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Tira Loves

Instagram made me buy it: 7 K-beauty picks to cop now

By
Anubhuti Arya
4
min read
Skin
Instagram made me buy it: 7 K-beauty picks to cop now
Tira Loves
Skin

Instagram made me buy it: 7 K-beauty picks to cop now

By
Anubhuti Arya
By
Anubhuti Arya
Tira Loves
Skin
4
Min read
We did some (doom)scrolling
Instagram made me buy it: 7 K-beauty picks to cop now

Sometimes, the best place you can go to for beauty recommendations is social media. In the past few years, Instagram (and other platforms like TikTok and Reddit) have emerged as popular playgrounds for the beauty community to share reviews, seek advice and interact with fellow beauty enthusiasts. This has resulted in many products going viral in a totally unsponsored, organic manner—whether it’s due to their novel, whimsical texture (remember jelly tint blushes?); a unique, on-trend finish; or just a plain-old, hard-hitting formula that delivers visible results.

Among these, many K-beauty finds have fast gained cult status, becoming a staple on many beauty shelves across the globe. If you’re not the one to scroll through endless comments or legitimate review videos before you finalise your next beauty buy, we’ve got your back. Below, we’ve rounded up every K-beauty pick that has dominated our FYPs, impressed influencers and gained a solid vote of approval from ardent beauty junkies.      

SKIN1004 Madagascar Centella Ampoule (30ml)
1133684
SKIN1004
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Beauty of Joseon Relief Sun : Rice + Probiotics With SPF 50+ PA++++ (50 ml)
1143221
Beauty of Joseon
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COSRX Advanced Snail 96 Mucin Power Essence - (100ml)
1023400
COSRX
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Rom&nd Glasting Water Tint - 05 Rose Splash (4g)
1107508
Rom&nd
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Laneige Gummy Bear Lip Sleeping Mask (20g)
1123661
Laneige
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Thank You Farmer Sun Project Silky Calming Sun Stick SPF 50+ PA++++ (14g)
1108602
Thank You Farmer
Know More
Mixsoon Bean Essence (50 ml)
1149979
Mixsoon
Know More

Here's the lowdown

1133684
SKIN1004
.

SKIN1004 Madagascar Centella Ampoule (30ml)

First up is a brand that reached bestseller status within just a few months of its launch in India—all thanks to its hero ingredient. Made with only centella asiatica extract, this ampoule is as effective as it is simple. Sourced straight from Madagascar, this gentle ingredient hydrates dry skin and soothes irritation to deliver all-round nourishment. Usually safe for sensitive skin, centella asiatica is known to balance and calm inflammation as well as deliver relief from sunburns.
Instagram made me buy it: 7 K-beauty picks to cop now
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Pair your toner with this soothing ampoule that is packed with one of the world’s finest centella. This moisture-locking ingredient works on sensitive or reactive skin, making for a must-have in your skincare routine if you’re facing acne. Every drop delivers a hydration boost, ensuring that your skin stays cool and calm all summer long.

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1143221
Beauty of Joseon
.

Beauty of Joseon Relief Sun : Rice + Probiotics With SPF 50+ PA++++ (50 ml)

In case you haven’t already come across this one, a quick Google search will reveal just how popular the Beauty of Joseon sunscreen is. The internet is filled with glowing reviews of this breakthrough product, with dermats and influencers raving about its creamy, lightweight texture that seems to just melt into your skin. Great for oily or acne-prone skin, the sunscreen is supercharged with niacinamide to control excess sebum and minimise pores—ensuring that it never leaves a greasy residue that is often associated with sunblock. Besides, it’s infused with rice bran extracts and probiotics to leave your skin adequately hydrated and dewy, while also fortifying your skin barrier.
Instagram made me buy it: 7 K-beauty picks to cop now
New to K-beauty? Here are our 9 favourites to cop now

This sunscreen redefines sun protection with its lightweight, non-greasy formula that blends seamlessly into the skin. Enriched with rice extract and probiotics, it hydrates, nourishes, and brightens, making it more than just a sunscreen. With no white cast, it’s ideal for all skin tones and a dream under makeup.

