With our beauty trend report, we're keeping our eyes wide open for the now. What are we obsessed with? What are we all talking about at the office? What are we pressing the save button for? What are we impulse buying? What is becoming dinner table conversation?
Whether you're seeking inspiration for your own personal style or just want to buy into a discussion about what's of-the-moment, join us as we explore what's fuelling our beauty passion right now.
Are you ready to embrace all things mermaid? The beauty trend started making waves on the S/S ‘23 runways and has blown up on Tik Tok and red carpets alike into an eclectic form of self-expression that isn’t going away anytime soon. From ultra dewy skin, pearl finishes, misted hair and makeup dominated by hues of the sea, we explore how to incorporate the trend within your personal style and make a splash.
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Into the blue
You don’t need a seashell phone to channel your inner mermaid, all you need is an eyeshadow palette in shades of aqua to flaunt an under-the-sea vibe. Think sea foam green, shimmery lavender, iridescent silver and ocean blue to play up your eyes. You can even extend the iridescence to your nails with a sea-toned mani and even your highlighter for a holographic glow.
Tira Recommends: Too Faced Italian Spritz eyeshadow Palette - Multi-Color
A sea-slicked glaze
From glossy skin to glossy lips, a sea-misted glaze is a such a great way to hop onto this enchanting aesthetic. In fact, glossy lids are also a good idea if you’d rather opt for something subtle over bright colours.
For radiant, dewy skin it’s important to prep your skin with a moisturiser and hydrating primer, follow that up with a luminous-finish foundation or BB cream but remember to only use enough to even out the skin tone and maintain a naturally fresh appearance. A cream or liquid highlighter can help illuminate your cheekbones, the bridge of your nose and cupid’s bow for that mermaid glow. Don’t forget to glaze your lips with a generous layer of gloss and don’t skimp on body butters and lotions to extend the glazed look to your arms and legs as well. Hello extra hydration!
Tira Recommends: Rom&nd Glasting Water Lip Gloss - 00 Meteor Track
Pearlescence
One way to channel the enchanting treasures of the sea is to embrace pearls – a pearl-like finish on your nails or eyes are a neutral and easy way to incorporate the trend while looking glam. You can also get creative with gemstones and pearl embellishments on your nails and lids, go subtle or bold, it’s up to you—the world literally is your oyster.
Tira Recommends: O.P.I Nature Strong Nail Paint - Right As Rain
Beach hair
A popular red-carpet favourite hairstyle is slick, wet hair for that just-out-of-the-sea vibe. From slicked back buns to wet mermaid waves, there are multiple ways to embrace this every-trendy misted hair look. On wet hair, spritz some texturising or sea salt spray to your strands to enhance their natural texture. You can either allow your hair to air dry or use a diffuser to create loose waves before finishing with a hair oil, serum or gel – depending on how much you want to dial up the wet effect.
There are also other ways to embrace this global-favourite beauty trend in the hair department – get ready to see lots of long, free-flowing locks in their natural states. The “mermaid cut” can be characterised by long, soft flowing hair and enhancing your natural texture. Feel free to add small braids and accessories that will make Ariel proud.
