Article link has been copied
Get 15% Off On Your First Purchase
Tira Loves

Instagram made me buy it: 9 hair essentials to cop now

By
Radhika Agrawal
3
min read
Hair
Instagram made me buy it: 9 hair essentials to cop now
Tira Loves
Hair

Instagram made me buy it: 9 hair essentials to cop now

By
Radhika Agrawal
By
Radhika Agrawal
Tira Loves
Hair
3
Min read
The products the internet can actually agree on
Instagram made me buy it: 9 hair essentials to cop now

The internet doesn’t agree on much, but when it comes to these hair care products the verdict is clear: add to cart. They’ve outlasted trend cycles, earned a permanent spot in professional stylists’ kits and become staples behind every great hair day. These cult favourites cover every step of your routine—and yes, they work just as well IRL as they do on your feed.

From high-performance oils that smooth and strengthen to styling tools that transform your look in minutes, this line-up delivers visible results with real staying power. Whatever your hair concern or styling need, these nine essentials have been tried, tested and trusted by some of the toughest critics online.

K18 DAMAGE Shield pH Protective Shampoo and Conditioner Combo (2 x 250 ml)
COMBO_250728124308238-X6KZ
K18
Know More
Olaplex No. 7 Bonding Hair Oil - 30ml
1110558
Know More
WishCare Hair Growth Serum Concentrate (30ml)
1086247
WishCare
Know More
Tangle Teezer Wet Detangler Regular Hairbrush - Fine & Fragile - Cinnamon
1098585
Tangle Teezer
Know More
Dyson Airwrap Id Multi Styler - Vinca Blue and Topaz (3.6 g)
1160120
Dyson
Know More
Fix My Curls Leave In Cream For Curly And Wavy Hair (100 g)
1133998
Fix My Curls
Know More
Inde Wild Champi Hair Oil (50ml)
1123613
Inde Wild
Know More
Mermade Hair Pro Waver 32Mm Black
1114097
Mermade Hair
Know More
Paradyes Semi-Permanent Classic Hair Color Jar - Amethyst Plum (120g)
1104393
Paradyes
Know More

COMBO_250728124308238-X6KZ
K18
.

K18 DAMAGE Shield pH Protective Shampoo and Conditioner Combo (2 x 250 ml)

Instagram made me buy it: 9 hair essentials to cop now

K18 has been everywhere on social media, but there’s good reason it’s stuck around. This shampoo and conditioner duo is powered by the brand’s patented peptide to strengthen hair from the inside out. The shampoo cleans without stripping and helps keep frizz in check, while the conditioner smooths, hydrates and makes colour last longer. They’re gentle enough to use every day and give your hair a proper shield against heat, pollution and all the little things that cause damage.

Add to Cart
1110558
.

Olaplex No. 7 Bonding Hair Oil - 30ml

Instagram made me buy it: 9 hair essentials to cop now

This little bottle does more than just add shine. It protects your hair from heat up to 232°C, tames frizz and smooths things out before styling. You can also use it as an overnight treatment when your hair feels extra dry or fragile. It’s lightweight, so you get all the repair and protection without that heavy, greasy feeling.

Add to Cart
1086247
WishCare
.

WishCare Hair Growth Serum Concentrate (30ml)

With ingredients like caffeine, plant keratin, rice water and biotin together, WishCare’s Hair Growth Serum Concentrate has the potential to be a haircare superstar. It helps in increasing blood flow in the scalp which leads to faster and healthier hair growth. This serum also contains actives such as Redensyl, Anagain, and Baicapil which combat hair fall over time, leaving you with thicker, lustrous hair.
5 products to promote hair growth
Instagram made me buy it: 9 hair essentials to cop now

If you’re dealing with hair fall or thinning, this serum is worth a look. It’s packed with actives like redensyl, caffeine and biotin, plus fermented rice water and plant keratin. The formula is light, absorbs quickly and doesn’t leave a sticky layer on your scalp. With regular use, it helps support growth, reduce shedding and make your strands feel stronger overall.

Add to Cart
1098585
Tangle Teezer
.

Tangle Teezer Wet Detangler Regular Hairbrush - Fine & Fragile - Cinnamon

Instagram made me buy it: 9 hair essentials to cop now

Anyone who’s ever ripped a brush through wet hair knows the pain. This one makes detangling so much easier. The flexible teeth glide through knots without tugging or snapping strands, and the handle actually feels comfortable in your hand (a small detail, but it matters). It works in the shower, after swimming, or even before styling to cut down on breakage and make the whole process quicker.

Add to Cart
1160120
Dyson
.