Pro tip: Use a two-finger length for optimal coverage and reapply every two hours for maximum protection when outdoors.

Here are 10 Instagram-famous beauty buys to grab

Korean sunscreens have long had the game figured out: lightweight textures, skin-loving ingredients and absolutely zero white cast. Beauty of Joseon’s cult-favourite sunscreen checks every single box—and then some. If you’ve been on Instagram anytime recently, chances are you’ve seen your favourite skinfluencer casually slathering it on mid-routine. It’s become a go-to for a reason: packed with niacinamide, it keeps sebum and moisture levels in check, so you’re never greasy, just glowy. It’s also infused with rice bran and a fermented grain complex that gives it that creamy, hydrating feel without weighing you down. Pro tip: apply at least 15 minutes before heading out the door to let it do its thing.

12 K-beauty picks we're restocking in multiples

Beauty of Joseon’s sunscreen isn’t just about protection—it hydrates, too. Packed with rice and probiotics, it helps nourish your skin while keeping it safe from the UV rays. It’s a smooth, lightweight formula that will quickly become your everyday go-to. So restock in bulk to keep your skin covered all year round.

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Sun protection is recommended from the age of six months onwards—so you really have no excuse for skipping SPF in your getting-ready routine in the AM. Clinical studies have proven that consistent usage of sunscreen can slow down signs of ageing and the easiest way to hop on the train is with a lightweight, non-greasy formula like this probiotic-enhanced cream by Beauty of Joseon.

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1023400
COSRX
.

COSRX Advanced Snail 96 Mucin Power Essence - (100ml)

This cult-favorite is a must-have if you want to achieve dewy, glass-like skin ahead of the festivities. While the 96% snail secretion filtrate deeply nourishes and revitalises the skin, the hyaluronic acid in this serum boosts hydration and plumpness. It has a lightweight texture, absorbs quickly and can be applied in the AM or PM.
Want glowy, glass-like skin? Add these K-beauty faves to your cart
No points for guessing, but this one is a timeless icon—and with good reason. Made with hyaluronic acid and 96 percent snail secretion filtrate, this powerhouse formula delivers intense nourishment and deeply revitalises your skin for that coveted glass-skin effect. Suitable for all skin types (including sensitive skin), this multitasking ingredient not only hydrates and plumps, but also refines skin texture by fading pigmentation, combatting breakouts and diminishing early signs of ageing. Plus, its lightweight formula seamlessly absorbs into the skin, leaving it feeling soft and supple for hours, so you don’t have to worry about reapplication. Total win-win.
Instagram made me buy it: 7 K-beauty picks to cop now
Last day of sale: Buy these 10 most viral beauty products now

This one is Pinterest’s number one skincare obsession for a reason. The COSRX essence is packed with 96% snail mucin to repair and hydrate your skin. If your barrier is stressed or your glow is MIA, this will be your low-effort, high-reward beauty buy. Everyone who tries it ends up on the snail train.

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1107508
Rom&nd
.

Rom&nd Glasting Water Tint - 05 Rose Splash (4g)

This Korean lip tint went viral soon after its launch in India, owing to its high-shine finish. The formula enabled users to recreate the trending popsicle lip, using just one product and nothing more. It works by depositing a vibrant yet diffused pigment on the lips, which is covered by a shiny, reflective layer. The tint is buildable and versatile, making it perfect for everyday wear. Moreover, it’s extremely hydrating and lightweight, so it feels like you’re wearing almost nothing on the lips.
Instagram made me buy it: 7 K-beauty picks to cop now
Add to Cart
1123661
Laneige
.

Laneige Gummy Bear Lip Sleeping Mask (20g)

This lip mask has been considered the holy grail of lip-care by many, for quite some time now. The formula is a rich, ultra-hydrating cocktail of fruit extracts, vitamin C, coconut oil and shea and murumuru butter—and is ideally meant to be applied before bed to give you soft, plump lips overnight. However, many users also love it for daytime use, claiming that it gives their lips an instant burst of hydration and keeps their lips hydrated for hours. The best part is that the texture feels super nourishing, but without any sticky or greasy residue.
Instagram made me buy it: 7 K-beauty picks to cop now
Add to Cart
1108602
Thank You Farmer
.

