If there’s one beauty trend that refuses to go out of style, it’s our collective obsession with K-beauty. And why not? Korean beauty products have earned their cult status for one simple reason: they deliver. From innovative serums to soothing face masks and playful blush tints, these formulas are known for their clever textures, high-performing ingredients and eye-catching packaging.
While many K-beauty favourites sit comfortably in the luxury space, offering indulgent results, there’s also a wealth of hydrating, glow-boosting formulas available at under ₹999. It’s this balance—between premium icons and accessible gems—that makes K-beauty so versatile and universally loved. Here, we’ve curated a list of staples across make-up and skincare that refresh your routine and upgrade your beauty shelf without stretching your budget.
Infused with centella and ceramides, this Tencel sheet mask soothes stressed-out skin while delivering a burst of hydration—minus the sticky aftermath. It clings comfortably, hugging every contour of your face to drench your skin in moisture without weighing it down. Perfect for sensitive, redness-prone skin, this alcohol-free formula pampers without irritation, leaving you calm, refreshed, and glowing.
If your sensitive skin is looking for a soothing touch of moisture, all roads can only lead to Klairs’ double-layered anti-ageing mask that leverages cotton and tencel to reduce skin irritation. The good work doesn’t end there, though. Ceramides enter the chat to reduce visible signs of ageing by smoothing fine lines and wrinkles for a fresher visage.
Sometimes your skin just needs a reset, and this Klairs mask is perfect for those moments. The sheet itself is made with a gentle cotton–tencel blend that sits comfortably on the skin without causing irritation. Inside, it’s soaked with a serum full of aloe vera, hyaluronic acid and panthenol—ingredients that instantly drench the skin in moisture and calm sensitivity. A layer of ceramides helps lock in all that hydration, so after 20 minutes your skin feels plumper, softer and ready to glow. It’s a simple, fuss-free step that leaves your complexion looking more balanced and refreshed.
TIRTIR may be best known for its cushion foundations, but this toner shows why the brand’s skincare deserves equal attention. Light as water yet surprisingly effective, it hydrates, soothes and preps your skin all in one go. The formula brings together ceramides to strengthen your barrier and niacinamide to calm redness and gradually even tone, while rice bran extract refines texture for a smoother feel. It absorbs quickly without leaving residue, so your skin feels fresh and soft, perfectly prepped for whatever you layer on next. A gentle multitasker that fits seamlessly into any routine.
In K-beauty, an essence is often considered a secret weapon—and Beauty of Joseon’s Ginseng Essence Water is one that’s earned cult status. Designed to slip in between your toner and serum, it delivers an extra hit of hydration while boosting overall skin health. The formula features ginseng root water, a traditional Korean ingredient that replenishes moisture and supports the skin barrier, alongside 2% niacinamide to balance oil, smooth texture and refine pores. The result is skin that feels silky, looks dewy and has that lit-from-within glow that K-beauty is all about.
This is one of those everyday moisturisers that gets the balance just right: hydrating enough to smooth out dry patches, yet light enough to wear comfortably all year round. Ceramides help reinforce your skin’s natural barrier, while rice extract works to brighten and even tone, giving skin a more uniform look over time. Rice bran oil adds nourishing softness but keeps the texture silky and quick to absorb, so there’s no greasiness or heaviness. The finish is soft, plump and make-up ready—the kind of unfussy, reliable formula that earns a permanent place on your bathroom shelf.
This foundation is like skincare and make-up rolled into one. The serum-infused formula glides on easily and feels weightless, almost like a second skin, while still giving you that glass-skin radiance K-beauty is known for. Thanks to glycerin, it keeps your complexion hydrated throughout the day, so you don’t have to worry about dryness or cakiness as the hours go by. The coverage is natural and buildable, giving you a healthy, luminous finish that lasts. With 20 shades to choose from, it’s easy to find a match that feels like your skin, only better.
If powder blushes usually feel chalky or obvious, this one might just change your mind. The finely milled texture blends seamlessly into the skin, creating a soft-focus, blurred finish instead of sitting on top. It helps smooth the look of pores and unevenness, while a sebum-absorbing base keeps shine in check so the colour stays matte and fresh all day. The effect is a natural flush—lightweight, comfortable and long-wearing—that instantly livens up your look without feeling overdone.
Part lip balm, part gloss, part tint—this clever little hybrid does it all. It melts onto the lips with the comfort of a balm, nourished by olive and sunflower oils, yet leaves behind a glossy, mirror-like shine that catches the light beautifully. The sheer wash of colour is easy to wear on its own, but also buildable if you prefer something bolder. Non-sticky and lightweight, it feels more like skincare than make-up, but with the added bonus of juicy colour and glassy radiance. A perfect everyday staple for lips that look and feel their best.