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What’s Been Up

Team Tira on the one product they’re repurchasing for the long run

By
Megha Sharma
3
min read
Makeup
Skin
Fragrance
Hair
Team Tira on the one product they’re repurchasing for the long run
What’s Been Up
Makeup
Skin
Fragrance
Hair

Team Tira on the one product they’re repurchasing for the long run

By
Megha Sharma
By
Megha Sharma
What’s Been Up
Makeup
Skin
Fragrance
Hair
3
Min read
This is what we’re buying on repeat
Team Tira on the one product they’re repurchasing for the long run

Everyone on the Tira team has a wishlist that never quite empties out. But every so often, something breaks through the cycle of trying and testing to earn a permanent spot in the routine. Not because it’s new, or hyped, or sitting pretty on a shelf, but because it’s been used down to the last drop and immediately reordered. We asked six people on the team what that one product is for them. Here’s what they said.

Dyson Airwrap Id Multi Styler - Vinca Blue and Topaz (3.6 g)
1160120
Dyson
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Yves Saint Laurent Rouge Pur Couture N12 - Nude Instinct (3.8 g)
1154863
Yves Saint Laurent
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Tom Ford Cafe Rose Set (2 pcs)
1156612
Tom Ford
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Augustinus Bader The Cream (50 ml)
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Augustinus Bader
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Sol de Janeiro Brazilian Bum Bum Cream (75 ml)
1165074
Sol de Janeiro
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DAVIDOFF Cool Water Reborn Eau De Parfum For Men (100ml)
1127269
DAVIDOFF
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1160120
Dyson
.

Dyson Airwrap Id Multi Styler - Vinca Blue and Topaz (3.6 g)

Last day of sale: Buy these 10 most viral beauty products now

If you’ve been staring at it in your wishlist since forever, now’s the moment. The Dyson Airwrap lives up to its cult status—it curls, smoothes and volumises without extreme heat. The limited edition colours are great—and the price drop? Rare. Get it before it’s full price and sold out.

Instagram made me buy it: 9 hair essentials to cop now

The Dyson Airwrap has been the dream tool for ages, and this updated version makes it even smarter. You get all the styling options—waves, curls, smooth blow-dries—plus personalised settings through the MyDyson app. Heat control keeps your hair safe, and the six attachments cover pretty much any look you want. It’s definitely a splurge, but it’s one of those tools that genuinely replaces multiple gadgets and saves you time in the morning.

Team Tira on the indulgent products they would spend their first salary on

Shrishti Pandey, Social Team

"I’d splurge on the Dyson Airwrap, no question. They say half your look is your hair and I’m not about to risk a bad hair day. The idea of styling my hair without damaging it and still getting that salon finish at home feels like such a win. For me, it’s more than just a tool—it feels like an investment in myself. Every time I style my hair, it would remind me that I’ve worked hard enough to afford something that makes me feel polished, confident and ready to take on anything."

10 beauty picks Team Tira tried & loved in 2025

“I finally gave in to the Dyson Airwrap hype this year and I completely get it now,” says Nidu Divakaran from the influencer marketing team. “I have naturally straight hair that lacks volume and nothing ever really gave me the results I wanted. Once I got the Airwrap, my styling routine changed for the better. The attachments make it easy to switch between beachy waves, sleek styles and bouncy volume. It keeps my hair looking good for hours while reducing frizz and flyaways. Plus, knowing it controls heat makes me feel better about using it regularly.”

8 beauty picks for those who believe more is more

For someone who loves OTT beauty, hair is never an afterthought, it’s the statement. This is the tool that delivers big, bouncy blowouts, smooth lengths and volume that holds its own. Whether it’s soft glam waves or full-bodied drama, the Airwrap makes hair look styled, intentional and expensive. Even the colourway feels extra in the best way, like it belongs on display just as much as it belongs in your routine.

Team Tira on the one product they’re repurchasing for the long run

“I used to budget an hour for blow-drying and curling separately. Now it’s one tool, one pass and I’m done. What keeps me coming back to the Dyson Airwrap isn’t just the finish, it’s that my hair doesn’t feel fried by the third round of styling. The colourway sits on my dresser like it belongs there too.” — Mitali Shah, Editorial

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1154863
Yves Saint Laurent
.