Thank You Farmer Sun Project Silky Calming Sun Stick SPF 50+ PA++++ (14g)

This convenient sun stick offers SPF protection in a portable, mess-free format. Its soothing formula calms the skin and provides a matte finish, making it suitable for those with acne-prone or sensitive skin. If you have makeup on already, you can swipe this stick on and just dab it in—it shouldn’t mess with your full beat underneath.
5 sunscreens for acne-prone skin that won’t break you out
Sunscreen sticks have been a gamechanger for sun protection, making reapplication an easy and fuss-free process, even with makeup on. But there’s a host of factors to be considered while choosing the best sunscreen stick and this one checks most of the boxes. It applies smoothly and evenly without piling (even over makeup) and leaves a velvety matte finish. It feels super lightweight on the skin and does not leave any white cast or greasiness. Plus, its calming formula ensures that your skin stays balanced and nourished through the day.
Instagram made me buy it: 7 K-beauty picks to cop now
10 SPF must-haves so light, you’ll forget they are there

With new sunscreen formats hitting the skincare aisle every single day, you might find your allegiance to traditional lotions slipping. This sunscreen stick by Thank You Farmer is not about to make things any easier. Beyond delivering a non-sticky formula and quick absorption, the stick makes for a compact and fuss-free option for quick touchups on blistering days.

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Sun protection is a year-round essential and this sunstick makes it so easy to reapply on the go. Not only does it provide broad-spectrum SPF 50+ protection, but also calms and soothes the skin with its gentle formula. It’s your best friend for sunny days and it fits easily into your bag for touchups.

Last day of sale: Buy these 10 most viral beauty products now

Sunscreen reapplication? Not a chore anymore. This silky, portable sun stick glides on without messing up makeup and gives high SPF protection without any greasiness. Great for sensitive skin, too. Keep it in your work tote and pack it for your summer vacay.

Add to Cart
1149979
Mixsoon
.

Mixsoon Bean Essence (50 ml)

This high-performing formula combines fermented extracts of soybean, pomegranate, barley and pear to exfoliate and nourish your skin. Use it after double cleansing and toning—simply apply a few drops with your palms or a cotton pad and gently pat until absorbed. Its natural AHAs work to break down dead skin cells, revealing a lit-from-within glow.
Want glowy, glass-like skin? Add these K-beauty faves to your cart
A popular choice for many Korean celebrities, this bean essence is supercharged with fermented ingredients to deliver multiple benefits to your skin, from hydration to exfoliation. The texture is thick and sticky (much like snail mucin), so a little goes a long way. Despite its rich texture, it gets absorbed easily to instantly hydrate and plump your skin for that dewy dumpling effect. It also delivers gentle exfoliation to reveal smoother, brighter skin. Formulated with fermented soybean and barley essence, it combats dryness and early signs of ageing. Perfect for dry, dehydrated or dull skin, pick this one up for a glow.
Instagram made me buy it: 7 K-beauty picks to cop now
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About
SKIN1004 Madagascar Centella Ampoule (30ml)
SKIN1004
1133684
Know More
Beauty of Joseon Relief Sun : Rice + Probiotics With SPF 50+ PA++++ (50 ml)
Beauty of Joseon
1143221
Know More
COSRX Advanced Snail 96 Mucin Power Essence - (100ml)
COSRX
1023400
Know More
Rom&nd Glasting Water Tint - 05 Rose Splash (4g)
Rom&nd
1107508
Know More
Laneige Gummy Bear Lip Sleeping Mask (20g)
Laneige
1123661
Know More
Thank You Farmer Sun Project Silky Calming Sun Stick SPF 50+ PA++++ (14g)
Thank You Farmer
1108602
Know More
Mixsoon Bean Essence (50 ml)
Mixsoon
1149979
Know More