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Tira Loves

Insta made me buy it: 1980s-inspired makeup

By
Arya Chatterjee
3
min read
Makeup
Insta made me buy it: 1980s-inspired makeup
Tira Loves
Makeup

Insta made me buy it: 1980s-inspired makeup

By
Arya Chatterjee
By
Arya Chatterjee
Tira Loves
Makeup
3
Min read
Proof that one reel can send you straight to 1980
Insta made me buy it: 1980s-inspired makeup

The best beauty inspiration sometimes comes from doomscrolling before bed and, in the past few years, the Instagram algorithm has really turned into a virtual time machine, bringing the most iconic trends of the past to the front. Currently, my feed is flooded with beauty trends from the 1980s.  

With electric blue eyeshadow and blush that blinds, ’80s makeup was never about subtlety; it was always about what made heads turn in a room. Thanks to viral tutorials, runway inspiration (hello Versace!) and a collective craving for something beyond the ‘clean girl’ aesthetic, people have fallen in love with personality again—and I’m for it. Whether it’s through blush draping, neon pigments that glow under club lights or metallic eyeshadows that could stop traffic, Gen Z and millennials are embracing the golden era again.

Stila Cosmetics Liqua-Play Eye Shadow - Peekablue Matte (4.5 ml)
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Huda Beauty Eyeshadow Palette - Rose Quartz (17.35g)
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Bobbi Brown Matte Blush - Pale Pink (3.5 g)
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M.A.C Macximal Satin Lipstick - Popstar Pink (3.5 g)
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M.A.C
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FENTY BEAUTY Gloss Bomb Oil - Miss Jellyfish (9 ml)
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Benefit Cosmetics Precisely, My Brow Detailer Eyebrow Pencil - 4 Warm Deep Brown (0.02 g)
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If you’re ready to bring some pizzazz into your life, here’s your must-have list of '80s-inspired makeup.

1172203
Stila Cosmetics
.

Stila Cosmetics Liqua-Play Eye Shadow - Peekablue Matte (4.5 ml)

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Liquid eyeshadow can be tricky—but this one makes it feel effortless. The texture is silky not sticky and the pigment shows up bold in one swipe. It sets to a smooth matte finish that stays put through heat, humidity and whatever else your day involves. Bonus: the shea butter and vitamin E mean it feels as soft as it looks with zero flaking or stiffness.

Insta made me buy it: 1980s-inspired makeup

If there’s one thing that the '80s rulebook stated loud and clear, it was to go bold or go home. Vibrant blue eyeshadow, in particular, was the decade’s mainstay, a signature look donned by Madonna and Cyndi Lauper; and seen in every music video that defined MTV’s golden era. Today’s iteration is just as fearless, with beauty enthusiasts pairing vivid shades of blue with glossy pink lips and a highlighter that can be seen from Mars. A highly pigmented formula like this works beautifully for an intense, all-over-lid wash of colour.

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1124020
Huda Beauty
.

Huda Beauty Eyeshadow Palette - Rose Quartz (17.35g)

Insta made me buy it: 1980s-inspired makeup

While blue defined the colour of the era, metallics defined the textures. Silver, gold, bronze and chrome eyeshadows were an absolute must-have, often applied without any qualms, across the entire eyelid. The result? A reflective, high-shine look. Fast-forward to 2025, and holographic and duo-chrome shadows are crowding our feeds. The contemporary take leans more towards a multi-dimensional approach—think multi-chrome shimmers where the shift between colours is visible in different angles. The shade Cosmic Love from Huda Beauty’s Rose Quartz Palette encompasses the all-over metallic lid, but with a modern touch.

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1134150
Bobbi Brown
.

Bobbi Brown Matte Blush - Pale Pink (3.5 g)

Insta made me buy it: 1980s-inspired makeup

Forget everything you know about natural flush. In the '80s, blush wasn’t just an afterthought. The technique, known as draping, was first created by legendary makeup artist Way Bandy and involved sweeping layers of flaming pink-toned blush shades high across the cheekbones, up to the temples and sometimes even around the eyes to create a theatrical C-shape. Hot pink, fuchsia, bright coral and even red were shades of choice, applied liberally and blended to the point where your cheekbones looked like they could cut glass.

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1150423
M.A.C
.

M.A.C Macximal Satin Lipstick - Popstar Pink (3.5 g)

Insta made me buy it: 1980s-inspired makeup

'80s lips were iconic for a reason and subtle was not in the vocabulary. This was the era of bright, unapologetic shades like electric pink, fiery orange-red, vivid fuchsia and deep berry applied for maximum impact. The key to nailing statement lips was (and still is) full coverage, matte or satin finishes and colours that brighten your skin tone. Go for this bold satin pink by MAC to channel that same fearless '80s energy.

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1179585
FENTY BEAUTY
.

FENTY BEAUTY Gloss Bomb Oil - Miss Jellyfish (9 ml)

Insta made me buy it: 1980s-inspired makeup

On the flip side of matte, bold colour lips, was the high-gloss, ultra-shiny gloss that defined '80s glam. Think a juicy lip gloss, applied generously over nude or bright lipstick for a lacquered effect. As we said, there was no subtle shine; this was the whole galaxy on your lips, glassy lips before K-beauty even claimed the name. Clear glosses, tinted glosses, and lip lacquers were high and bright on every magazine cover and music video. Fast forward to today, and thanks to Fenty Beauty for being liberal with pigment, Gen Z and beauty influencers are going all out with chrome-tinted lip glosses.

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1134699
Benefit Cosmetics
.

Benefit Cosmetics Precisely, My Brow Detailer Eyebrow Pencil - 4 Warm Deep Brown (0.02 g)

Insta made me buy it: 1980s-inspired makeup

By now, it’s clear that the '80s didn’t do anything half-cooked and the same extends to the brows; the bigger the better. This was the decade of the bold, bushy brow; thick, full and often darkened a shade or two for immediate impact. Icons like Brooke Shields, Diana Ross and Grace Jones made strong, natural brows a trends, proving that un-plucked arches could frame the face and balance out even the boldest eye makeup.

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About
Stila Cosmetics Liqua-Play Eye Shadow - Peekablue Matte (4.5 ml)
Stila Cosmetics
1172203
Know More
Huda Beauty Eyeshadow Palette - Rose Quartz (17.35g)
Huda Beauty
1124020
Know More
Bobbi Brown Matte Blush - Pale Pink (3.5 g)
Bobbi Brown
1134150
Know More
M.A.C Macximal Satin Lipstick - Popstar Pink (3.5 g)
M.A.C
1150423
Know More
FENTY BEAUTY Gloss Bomb Oil - Miss Jellyfish (9 ml)
FENTY BEAUTY
1179585
Know More
Benefit Cosmetics Precisely, My Brow Detailer Eyebrow Pencil - 4 Warm Deep Brown (0.02 g)
Benefit Cosmetics
1134699
Know More