We all know and adore our face serums, but do you know what these potent elixirs do and how they come into play to elevate our entire skincare routine? Face serums are the ultimate companion to your skincare regimen. Known to be the right addition to targeted care, these lightweight, fast-absorbing liquids are packed with high concentrations of active ingredients that work to penetrate deep into the skin. Whether you're looking to brighten, hydrate or combat the signs of fine lines, there's a skin serum out there for you. Skin serum or as we like to call it—liquid gold, offers concentrated benefits that truly elevate your skincare game to the next level.
Here’s a deep dive into everything you need to know about these skincare products and the different types of face serum.
Soothe, brighten, and rejuvenate with this ampoule, powered by pure centella asiatica extract. Known for its calming and anti-inflammatory properties, this formula reduces redness and irritation while the encapsulated brightening beads burst upon application, delivering active ingredients directly to the skin. Lightweight yet effective, it offers long-term benefits for tired or stressed complexions.
Pro tip: Incorporate into your nighttime routine to wake up with visibly calmer, even-toned skin over time.
Face serums are potent skincare elixirs added to your skincare routine right before the moisturisers. These products are infused with powerful active ingredients that are used for solution-oriented care. Unlike moisturisers, which are thicker and form a barrier on the skin’s surface, serums have a lightweight formulation that is designed to deliver a high concentration of active ingredients quickly and efficiently.
There are a variety of face serums out there. With a solution-oriented approach, it’s always best to discover the skin concerns you want to target. Further, one of the best face serum benefits is their ability to be layered on top of one another, in the case of targeting a variety of skin concerns. Here are the different types:
Hydrating serums are infused with moisturising ingredients like hyaluronic acid, glycerin and aloe vera. Ideal for dry or dehydrated skin, these products tend to provide long-lasting hydration, plump up the skin and even add a dewy, youthful glow.
Anti-ageing serums are typically curated with retinol, peptides and antioxidants. These ingredients work to increase collagen production, reduce fine lines and strengthen and brighten the skin.
Ideal for those who want to tackle hyperpigmentation, acne scars and uneven skin tone. Brightening serums inhibit melanin production and promote skin cell renewal, resulting in an even and radiant skin.
Commonly known as your AHA and BHA serums. These products gently slough off dead skin cells, unclog pores and improve skin texture, making them ideal for people with dull, rough skin or acne-prone skin.
Designated saviors of sensitive skin. With calming ingredients like chamomile, green tea extract and Centella Asiatica, these products reduce redness, irritation and inflammation.
Provides intense moisture to the skin, keeping it hydrated and plump.
Improves skin smoothness and softness.
Reduces fine lines.
Evens out skin texture and reduces dark spots.
Shields skin from environmental damage and free radicals.
Helps to reduce the appearance of enlarged pores.
One of the best face serum benefits, these products work to address specific concerns and can be layered in the case of different skin problems.
Face serums are potent skincare elixirs added to your skincare routine right before the moisturisers. These products are infused with powerful active ingredients that are used for solution-oriented care. Unlike moisturisers, which are thicker and form a barrier on the skin’s surface, serums have a lightweight formulation that is designed to deliver a high concentration of active ingredients quickly and efficiently.
There are a variety of face serums out there. With a solution-oriented approach, it’s always best to discover the skin concerns you want to target. Further, one of the best face serum benefits is their ability to be layered on top of one another, in the case of targeting a variety of skin concerns. Here are the different types:
Hydrating serums are infused with moisturising ingredients like hyaluronic acid, glycerin and aloe vera. Ideal for dry or dehydrated skin, these products tend to provide long-lasting hydration, plump up the skin and even add a dewy, youthful glow.
Anti-ageing serums are typically curated with retinol, peptides and antioxidants. These ingredients work to increase collagen production, reduce fine lines and strengthen and brighten the skin.
Ideal for those who want to tackle hyperpigmentation, acne scars and uneven skin tone. Brightening serums inhibit melanin production and promote skin cell renewal, resulting in an even and radiant skin.
Commonly known as your AHA and BHA serums. These products gently slough off dead skin cells, unclog pores and improve skin texture, making them ideal for people with dull, rough skin or acne-prone skin.
Designated saviors of sensitive skin. With calming ingredients like chamomile, green tea extract and Centella Asiatica, these products reduce redness, irritation and inflammation.
Provides intense moisture to the skin, keeping it hydrated and plump.
Improves skin smoothness and softness.
Reduces fine lines.
Evens out skin texture and reduces dark spots.
Shields skin from environmental damage and free radicals.
Helps to reduce the appearance of enlarged pores.
One of the best face serum benefits, these products work to address specific concerns and can be layered in the case of different skin problems.
Face serums are potent skincare elixirs added to your skincare routine right before the moisturisers. These products are infused with powerful active ingredients that are used for solution-oriented care. Unlike moisturisers, which are thicker and form a barrier on the skin’s surface, serums have a lightweight formulation that is designed to deliver a high concentration of active ingredients quickly and efficiently.
There are a variety of face serums out there. With a solution-oriented approach, it’s always best to discover the skin concerns you want to target. Further, one of the best face serum benefits is their ability to be layered on top of one another, in the case of targeting a variety of skin concerns. Here are the different types:
Hydrating serums are infused with moisturising ingredients like hyaluronic acid, glycerin and aloe vera. Ideal for dry or dehydrated skin, these products tend to provide long-lasting hydration, plump up the skin and even add a dewy, youthful glow.
Anti-ageing serums are typically curated with retinol, peptides and antioxidants. These ingredients work to increase collagen production, reduce fine lines and strengthen and brighten the skin.
Ideal for those who want to tackle hyperpigmentation, acne scars and uneven skin tone. Brightening serums inhibit melanin production and promote skin cell renewal, resulting in an even and radiant skin.
Commonly known as your AHA and BHA serums. These products gently slough off dead skin cells, unclog pores and improve skin texture, making them ideal for people with dull, rough skin or acne-prone skin.
Designated saviors of sensitive skin. With calming ingredients like chamomile, green tea extract and Centella Asiatica, these products reduce redness, irritation and inflammation.
Provides intense moisture to the skin, keeping it hydrated and plump.
Improves skin smoothness and softness.
Reduces fine lines.
Evens out skin texture and reduces dark spots.
Shields skin from environmental damage and free radicals.
Helps to reduce the appearance of enlarged pores.
One of the best face serum benefits, these products work to address specific concerns and can be layered in the case of different skin problems.