Beauty routines in 2025 are anything but basic. And if you’re looking to break free from the usual suspects, these innovative products and packaging designs are guaranteed to get the double-taps rolling in on the next beauty shelfie you post online. If you’re tired of the same ol’, same ol’ in your skincare routine, allow the unique finds on Tira to liven up your vanity again.
Such is the allure of SKIN1004’s widely loved anti-ageing masks that you may have a hard time stopping after one. True to its moniker, this mummifying face pack is designed to preserve youth by tapping into the powers of arbutin to offer an instant facelift—fine lines, wrinkles and sagging skin won’t stand a chance (if that’s your goal). The drill is similar here: once you’ve DIY-ed your face pack with the activator, allow it to set on your face (snap selfies of your mummy look to score some cool cred on the ‘gram). Then, wash it off.
It may not be Halloween yet, but spooky season is in full swing with this mummy-inspired face pack by SKIN1004. Once the activator and powder are mixed and applied on the face, expect the concoction to make your skin tight and then visibly crack like a mummy. Once you’ve snapped all the selfies you need, you can wash the mask away to reveal smoother, firmer skin.
Found: a face cleanser brush that works as hard as you do. The double-sided design offers a silicone pad on one side to exfoliate the skin as well as micro-fibre bristles on the other side to thoroughly cleanse any dirt, debris or grime sitting on your face. The result? Skin that feels softer and more thoroughly cleansed. After all, what do we say to dirt, sweat and pollutants? Not today.
Is it a clay mask? Is it a foam cleanser? Thank You Farmer would like you to live in suspense as you apply a thin layer of the formula on your skin—only to find it foaming within a few minutes. Combining the best benefits of a clay mask and a foaming cleanser into one, this multipurpose cleanser is here to make your cleansing routine fun again. Two birds, one stone.
Spoiler alert: All your other sheet masks are going to feel forever alone once you say, “How you doin’?” to this collab between Makeup Revolution and FRIENDS. Inspired by the iconic character Joey Tribbiani, the sheet mask is doused with motifs of his favourite F-word—which can only be food, of course. Pizza might stay a moment on the lips and forever on the hips, but a salicylic acid sheet mask is here to show bacteria and dirt the door.
You’ll have no trouble saying “hello!” to PIXI Beauty’s Hello Kitty-inspired range. Down the years, the brand’s glow-enhancing tonic has gained a cult-like following. Now, it takes on the iconic silhouette of Hello Kitty to add a touch of whimsy and fun to your skincare routine. The same formula you have always loved, now wrapped in packaging that you’ll covet.
For dessert-inspired soap bars so adorable that you might just feel tempted to eat them, all eyes can only be on The Sass Bar. Doused in mood-enhancing candy hues, this set of six macaron-shaped soaps makes for a memorable gift for someone special—including yourself. With the nourishing touch of virgin coconut oil, you can expect your skin to feel as scrumptious as these vanilla-scented treats look.
Lips as plump as a gummy bear, you ask? The answer can come only in the form of a lip mask housed in a tub shaped as a gummy bear, of course. From the brand that brought you the iconic rubber face masks, now comes a lip mask fuelled with hyaluronic acid to make dry, chapped lips a thing of the past.