Article link has been copied
Get 15% Off On Your First Purchase
Tira Loves

New to K-beauty? Here are our 9 favourites to cop now

By
Roma Salian
2
min read
Skin
New to K-beauty? Here are our 9 favourites to cop now
Tira Loves
Skin

New to K-beauty? Here are our 9 favourites to cop now

By
Roma Salian
By
Roma Salian
Tira Loves
Skin
2
Min read
Another haul, straight from Seoul
New to K-beauty? Here are our 9 favourites to cop now

If you’ve ever found yourself lost in a sea of K-Beauty videos on Instagram, you’re not alone. Any beauty enthusiast has likely been there—one moment, you’re browsing viral products, and the next, you’re contemplating a 10-step skincare routine with ingredients you can’t even pronounce. It’s easy to feel overwhelmed. The good news? You don’t need to dive in headfirst to enjoy the best of K-Beauty. '

Known for its innovative formulas, unique ingredients, and Instagram-worthy packaging, K-Beauty has something for everyone. Whether you’re a beginner or eager to try the "glass skin" trend taking over social media, we’ve curated a lineup of nine must-haves that are perfect for starting out and totally wishlist-worthy.

COSRX Advanced Snail 96 Mucin Power Essence(100 ml)
1023400
COSRX
Know More
SKIN1004 Madagascar Centella Tone Brightening Capsule Ampoule (30ml)
1133712
SKIN1004
Know More
Beauty of Joseon Relief Sun : Rice + Probiotics With SPF 50+ PA++++ (50 ml)
1143221
Beauty of Joseon
Know More
TIRTIR Mask Fit Red Mini Cushion - 33N Macchiato (4.5 g)
1157731
TIRTIR
Know More
Laneige Lip Sleeping Mask Ex Gummybear (8 g)
1156010
Laneige
Know More
The Face Shop Rice Ceramide Moisturizing Toner (150ml)
The Face Shop
Know More
Mixsoon Bean Essence (30 ml)
1149980
Mixsoon
Know More
Rom&nd Better Than Eyeshadow Palette - 00 Light & Glitter Garden (6g)
1110716
Rom&nd
Know More
ETUDE HOUSE Dear Darling Water Tint - 02 Cherry Ade (9g)
1087356
ETUDE HOUSE
Know More

Here's the lowdown

1023400
COSRX
.

COSRX Advanced Snail 96 Mucin Power Essence(100 ml)

This cult-favorite is a must-have if you want to achieve dewy, glass-like skin ahead of the festivities. While the 96% snail secretion filtrate deeply nourishes and revitalises the skin, the hyaluronic acid in this serum boosts hydration and plumpness. It has a lightweight texture, absorbs quickly and can be applied in the AM or PM.
Want glowy, glass-like skin? Add these K-beauty faves to your cart
6 hydrating K-beauty ingredients to add to your winter skincare routine

Snail mucin

The viral ingredient is not only known for its moisturising and hydrating properties, but is also considered to be an excellent booster of collagen. Snail mucin contains a number of minerals and vitamins that help soothe irritation and inflammation; and also pairs well with antioxidants like retinol and vitamin C. If you can get past the sliminess of this powerhouse ingredient, then it’ll surely be your saviour this winter.

New to K-beauty? Here are our 9 favourites to cop now

Dreaming of glass skin straight out of a K-drama? Meet the COSRX Advanced Snail 96 Mucin Power Essence—a lightweight, fast-absorbing serum infused with 96% snail mucin extract. This hydration powerhouse quenches thirsty skin, calms irritation, and smooths fine lines, leaving your complexion plump, radiant, and bouncy. Despite its unusual key ingredient, snail mucin is celebrated for its ability to rejuvenate and repair skin.

Pro tip: Apply to damp skin and press gently to enhance absorption, achieving that coveted dewy glow.

This one is a cult-favourite skin saviour that is worth the hype, if you’ve got acne-prone skin that is more on the dry side. Formulated with snail mucin, 96 per cent snail secretion filtrate and hyaluronic acid, this essence deeply hydrates, nourishes and revitalises skin. The lightweight texture absorbs into the skin instantly and leaves you with a glassy effect. It also helps control oil secretion, helping prevent any future breakouts.
These 9 K-beauty products will soothe and treat your acne-prone skin
Here are 10 Instagram-famous beauty buys to grab

When COSRX launched its now-iconic snail mucin essence, the internet had a collective moment—and for good reason. First, there’s the headline ingredient: 98% snail secretion filtrate (yes, really). Then, there’s the slime-like texture that makes applying it strangely satisfying. But what really caught people off guard wasn’t the snail factor—it was how nourishing it turned out to be. Packed with skin-forward hyaluronic acid, it sinks in fast, leaving skin feeling plump, bouncy and deeply hydrated. Bonus: it’s lightweight enough for summer days and delivers that dewy, glass-skin glow without feeling sticky.