Dyson Airwrap Id Multi Styler - Vinca Blue and Topaz (3.6 g)

Last day of sale: Buy these 10 most viral beauty products now

If you’ve been staring at it in your wishlist since forever, now’s the moment. The Dyson Airwrap lives up to its cult status—it curls, smoothes and volumises without extreme heat. The limited edition colours are great—and the price drop? Rare. Get it before it’s full price and sold out.

Instagram made me buy it: 9 hair essentials to cop now

The Dyson Airwrap has been the dream tool for ages, and this updated version makes it even smarter. You get all the styling options—waves, curls, smooth blow-dries—plus personalised settings through the MyDyson app. Heat control keeps your hair safe, and the six attachments cover pretty much any look you want. It’s definitely a splurge, but it’s one of those tools that genuinely replaces multiple gadgets and saves you time in the morning.

Team Tira on the indulgent products they would spend their first salary on

Shrishti Pandey, Social Team

"I’d splurge on the Dyson Airwrap, no question. They say half your look is your hair and I’m not about to risk a bad hair day. The idea of styling my hair without damaging it and still getting that salon finish at home feels like such a win. For me, it’s more than just a tool—it feels like an investment in myself. Every time I style my hair, it would remind me that I’ve worked hard enough to afford something that makes me feel polished, confident and ready to take on anything."

Add to Cart
1133998
Fix My Curls
.

Fix My Curls Leave In Cream For Curly And Wavy Hair (100 g)

Instagram made me buy it: 9 hair essentials to cop now

If you’re embracing your natural curls or waves, this cream makes the process a lot easier. It locks in moisture with jojoba and sunflower oil, helps curls clump together and keeps frizz under control. The texture feels light, not heavy or crunchy, so your curls look defined but still soft. It’s the kind of product you’ll keep reaching for once you see how bouncy your hair looks.

Add to Cart
1123613
Inde Wild
.

Inde Wild Champi Hair Oil (50ml)

Instagram made me buy it: 9 hair essentials to cop now

This oil takes the idea of a traditional champi and gives it a modern spin. It blends herbs like amla, neem and brahmi with lightweight oils, so you get all the nourishment without feeling greasy. It’s designed for scalp health and hair strength, but it’s also just a really nice ritual to add to your week. Massage it in before bed, wash it out the next day and your hair feels softer, shinier and a little more cared for.

Add to Cart
1114097
Mermade Hair
.

Mermade Hair Pro Waver 32Mm Black

Instagram made me buy it: 9 hair essentials to cop now

If you’ve seen those glossy, beachy waves all over Instagram, this is probably the tool behind them. The triple-barrel design means you don’t have to twist or wrap your hair endlessly—just clamp, release and repeat for even, smooth waves. It heats up quickly, has multiple settings depending on your hair type and even shuts off automatically when you forget to unplug it. Easy, fast and surprisingly foolproof.

Add to Cart
1104393
Paradyes
.

Paradyes Semi-Permanent Classic Hair Color Jar - Amethyst Plum (120g)

Instagram made me buy it: 9 hair essentials to cop now

This brand is all over social media for its bold, playful shades, and Amethyst Plum is a favourite. It’s a rich purple that really pops on lightened hair and adds a subtle tint on darker hair. The conditioner-based formula is infused with aloe vera, amla and hibiscus, so your hair stays soft while you experiment. It lasts up to 8–10 washes—long enough for fun, but not such a commitment if you’re testing the waters.

Add to Cart
No items found.

No items found.

No items found.
About
K18 DAMAGE Shield pH Protective Shampoo and Conditioner Combo (2 x 250 ml)
K18
COMBO_250728124308238-X6KZ
Know More
Olaplex No. 7 Bonding Hair Oil - 30ml
1110558
Know More
WishCare Hair Growth Serum Concentrate (30ml)
WishCare
1086247
Know More
Tangle Teezer Wet Detangler Regular Hairbrush - Fine & Fragile - Cinnamon
Tangle Teezer
1098585
Know More
Dyson Airwrap Id Multi Styler - Vinca Blue and Topaz (3.6 g)
Dyson
1160120
Know More
Fix My Curls Leave In Cream For Curly And Wavy Hair (100 g)
Fix My Curls
1133998
Know More
Inde Wild Champi Hair Oil (50ml)
Inde Wild
1123613
Know More
Mermade Hair Pro Waver 32Mm Black
Mermade Hair
1114097
Know More
Paradyes Semi-Permanent Classic Hair Color Jar - Amethyst Plum (120g)
Paradyes
1104393
Know More