Tira Loves
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There’s something strangely revealing about the products we reach for first. Your makeup bag might hold 20 different options—a mix of everyday staples, random samples and that one lipstick you swear you’ll wear someday—but if it all went missing, only one thing would feel urgent enough to replace immediately. And that choice says a lot about what makes you feel most pulled together and where you lean when you’re stripped down to the essentials.
When we posed this question to Team Tira, the answers came quickly and decisively. Some swore by concealer, others confessed they can’t face the world without mascara and a few were loyal to the kind of lip colour that pulls a whole look together in seconds.
“It’s the product that makes me look alive when I’m running on four hours of sleep. The coverage is seamless, it blends in seconds and the sponge tip makes it so easy that I can use it in the back of a car. If I didn’t have this, everyone would ask if I’m okay.” - Megha Sharma, Editorial
“I cannot go a day without wearing blush. The Rodial blush drops melt into my skin and give me a warm, just-back-from-the-beach look—which is hilarious because I’m just back from my desk. It’s the one product that guarantees a compliment and that alone makes it worth repurchasing immediately.” - Sydelle Fernandes, Partner Marketing
“This gloss is shiny without being sticky and that’s all that matters. I also like that it’s bold, obviously. Cherry red makes me look more put-together than I am, considering how often I wear it with bare skin and messy hair. If I lost it, I’d feel incomplete until I had it again.” - Veda Makkar, Studio
This mascara gives you that lifted, fanned-out lash look without the smudging or flaking that some waterproof formulas are guilty of. It holds a curl nicely and lasts through everything from a sweaty workout to a packed commute. The brush catches even the tiny lashes in the corners of your eyes, giving you that wide-awake look without clumps. Great for days when you need your lashes to survive the weather and whatever else comes your way.
“I look like a different person without my mascara; and not in a good way. This one lifts, fans and stays put through everything. I’ve laughed until I cried, commuted through summer heat, even sat through emotional movies. It just never smudges. People always think I’m wearing falsies, but it’s just this tube. If my bag was gone, I’d replace this first and figure the rest out later.” - Tamara Pinto, Social Media
“My first buy would be this foundation, without a second thought. It blurs and evens everything out without feeling heavy or obvious. People compliment my skin when I wear it, not my makeup, which is exactly what I want. If I had to start over, I’d start here. It’s my entire base routine in one.” - Nidhi Nagvekar, Design
“If I leave my house without eyeliner, I feel like I’ve left without wearing shoes. This one from Fenty is the blackest black and the tip makes even my shaky hand look precise. It doesn’t budge, no matter how long the day is. Losing it would be a crisis, so yes, it’s always the first thing I’d buy back.” - Pragati Namdev, Studio
“Benetint has been in my life forever. A dab on the lips and a swipe on the cheeks suddenly makes me look awake and vaguely French. It lasts through meals, through coffee, through whatever the day throws at me. If I lost everything, I’d buy this first because it does the job of two products and makes me happy every time I use it.” - Mitali Shah, Editorial
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