Add to Cart
1133712
SKIN1004
.

SKIN1004 Madagascar Centella Tone Brightening Capsule Ampoule (30ml)

This Skin1004 ampoule is fast-absorbing, hydrating and packed with skin-brightening benefits. The power ingredients in this formulation—madecassoside and niacinamide—work together to fade blemishes, dark spots and hyperpigmentation. And if that's not enough to convince you, it’s suitable for all skin types, including oily and sensitive, owing to its ultra-light, non-sticky and breathable formula.
Want glowy, glass-like skin? Add these K-beauty faves to your cart
If you were ever going to jump on the ‘Instagram made me buy it’ trend, it should be with this brand. A K-beauty superstar, this lightweight and fast-absorbing formula dives deep to hydrate, soothe, and brighten your skin with nourishing Centella Asiatica extract. It’s also infused with madecassoside and niacinamide that work hard to diminish blemishes and dark spots.
Skincare essentials to prep your skin for the festive seasons
New to K-beauty? Here are our 9 favourites to cop now

Soothe, brighten, and rejuvenate with this ampoule, powered by pure centella asiatica extract. Known for its calming and anti-inflammatory properties, this formula reduces redness and irritation while the encapsulated brightening beads burst upon application, delivering active ingredients directly to the skin. Lightweight yet effective, it offers long-term benefits for tired or stressed complexions.

Pro tip: Incorporate into your nighttime routine to wake up with visibly calmer, even-toned skin over time.

Add to Cart
1143221
Beauty of Joseon
.

Beauty of Joseon Relief Sun : Rice + Probiotics With SPF 50+ PA++++ (50 ml)

In case you haven’t already come across this one, a quick Google search will reveal just how popular the Beauty of Joseon sunscreen is. The internet is filled with glowing reviews of this breakthrough product, with dermats and influencers raving about its creamy, lightweight texture that seems to just melt into your skin. Great for oily or acne-prone skin, the sunscreen is supercharged with niacinamide to control excess sebum and minimise pores—ensuring that it never leaves a greasy residue that is often associated with sunblock. Besides, it’s infused with rice bran extracts and probiotics to leave your skin adequately hydrated and dewy, while also fortifying your skin barrier.
Instagram made me buy it: 7 K-beauty picks to cop now
New to K-beauty? Here are our 9 favourites to cop now

This sunscreen redefines sun protection with its lightweight, non-greasy formula that blends seamlessly into the skin. Enriched with rice extract and probiotics, it hydrates, nourishes, and brightens, making it more than just a sunscreen. With no white cast, it’s ideal for all skin tones and a dream under makeup.

Pro tip: Use a two-finger length for optimal coverage and reapply every two hours for maximum protection when outdoors.

Here are 10 Instagram-famous beauty buys to grab

Korean sunscreens have long had the game figured out: lightweight textures, skin-loving ingredients and absolutely zero white cast. Beauty of Joseon’s cult-favourite sunscreen checks every single box—and then some. If you’ve been on Instagram anytime recently, chances are you’ve seen your favourite skinfluencer casually slathering it on mid-routine. It’s become a go-to for a reason: packed with niacinamide, it keeps sebum and moisture levels in check, so you’re never greasy, just glowy. It’s also infused with rice bran and a fermented grain complex that gives it that creamy, hydrating feel without weighing you down. Pro tip: apply at least 15 minutes before heading out the door to let it do its thing.

12 K-beauty picks we're restocking in multiples

Beauty of Joseon’s sunscreen isn’t just about protection—it hydrates, too. Packed with rice and probiotics, it helps nourish your skin while keeping it safe from the UV rays. It’s a smooth, lightweight formula that will quickly become your everyday go-to. So restock in bulk to keep your skin covered all year round.

8 beginner-friendly products to kickstart your preventative anti-ageing routine

Sun protection is recommended from the age of six months onwards—so you really have no excuse for skipping SPF in your getting-ready routine in the AM. Clinical studies have proven that consistent usage of sunscreen can slow down signs of ageing and the easiest way to hop on the train is with a lightweight, non-greasy formula like this probiotic-enhanced cream by Beauty of Joseon.

Add to Cart
1157731
TIRTIR
.

TIRTIR Mask Fit Red Mini Cushion - 33N Macchiato (4.5 g)

New to K-beauty? Here are our 9 favourites to cop now

Achieving a radiant complexion has never been easier. This cushion compact provides buildable coverage that smooths imperfections while letting your natural skin shine through. Its lightweight formula is heat- and humidity-resistant, ensuring your fresh-faced glow stays intact all day. Ideal for on-the-go touch-ups, it’s a must-have for a polished, dewy look.

