Tira’s launch campaign 'For Every You' serves as a tribute to the many roles, emotions and moods that individuals experience. It aims to celebrate the role of beauty and how different people use it to express themselves. Through three films featuring Suhana Khan, Kiara Advani and Kareena Kapoor Khan—who each represent varied versions of beauty—it endeavours to accentuate how different mindsets, daily rituals and quirks make up a person and define their own version of beauty.
Kiara's understated yet polished look perfectly caters to the need for long-lasting, muted makeup for hectic workdays when sparing time for touch-ups isn't a luxury. Accentuating her natural features while maintaining clean details, the makeup style exudes subtlety. The versatile brief can be customised with minor tweaks to suit your individual style and comfort level, always making sure you exude confidence throughout the day.
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1. All about that base
Once your skincare routine is in place, start with a smoothening primer. A silky, lightweight formulation will ensure a velvety base and comfortable that you can wear all day. Layer with a foundation that offers a natural finish, is blendable to avoid harsh lines and offers seamless coverage. Start with a sheer layer of foundation and adjust the coverage according to your complexion needs. Then, move on to concealer; choose a brightening formula to lightly conceal the under-eye area and make it look more awake and refreshed.
Tira recommends:
Smashbox The Original Photo Finish Smooth & Blur Foundation Primer
By Terry Light Expert Click Brush Foundation
Maybelline New York Instant Age Rewind Eraser Multi Use Concealer
2. Eye to eye
For the eyes, cover the base with a creamy taupe or brown. The creamy texture ensures extended wear without creasing, fading, or smudging. It’s also an effortless application for rushed weekday mornings. Add definition with a brown gel pencil along the upper lash line. Any gel-based formula glides on easily without tugging or dragging on the delicate skin around the eyes and offers precise application. Move on to mascara to lengthen and separate your lashes. Opt for a feathery soft texture for a comfortable and lightweight feel on the lashes that won’t overwhelm your eyes on long days. For statement brows, start by brushing them out and setting them with brown eyebrow gel.
Tira recommends:
Bobbi Brown Long-Wear Cream Shadow Stick in Cashew
Estée Lauder Double Wear 24H Waterproof Gel Eye Pencil in Espresso
L'Oréal Paris Lash Paradise Mascara, Waterproof
Maybelline New York Tattoo Brow 3 Day Styling Brow Gel in Deep Brown
3. Final touches
For final touches, go for a creamy blush in a soft, natural shade dabbed on to the apples of your cheeks. Bring the pigment up slightly to your temples to frame your face shape and offer slight definition instead of heavy contouring. For a blurred, healthy glow on your skin, opt for a balmy, shimmery highlighter, placed on just the high points of your face. A radiant sheen placed strategically on cheekbones, brow bone, or cupid's bow gives your makeup a natural and glossy look. Lightly warm up your complexion with a soft dusting of powder bronzer. Go for matte with minimal shimmer or sparkle to keep your skin shine-free all day.
Finish with a satin lipstick; the rich and luxurious formula delivers a smooth, creamy texture onto the lips. This ensures comfortable and hydrating wear which won’t budge through your third evening cuppa. Optionally, you can use a lip liner in a similar shade to define your lips and prevent feathering or bleeding, keeping the ‘clean girl’ brief in check. Lastly, lock in all the layers in with weightless setting spray with a matte finish, to help control excess oil and keep makeup looking fresh.
Tira recommends:
Makeup Revolution Balm Glow Blush in Peach Bliss
Tsara Universal Glow Balm in Let It Glow
Benefit Cosmetics Hoola Matte Bronzer in Brown
Anastasia Beverly Hills Satin Lipstick in Warm Peach
Too Faced Makeup Insurance Longwear Setting Spray
