A lot changed when Fenty Beauty launched in 2017. Suddenly, foundation came in 40 shades—and then 50. Lip gloss became cool again. Contour sticks weren’t streaky. A powder could mattify without flattening your skin. And at the centre of it all, there was Rihanna. Not as a face of the brand, but as the creative force behind it. She made makeup democratic, fun and good—really, really good.
Now, as the beauty brand launches on Tira, it’s finally easier to get your hands on the products that live in makeup bags, kit drawers and backstage stations around the globe. Whether you’re new to it or building a Fenty capsule wardrobe, start with these five—each one Rihann's personal favourite.
This is highlighter at its most extra, in the best possible way. The formula is a silky, jelly-like powder that melts into skin and leaves behind a pure, crystal shimmer. It doesn’t read gold, champagne or rose—just wet, glistening shine that somehow manages to be both editorial and effortless. Dab it across cheekbones, shoulders, lids or wherever you want to look like you’re lit from within (or caught in paparazzi flash).
Soft’Lit is one of those foundations that makes people ask, “Are you wearing anything?” It feels like nothing, but delivers everything. Think glow, coverage, hydration and wear that lasts from early morning to late-night dinner. The finish leans luminous, not shiny, and gives skin a fresh, second-skin look that’s equal parts polished and lived-in. If you're shade 240 (golden undertone, medium depth), it’s a particularly beautiful match for Rihanna herself—but the full 50-shade range means there’s a skin twin for everyone.
What’s genius about this contour stick is how blendable it is. The formula goes on matte and smooth—never patchy, never dry—and it has enough play time to diffuse naturally before it sets. You can swipe and go with fingers or buff it in for more sculpted definition. Either way, it gives you shape without any sharp lines or heavy contrast. It’s subtle, clean contouring, the kind that looks like your cheekbones just happen to pop.
Gloss Bomb is already an icon. Now, it’s in stick form—a sheer lipstick-meets-gloss hybrid that swipes on in one go and leaves your lips plush, juicy and softly tinted. It’s less sticky than a traditional gloss but still gives the shine you want. The shade “RiRi”—a perfect neutral rose—feels like a nod to Rihanna’s signature barely-there lip. The packaging is also sleek enough to pass the vibe check on even the chicest vanity.
If you’ve ever tried to find a setting powder that controls shine without dulling your skin, this is it. Invisimatte works like a real-life filter—blurring the appearnce of pores and excess oil, while keeping skin texture intact. It’s totally translucent, so there’s no white cast in flash photos (or real life). Besides, it comes in a travel-friendly compact that’s made for on-the-go touchups. Think of it as the antidote to over-powdered makeup. Just skin, but better.