Yves Saint Laurent Rouge Pur Couture N12 - Nude Instinct (3.8 g)

Team Tira on the one product they’re repurchasing for the long run

“I own lipsticks I’ve never finished. This one, I hit pan on. YSL Nude Instinct does the thing a good nude should: it looks like my lips, but more considered. Meetings, weddings, the airport, it works everywhere without asking for a second look in the mirror.” — Varalika S, Design

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1156612
Tom Ford
.

Tom Ford Cafe Rose Set (2 pcs)

Team Tira on the one product they’re repurchasing for the long run

“I’ve bought this set three times now, twice for other people and once when I couldn’t bear to give my own away. There’s something about a fragrance and body product working in pairs that feels more intentional than assembled. Cafe Rose is warm without being loud, which is exactly the register I want from a scent I’m wearing all day.” — Pragati Namdev, Studio

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1155519
Augustinus Bader
.

Augustinus Bader The Cream (50 ml)

Team Tira on the one product they’re repurchasing for the long run

“I’m sceptical of anything called a miracle cream. But my skin has genuinely changed since I started using this—it’s less reactive, more even, and it’s the first jar I've repurchased without a discount code talking me into it. A little goes further than the price tag suggests, which is the only math that matters to me.” — Rohini Goradia, Social Media

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1165074
Sol de Janeiro
.

Sol de Janeiro Brazilian Bum Bum Cream (75 ml)

Team Tira on the one product they’re repurchasing for the long run

“The Bum Bum Cream is a mood. I keep a bottle in my gym bag and one in my desk drawer because running out is not an option I’m willing to plan around. The scent alone has made strangers ask what I’m wearing, which is more compliments than I’ve gotten from an outfit this year.” — Purva Indulkar, Editorial

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1127269
DAVIDOFF
.

DAVIDOFF Cool Water Reborn Eau De Parfum For Men (100ml)

5 men’s perfumes for everyday office-wear

An iconic fragrance, Cool Water Reborn is a versatile scent meant for all seasons and all occasions. With fresh, woody and earthy notes, this long-lasting perfume is ideal for those who love a great blend. It’s one of those popular men’s fragrances you just cannot go wrong with.

8 men’s fragrances you’ll love this summer

Seasons come and seasons go, but the allure of DAVIDOFF’s signature scent remains unabated. Now in its reborn era, the classic oceanic scent is grounded in galbanum, cedarwood and upcycled vetiver to offer long-lasting sillage—ideal for days under the sweltering summer sun.

Team Tira’s summer fragrance lineup is here

“I’ve lost count of how many times I’ve restocked this perfume,” Yasin from the site operations team says. “It’s hands down one of my favourite scents from Davidoff—super fresh, super aquatic. I wear it to work almost every day because it lasts all day. I’ve even caught a hint of it on my shirt after a wash.”

Team Tira on the one product they’re repurchasing for the long run

“Cool Water was the first fragrance I understood on someone else before I understood it on myself. The Reborn edition kept what made the original recognisable but gave it more depth, so it doesn’t read dated the way some throwback scents do. I’ve replaced this bottle more times than I’ve replaced my daily cleanser, which says something.” — Akshat Malik, Studio

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About
Dyson Airwrap Id Multi Styler - Vinca Blue and Topaz (3.6 g)
Dyson
1160120
Know More
Yves Saint Laurent Rouge Pur Couture N12 - Nude Instinct (3.8 g)
Yves Saint Laurent
1154863
Know More
Tom Ford Cafe Rose Set (2 pcs)
Tom Ford
1156612
Know More
Augustinus Bader The Cream (50 ml)
Augustinus Bader
1155519
Know More
Sol de Janeiro Brazilian Bum Bum Cream (75 ml)
Sol de Janeiro
1165074
Know More
DAVIDOFF Cool Water Reborn Eau De Parfum For Men (100ml)
DAVIDOFF
1127269
Know More
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