up colour payoff—this one hits the sweet spot.
No frills, just hydration. Innisfree’s Dewy Treatment Lip Balm is a no-nonsense solution for dry, chapped lips. Enriched with camellia oil and shea butter, it deeply moisturises, forms a protective barrier and repairs peeling or flakiness—all without any unnecessary extras. It’s the reliable, fuss-free lip balm your beauty routine needs.


Image credits: Instagram/@kyo1122, @ananyapanday, @sabrinacarpenter, @makeupbyariel, @subikshashivakumar, @phillynailcompany, @selenagomez