What’s Been Up
Your one-stop shop for all your beauty needs
Read Now
Remember when finding the right beauty product meant running around the beauty aisle, swatching everything and hoping you didn’t impulse-buy something you wouldn’t use? Now, you can find everything from fragrances, skincare and makeup products to haircare, hairstyling and bath and body products without leaving the couch (or the queue at your coffee spot). Tira’s tech lineup: Virtual Try-On, beauty quizzes, AI bot, Look Studio and personalised content does the heavy lifting for you.
These tools consider your needs, your vibe and your moment (date night? self-care Sunday? big presentation?) and serve up tailored picks in seconds. Think, instant gratification meets expert advice. Ahead, we zoom in on five tech tools.
Think of this as your makeup moodboard, but interactive. Tira’s Virtual Try-On is the beauty world’s answer to that satisfying in-store moment, minus the awkwardness and a wrist full of mismatched swatches. Whether you’re debating between a blue-red or brick-red lipstick, testing the waters with a barely-there peach blush or wondering if that smokey lilac eyeshadow will actually look dreamy, this tool lets you know before you commit.
The virtual makeup try-on works like a mini lab in your pocket: test shades in real time, slide between before-and-after comparisons and share the results with your group chat (because we always need a second opinion). Not feeling camera-ready? No problem. Upload a photo or play around on a model image instead. The virtual try-on technology takes the guesswork out of beauty shopping, so you can swipe, try and buy without leaving your place.
If you’ve ever left the house thinking your foundation was a perfect match, only to catch a glimpse in your car mirror and realise your face is a completely different shade from your neck, you’re not alone. It happens to the best of us. But Tira’s shade finder might just end the mismatch era for good. Instead of dabbing 10 swatches on your forearm or guessing between ‘warm beige’ and ‘neutral sand,’ you can let the makeup shade finder do the work.
It reads your undertone and gives you a few close matches to choose from. The process is easy—just find a bright, natural-light spot, take off your makeup and keep your face clear of anything blocking the view. What’s nice is that you’re not boxed into one “perfect” shade. You get options, which means you can actually test and see what feels best on your skin. It’s quick, stress-free and might save you from another round of buyer’s remorse.
Finding products that actually work for your skin and hair can feel like an endless trial-and-error loop. Tira’s Integrated Buying Guides (IBGs) are here to break that cycle, combining beauty tech innovations with the ease of an online consultation. Think of it as your very own free skin analysis online. All you have to do is answer a few quick questions about your skin type, hair texture, concerns and goals. In minutes, you get a personalised list of moisturisers, toners, shampoos and more—ready to shop right then and there. And because Tira remembers your preferences, you’re not starting from scratch every time.
The fun doesn’t stop there. Our ‘For You’ page is where it gets extra personal, through beauty quizzes that feel more like catching up with a friend than filling out a form. Your answers help create a beauty profile that unlocks curated content, tailored offers and spot-on recommendations.
Here’s the thing about long weeks—the ones where your calendar is stacked with back-to-back events—you want to look different at each occasion, but you don’t have hours to trial-and-error your way through palettes. Enter: Tira’s Look Studio. Housed in Tira’s makeup section, this AR-powered tool lets you virtually try on 12 signature looks designed for real-life occasions. Here’s how it works: the tool scans your face in real time, layers the look instantly and even lets you do a before-and-after swipe. Each option comes with product recommendations so you can recreate it IRL. And if your feed is full of Gen Z trends you’ve been low-key saving, we’ve got six curated looks that mirror the on-going trends too. It’s your pocket-sized, virtual beauty capsule you didn’t know you needed.
For those of us who ping ChatGPT with every beauty “what’s the best…?” question, consider this your new go-to. The Virtual Beauty BFF is an AI bot that’s open all day long and ready to dish out personalised makeup recommendations, skincare recommendations and expert advice. To do this, it digs into your likes and dislikes until it knows your beauty personality. Whether you’re wrestling with concealer crease crisis or a late-night “which retinol should I try?” spiral, it’s there for you. The more you chat, the sharper it gets. And while it can’t blend your foundation for you, it will make sure you know exactly which one to buy and how to wear it the right way.
Think of this as your makeup moodboard, but interactive. Tira’s Virtual Try-On is the beauty world’s answer to that satisfying in-store moment, minus the awkwardness and a wrist full of mismatched swatches. Whether you’re debating between a blue-red or brick-red lipstick, testing the waters with a barely-there peach blush or wondering if that smokey lilac eyeshadow will actually look dreamy, this tool lets you know before you commit.
The virtual makeup try-on works like a mini lab in your pocket: test shades in real time, slide between before-and-after comparisons and share the results with your group chat (because we always need a second opinion). Not feeling camera-ready? No problem. Upload a photo or play around on a model image instead. The virtual try-on technology takes the guesswork out of beauty shopping, so you can swipe, try and buy without leaving your place.
If you’ve ever left the house thinking your foundation was a perfect match, only to catch a glimpse in your car mirror and realise your face is a completely different shade from your neck, you’re not alone. It happens to the best of us. But Tira’s shade finder might just end the mismatch era for good. Instead of dabbing 10 swatches on your forearm or guessing between ‘warm beige’ and ‘neutral sand,’ you can let the makeup shade finder do the work.
It reads your undertone and gives you a few close matches to choose from. The process is easy—just find a bright, natural-light spot, take off your makeup and keep your face clear of anything blocking the view. What’s nice is that you’re not boxed into one “perfect” shade. You get options, which means you can actually test and see what feels best on your skin. It’s quick, stress-free and might save you from another round of buyer’s remorse.
