Gone are the days when makeup meant clogging your pores and praying your skin could handle it. Indian beauty brands are rewriting the rules, creating products that blur the line between skincare and makeup so seamlessly, you’d think they invented the whole ‘skin-first’ concept.
These homegrown heroes aren’t just riding the clean beauty wave; they’re making it actually work for Indian skin, weather and beauty standards. From tints that also strengthen your skin barrier to foundations packed with serums, these products are proof that you can have your cake and eat it too. Or in this case, get the smooth finish while helping your skin on the side.
This isn’t your average highlighter. The cream formula of this FAE must-have melts into the skin for a fresh-out-of-the-shower glow, without making your face look greasy or too glittery. Use it on your cheekbones, cupid’s bow, eyelids or literally anywhere you want to look dewier. Skin-loving ingredients like jojoba oil, vitamin E and avocado oil mean you’re basically treating your skin while making it look like a glazed donut.
This multi-tint is formulated with barrier-supporting ingredients, so you’re strengthening your skin while adding a flush of colour to the lips, cheeks and eyes. The buildable formula works whether you’re going for a subtle wash or something bolder. Plus, one product for three uses? Very minimalist-routine-approved. It holds a permanent spot in our work bags.
A luxe kajal that glides on like butter and also stays put? Sign us up. Infused with rose and made with traditional Ayurvedic ingredients like pure cow ghee, this also conditions your lash line. The deep black finish is the chef’s kiss; and it doesn’t migrate or smudge throughout the day.

This is what happens when lip care meets makeup. The treatment-first formula keeps lips hydrated and plump while giving them a glossy tint. It’s perfect for the ‘I woke up like this’ days when you want your lips to look naturally smooth and tinted.
Clean, minimal and effective, this tint gives you the just-bitten look on both lips and cheeks with a formula that’s free from harsh ingredients. The lightweight texture blends seamlessly, and the colour payoff is surprisingly long-lasting for something that feels this good on the skin.
Foundation that doubles as skincare? That’s a win in our books. This serum-foundation hybrid gives you a filtered, glowy coverage while nourishing your skin with active ingredients like centella asiatica extract. The finish is dewy without being oily, and it works beautifully whether you’re into full glam or the barely-there look.
This lipstick feels like a cloud on your lips (yes, really). The creamy formula is packed with moisturising ingredients like squalane and ceramides, so your lips stay soft and hydrated all day. The colour range is vibey, true to the brand’s personality and the lightweight feel means you’ll forget you’re even wearing lipstick.
Lip oil meets gloss in this ultra-nourishing formula. This crowd-favourite plumps, hydrates and gives your lips a high-shine finish without any stickiness. The skin-forward ingredients mean your lips are getting pampered with every application. It’s perfect for layering or wearing solo.
This is a must-have if you want your brows to look full and natural, not drawn on. The tinted gel conditions your brow, while taming the hairs and adding definition. The award-winning formula is gentle enough for sensitive skin; and the result is fluffy brows that still look just tousled enough to be chic.
The name doesn’t lie; this concealer truly stays put. But unlike heavy-duty concealers that cake and crease (ugh), this one is formulated with skincare ingredients to keep your under-eyes hydrated, almost filter-like. Full coverage that doesn’t compromise on skin health? That’s a sweet spot.

