If you’ve ever found yourself lost in a sea of K-Beauty videos on Instagram, you’re not alone. Any beauty enthusiast has likely been there—one moment, you’re browsing viral products, and the next, you’re contemplating a 10-step skincare routine with ingredients you can’t even pronounce. It’s easy to feel overwhelmed. The good news? You don’t need to dive in headfirst to enjoy the best of K-Beauty. '
Known for its innovative formulas, unique ingredients, and Instagram-worthy packaging, K-Beauty has something for everyone. Whether you’re a beginner or eager to try the "glass skin" trend taking over social media, we’ve curated a lineup of nine must-haves that are perfect for starting out and totally wishlist-worthy.
Snail mucin
The viral ingredient is not only known for its moisturising and hydrating properties, but is also considered to be an excellent booster of collagen. Snail mucin contains a number of minerals and vitamins that help soothe irritation and inflammation; and also pairs well with antioxidants like retinol and vitamin C. If you can get past the sliminess of this powerhouse ingredient, then it’ll surely be your saviour this winter.
Dreaming of glass skin straight out of a K-drama? Meet the COSRX Advanced Snail 96 Mucin Power Essence—a lightweight, fast-absorbing serum infused with 96% snail mucin extract. This hydration powerhouse quenches thirsty skin, calms irritation, and smooths fine lines, leaving your complexion plump, radiant, and bouncy. Despite its unusual key ingredient, snail mucin is celebrated for its ability to rejuvenate and repair skin.
Pro tip: Apply to damp skin and press gently to enhance absorption, achieving that coveted dewy glow.
When COSRX launched its now-iconic snail mucin essence, the internet had a collective moment—and for good reason. First, there’s the headline ingredient: 98% snail secretion filtrate (yes, really). Then, there’s the slime-like texture that makes applying it strangely satisfying. But what really caught people off guard wasn’t the snail factor—it was how nourishing it turned out to be. Packed with skin-forward hyaluronic acid, it sinks in fast, leaving skin feeling plump, bouncy and deeply hydrated. Bonus: it’s lightweight enough for summer days and delivers that dewy, glass-skin glow without feeling sticky.
Soothe, brighten, and rejuvenate with this ampoule, powered by pure centella asiatica extract. Known for its calming and anti-inflammatory properties, this formula reduces redness and irritation while the encapsulated brightening beads burst upon application, delivering active ingredients directly to the skin. Lightweight yet effective, it offers long-term benefits for tired or stressed complexions.
Pro tip: Incorporate into your nighttime routine to wake up with visibly calmer, even-toned skin over time.
This sunscreen redefines sun protection with its lightweight, non-greasy formula that blends seamlessly into the skin. Enriched with rice extract and probiotics, it hydrates, nourishes, and brightens, making it more than just a sunscreen. With no white cast, it’s ideal for all skin tones and a dream under makeup.
Pro tip: Use a two-finger length for optimal coverage and reapply every two hours for maximum protection when outdoors.
Korean sunscreens have long had the game figured out: lightweight textures, skin-loving ingredients and absolutely zero white cast. Beauty of Joseon’s cult-favourite sunscreen checks every single box—and then some. If you’ve been on Instagram anytime recently, chances are you’ve seen your favourite skinfluencer casually slathering it on mid-routine. It’s become a go-to for a reason: packed with niacinamide, it keeps sebum and moisture levels in check, so you’re never greasy, just glowy. It’s also infused with rice bran and a fermented grain complex that gives it that creamy, hydrating feel without weighing you down. Pro tip: apply at least 15 minutes before heading out the door to let it do its thing.
Beauty of Joseon’s sunscreen isn’t just about protection—it hydrates, too. Packed with rice and probiotics, it helps nourish your skin while keeping it safe from the UV rays. It’s a smooth, lightweight formula that will quickly become your everyday go-to. So restock in bulk to keep your skin covered all year round.
Sun protection is recommended from the age of six months onwards—so you really have no excuse for skipping SPF in your getting-ready routine in the AM. Clinical studies have proven that consistent usage of sunscreen can slow down signs of ageing and the easiest way to hop on the train is with a lightweight, non-greasy formula like this probiotic-enhanced cream by Beauty of Joseon.
Achieving a radiant complexion has never been easier. This cushion compact provides buildable coverage that smooths imperfections while letting your natural skin shine through. Its lightweight formula is heat- and humidity-resistant, ensuring your fresh-faced glow stays intact all day. Ideal for on-the-go touch-ups, it’s a must-have for a polished, dewy look.
Pro tip: Tap gently into the skin using the puff for seamless application and a natural finish.
A go-to for on-the-go glow, this compact cushion delivers a soft, natural finish without the weight. Infused with hydrating water bloom extract and brightening niacinamide, it calms and moisturises while offering light-to-medium coverage. The formula is transfer-resistant (even under masks) and wears well in heat and humidity—making it a reliable pick for long days or travel.
Wake up to irresistibly soft, supple lips with this cult-favourite overnight lip mask. Packed with hydrating ingredients, it works its magic while you sleep, smoothing out dry, chapped lips and leaving them baby-soft by morning. The luscious berry scent adds a touch of indulgence, turning this into more than just a skincare step—it’s a self-care ritual.
Pro tip: Use during the day as a nourishing balm to keep your lips hydrated and smooth all day long.
Give your skin the ultimate hydration boost with this toner, enriched with nourishing rice extract and skin-strengthening ceramides. It locks in moisture, fortifies your skin barrier, and prepares your skin to fully absorb the next steps in your routine. Perfect for dry or sensitive skin, it leaves your complexion feeling refreshed and balanced.
Pro tip: Pour a small amount onto a cotton pad and sweep across your face for a clean, hydrated glow.
Minimalist skincare meets maximum results with Mixsoon Bean Essence. Formulated with soybeans, this essence brightens dull skin, strengthens your barrier, and delivers hydration throughout the day. Its feather-light, fast-absorbing texture is perfect for those who prefer no-fuss skincare that delivers visible results.
Pro tip: For an extra radiance boost, layer it under a sheet mask before a special event.
Mixsoon Bean Essence is a quick way to hydrate and balance your skin. Made with mung bean extract, it soothes your skin and preps it for the next steps. You’ll want to keep a bottle or two on hand—it’s simple, gentle and highly effective.
No K-Beauty collection is complete without a hint of sparkle, and this palette delivers just that. Featuring a mix of soft mattes and shimmering shades, it’s perfect for creating versatile looks that range from understated elegance to full-on glam. The easy-to-blend formula makes it ideal for beginners and seasoned makeup lovers alike.
Pro tip: Use your fingertip to dab shimmer onto the centre of your lids for an eye-catching glow.
With six stunning shades ranging from soft pastels to iridescent glitters, this versatile palette lets you create everything from subtle day looks to glammed-up evening looks. The blendable formula ensures a smooth application that stays put, while the glittery finishes add a touch of sparkle that's perfect for Sunday brunches and evening soirees alike.
Achieve that fresh, just-bitten lip look with this vibrant water tint. The lightweight formula provides a natural flush of colour that lasts all day, while the Cherry Ade shade—a juicy red—complements all skin tones. Perfect for creating effortless, everyday looks or layering under a gloss for extra shine.
Pro tip: Apply in thin layers for buildable colour, and top with a clear gloss for a plump, dewy finish.
Ever wondered what your lips would look like after a day of foraging for cherries in the countryside? ETUDE HOUSE’s lip and cheek tint has the answer. The fruity hue delivers the just-bit-into-a-cherry effect with a lightweight texture that stays put for hours without feeling heavy on the skin.