Finding products that actually work for your skin and hair can feel like an endless trial-and-error loop. Tira’s Integrated Buying Guides (IBGs) are here to break that cycle, combining beauty tech innovations with the ease of an online consultation. Think of it as your very own free skin analysis online. All you have to do is answer a few quick questions about your skin type, hair texture, concerns and goals. In minutes, you get a personalised list of moisturisers, toners, shampoos and more—ready to shop right then and there. And because Tira remembers your preferences, you’re not starting from scratch every time.
The fun doesn’t stop there. Our ‘For You’ page is where it gets extra personal, through beauty quizzes that feel more like catching up with a friend than filling out a form. Your answers help create a beauty profile that unlocks curated content, tailored offers and spot-on recommendations.
Here’s the thing about long weeks—the ones where your calendar is stacked with back-to-back events—you want to look different at each occasion, but you don’t have hours to trial-and-error your way through palettes. Enter: Tira’s Look Studio. Housed in Tira’s makeup section, this AR-powered tool lets you virtually try on 12 signature looks designed for real-life occasions. Here’s how it works: the tool scans your face in real time, layers the look instantly and even lets you do a before-and-after swipe. Each option comes with product recommendations so you can recreate it IRL. And if your feed is full of Gen Z trends you’ve been low-key saving, we’ve got six curated looks that mirror the on-going trends too. It’s your pocket-sized, virtual beauty capsule you didn’t know you needed.
For those of us who ping ChatGPT with every beauty “what’s the best…?” question, consider this your new go-to. The Virtual Beauty BFF is an AI bot that’s open all day long and ready to dish out personalised makeup recommendations, skincare recommendations and expert advice. To do this, it digs into your likes and dislikes until it knows your beauty personality. Whether you’re wrestling with concealer crease crisis or a late-night “which retinol should I try?” spiral, it’s there for you. The more you chat, the sharper it gets. And while it can’t blend your foundation for you, it will make sure you know exactly which one to buy and how to wear it the right way.
Think of this as your makeup moodboard, but interactive. Tira’s Virtual Try-On is the beauty world’s answer to that satisfying in-store moment, minus the awkwardness and a wrist full of mismatched swatches. Whether you’re debating between a blue-red or brick-red lipstick, testing the waters with a barely-there peach blush or wondering if that smokey lilac eyeshadow will actually look dreamy, this tool lets you know before you commit.
The virtual makeup try-on works like a mini lab in your pocket: test shades in real time, slide between before-and-after comparisons and share the results with your group chat (because we always need a second opinion). Not feeling camera-ready? No problem. Upload a photo or play around on a model image instead. The virtual try-on technology takes the guesswork out of beauty shopping, so you can swipe, try and buy without leaving your place.
If you’ve ever left the house thinking your foundation was a perfect match, only to catch a glimpse in your car mirror and realise your face is a completely different shade from your neck, you’re not alone. It happens to the best of us. But Tira’s shade finder might just end the mismatch era for good. Instead of dabbing 10 swatches on your forearm or guessing between ‘warm beige’ and ‘neutral sand,’ you can let the makeup shade finder do the work.
It reads your undertone and gives you a few close matches to choose from. The process is easy—just find a bright, natural-light spot, take off your makeup and keep your face clear of anything blocking the view. What’s nice is that you’re not boxed into one “perfect” shade. You get options, which means you can actually test and see what feels best on your skin. It’s quick, stress-free and might save you from another round of buyer’s remorse.
Finding products that actually work for your skin and hair can feel like an endless trial-and-error loop. Tira’s Integrated Buying Guides (IBGs) are here to break that cycle, combining beauty tech innovations with the ease of an online consultation. Think of it as your very own free skin analysis online. All you have to do is answer a few quick questions about your skin type, hair texture, concerns and goals. In minutes, you get a personalised list of moisturisers, toners, shampoos and more—ready to shop right then and there. And because Tira remembers your preferences, you’re not starting from scratch every time.
The fun doesn’t stop there. Our ‘For You’ page is where it gets extra personal, through beauty quizzes that feel more like catching up with a friend than filling out a form. Your answers help create a beauty profile that unlocks curated content, tailored offers and spot-on recommendations.
Here’s the thing about long weeks—the ones where your calendar is stacked with back-to-back events—you want to look different at each occasion, but you don’t have hours to trial-and-error your way through palettes. Enter: Tira’s Look Studio. Housed in Tira’s makeup section, this AR-powered tool lets you virtually try on 12 signature looks designed for real-life occasions. Here’s how it works: the tool scans your face in real time, layers the look instantly and even lets you do a before-and-after swipe. Each option comes with product recommendations so you can recreate it IRL. And if your feed is full of Gen Z trends you’ve been low-key saving, we’ve got six curated looks that mirror the on-going trends too. It’s your pocket-sized, virtual beauty capsule you didn’t know you needed.
For those of us who ping ChatGPT with every beauty “what’s the best…?” question, consider this your new go-to. The Virtual Beauty BFF is an AI bot that’s open all day long and ready to dish out personalised makeup recommendations, skincare recommendations and expert advice. To do this, it digs into your likes and dislikes until it knows your beauty personality. Whether you’re wrestling with concealer crease crisis or a late-night “which retinol should I try?” spiral, it’s there for you. The more you chat, the sharper it gets. And while it can’t blend your foundation for you, it will make sure you know exactly which one to buy and how to wear it the right way.
