There’s something about a new season that makes beauty launches feel that much more exciting. September’s new drops on Tira are a mix of smart multitaskers, skin-friendly formulas and a few fun curveballs—the kind of products that slot easily into your routine but still feel special. There’s a sunscreen stick that doubles as a primer, a kajal that doesn’t quit, a blurred lip tint with cult appeal and a liquid shadow that turns a quick swipe into a full look. You’ll also spot an eyeshadow palette built for playing with colour, an electrolyte sachet that makes water taste less like a chore and a styling stick that smooths away flyaways in seconds.
In other words, September’s launches aren’t about overhauling your routine—they’re about making every day a little easier and a little more fun.
Dr. Jart+ has packed SPF 30 into a sleek little stick that feels more like a primer than sun cream. It glides on in seconds, leaves no greasy film or chalky cast and gives skin that smooth, blurred look we usually only get from make-up. The best part? You can swipe it on without a mirror—in the back of a cab, at your desk, even over make-up—and it always feels fresh. It’s the kind of product you’ll want to keep reapplying.
Eyeliner lovers know the struggle: it looks perfect in the morning but by lunchtime it’s smudged halfway down your face. Bobbi Brown’s kajal solves that. The pencil is creamy enough to glide on in one stroke, yet it sets fast, so it doesn’t move. Cool Steel is a soft grey with a subtle blue undertone—less harsh than black but just as defining. It works for a smoky evening eye or a quick flick before work. And when they say waterproof, they mean it. This liner doesn’t budge through sweat, tears or humidity so you can wear it from breakfast to bedtime without a touch-up.
If you like your eyeshadow palettes to have options, this one delivers. Samer Khouzami’s Alter Ego palette mixes everyday neutrals with bold pops of colour, so you can go low-key or full drama without reaching for another product. The powders are buttery, blend easily and have real payoff, meaning you don’t need to layer endlessly to see results. What’s nice is how versatile it feels—you can do a quick wash of beige for the office, then switch it up with a shimmer or a bold shade at night. It’s like a toolkit for whichever version of yourself you want to bring out that day.
This lip tint has a bit of a cult following—and once you try it, you get why. The Blur Fudge Tint feels airy and cushiony, almost mousse-like, and melts into the lips with that soft, blurred finish that looks chic without trying too hard. Pomeloco is one of those shades that’s tricky to describe but easy to wear—a peachy-coral-pink that instantly brightens the face. It’s playful yet polished, and comfortable enough to wear all day without drying your lips. The kind of tint you reach for in the morning and then realise you’re still wearing happily hours later.
Sometimes water just doesn’t cut it. That’s where Liquid I.V. comes in. Each sachet is packed with electrolytes and vitamins designed to hydrate you more effectively than water alone, which is a game-changer if you’re coming off a workout, a late night or even just a busy day. The Acai Berry flavour is fruity and refreshing without being overly sweet, so it feels more like a treat than a chore. You just stir it into a glass of water and suddenly hydration feels simple, portable and actually enjoyable.
There are days when you want your eye make-up to look polished but don’t have the time (or energy) for a full eyeshadow routine. That’s where this Lakmé eye tint comes in. It’s a liquid shadow that swipes on in seconds, sets down to a smooth satin finish and stays put without creasing. Hazel is a golden-brown shade that works across skin tones and brings just enough warmth and glow to make your eyes stand out without looking “done up”. Wear it alone for a quick hit of colour or pair it with liner and mascara when you want to dial things up.
Meet your new go-to for taming flyaways and baby hairs in seconds. This stick is infused with apricot and coconut oils to nourish and smooth strands, while carnauba plant wax gives you flexible, lasting hold—no stiffness, no residue. Slide it over your hairline or through the edges and blend with your fingers or a brush. It delivers that polished, sleek finish you want, without looking stiff or heavy, and it works across all hair types. Toss it in your bag—it’s perfect for quick touch-ups when your style needs a little rescue midday.