

The internet doesn’t agree on much, but when it comes to these hair care products the verdict is clear: add to cart. They’ve outlasted trend cycles, earned a permanent spot in professional stylists’ kits and become staples behind every great hair day. These cult favourites cover every step of your routine—and yes, they work just as well IRL as they do on your feed.
From high-performance oils that smooth and strengthen to styling tools that transform your look in minutes, this line-up delivers visible results with real staying power. Whatever your hair concern or styling need, these nine essentials have been tried, tested and trusted by some of the toughest critics online.
K18 has been everywhere on social media, but there’s good reason it’s stuck around. This shampoo and conditioner duo is powered by the brand’s patented peptide to strengthen hair from the inside out. The shampoo cleans without stripping and helps keep frizz in check, while the conditioner smooths, hydrates and makes colour last longer. They’re gentle enough to use every day and give your hair a proper shield against heat, pollution and all the little things that cause damage.
This little bottle does more than just add shine. It protects your hair from heat up to 232°C, tames frizz and smooths things out before styling. You can also use it as an overnight treatment when your hair feels extra dry or fragile. It’s lightweight, so you get all the repair and protection without that heavy, greasy feeling.
If you’re dealing with hair fall or thinning, this serum is worth a look. It’s packed with actives like redensyl, caffeine and biotin, plus fermented rice water and plant keratin. The formula is light, absorbs quickly and doesn’t leave a sticky layer on your scalp. With regular use, it helps support growth, reduce shedding and make your strands feel stronger overall.
Anyone who’s ever ripped a brush through wet hair knows the pain. This one makes detangling so much easier. The flexible teeth glide through knots without tugging or snapping strands, and the handle actually feels comfortable in your hand (a small detail, but it matters). It works in the shower, after swimming, or even before styling to cut down on breakage and make the whole process quicker.
If you’ve been staring at it in your wishlist since forever, now’s the moment. The Dyson Airwrap lives up to its cult status—it curls, smoothes and volumises without extreme heat. The limited edition colours are great—and the price drop? Rare. Get it before it’s full price and sold out.
The Dyson Airwrap has been the dream tool for ages, and this updated version makes it even smarter. You get all the styling options—waves, curls, smooth blow-dries—plus personalised settings through the MyDyson app. Heat control keeps your hair safe, and the six attachments cover pretty much any look you want. It’s definitely a splurge, but it’s one of those tools that genuinely replaces multiple gadgets and saves you time in the morning.
"I’d splurge on the Dyson Airwrap, no question. They say half your look is your hair and I’m not about to risk a bad hair day. The idea of styling my hair without damaging it and still getting that salon finish at home feels like such a win. For me, it’s more than just a tool—it feels like an investment in myself. Every time I style my hair, it would remind me that I’ve worked hard enough to afford something that makes me feel polished, confident and ready to take on anything."
If you’re embracing your natural curls or waves, this cream makes the process a lot easier. It locks in moisture with jojoba and sunflower oil, helps curls clump together and keeps frizz under control. The texture feels light, not heavy or crunchy, so your curls look defined but still soft. It’s the kind of product you’ll keep reaching for once you see how bouncy your hair looks.
This oil takes the idea of a traditional champi and gives it a modern spin. It blends herbs like amla, neem and brahmi with lightweight oils, so you get all the nourishment without feeling greasy. It’s designed for scalp health and hair strength, but it’s also just a really nice ritual to add to your week. Massage it in before bed, wash it out the next day and your hair feels softer, shinier and a little more cared for.
If you’ve seen those glossy, beachy waves all over Instagram, this is probably the tool behind them. The triple-barrel design means you don’t have to twist or wrap your hair endlessly—just clamp, release and repeat for even, smooth waves. It heats up quickly, has multiple settings depending on your hair type and even shuts off automatically when you forget to unplug it. Easy, fast and surprisingly foolproof.
This brand is all over social media for its bold, playful shades, and Amethyst Plum is a favourite. It’s a rich purple that really pops on lightened hair and adds a subtle tint on darker hair. The conditioner-based formula is infused with aloe vera, amla and hibiscus, so your hair stays soft while you experiment. It lasts up to 8–10 washes—long enough for fun, but not such a commitment if you’re testing the waters.