Pro tip: Tap gently into the skin using the puff for seamless application and a natural finish.

6 weightless foundations under ₹1,099 for second skin

A go-to for on-the-go glow, this compact cushion delivers a soft, natural finish without the weight. Infused with hydrating water bloom extract and brightening niacinamide, it calms and moisturises while offering light-to-medium coverage. The formula is transfer-resistant (even under masks) and wears well in heat and humidity—making it a reliable pick for long days or travel.  

Add to Cart
1156010
Laneige
.

Laneige Lip Sleeping Mask Ex Gummybear (8 g)

New to K-beauty? Here are our 9 favourites to cop now

Wake up to irresistibly soft, supple lips with this cult-favourite overnight lip mask. Packed with hydrating ingredients, it works its magic while you sleep, smoothing out dry, chapped lips and leaving them baby-soft by morning. The luscious berry scent adds a touch of indulgence, turning this into more than just a skincare step—it’s a self-care ritual.

Pro tip: Use during the day as a nourishing balm to keep your lips hydrated and smooth all day long.

Add to Cart
The Face Shop
.

The Face Shop Rice Ceramide Moisturizing Toner (150ml)

New to K-beauty? Here are our 9 favourites to cop now

Give your skin the ultimate hydration boost with this toner, enriched with nourishing rice extract and skin-strengthening ceramides. It locks in moisture, fortifies your skin barrier, and prepares your skin to fully absorb the next steps in your routine. Perfect for dry or sensitive skin, it leaves your complexion feeling refreshed and balanced.

Pro tip: Pour a small amount onto a cotton pad and sweep across your face for a clean, hydrated glow.

Add to Cart
1149980
Mixsoon
.

Mixsoon Bean Essence (30 ml)

No Advent calendar would be complete without some K-beauty favourites. The Mixsoon Bean Essence, infused with soybean extract, provides intense moisture and improves skin texture and vitality for a radiant look.
This advent calendar is a steal, and it’s the beauty gift of the season
New to K-beauty? Here are our 9 favourites to cop now

Minimalist skincare meets maximum results with Mixsoon Bean Essence. Formulated with soybeans, this essence brightens dull skin, strengthens your barrier, and delivers hydration throughout the day. Its feather-light, fast-absorbing texture is perfect for those who prefer no-fuss skincare that delivers visible results.

Pro tip: For an extra radiance boost, layer it under a sheet mask before a special event.

12 K-beauty picks we're restocking in multiples

Mixsoon Bean Essence is a quick way to hydrate and balance your skin. Made with mung bean extract, it soothes your skin and preps it for the next steps. You’ll want to keep a bottle or two on hand—it’s simple, gentle and highly effective.

Add to Cart
1110716
Rom&nd
.

Rom&nd Better Than Eyeshadow Palette - 00 Light & Glitter Garden (6g)

New to K-beauty? Here are our 9 favourites to cop now

No K-Beauty collection is complete without a hint of sparkle, and this palette delivers just that. Featuring a mix of soft mattes and shimmering shades, it’s perfect for creating versatile looks that range from understated elegance to full-on glam. The easy-to-blend formula makes it ideal for beginners and seasoned makeup lovers alike.

Pro tip: Use your fingertip to dab shimmer onto the centre of your lids for an eye-catching glow.

5 things you need to recreate a pastel makeup look this summer

With six stunning shades ranging from soft pastels to iridescent glitters, this versatile palette lets you create everything from subtle day looks to glammed-up evening looks. The blendable formula ensures a smooth application that stays put, while the glittery finishes add a touch of sparkle that's perfect for Sunday brunches and evening soirees alike.

Add to Cart
1087356
ETUDE HOUSE
.

ETUDE HOUSE Dear Darling Water Tint - 02 Cherry Ade (9g)

Back from a sun-drenched escape and now feeling a little less sun-kissed? Dab some of this viral water tint that will turn your cheeks and lips into the ripest cherries. Etude House is one of the first K-beauty brands to have introduced a water tint. This berry-infused tint does more than merely stain the lips; it hydrates, leaving a supple pout. Its lightweight, watery texture gets quickly absorbed into the skin, giving you a back-from-the-island rosy glow. Moreover, the colour doesn’t just flirt with your skin for a moment and then disappears into the ether. It’s in it for the long haul, ensuring you stay in that tropical state of mind for a little longer.
New to K-beauty? Here are our 9 favourites to cop now

Achieve that fresh, just-bitten lip look with this vibrant water tint. The lightweight formula provides a natural flush of colour that lasts all day, while the Cherry Ade shade—a juicy red—complements all skin tones. Perfect for creating effortless, everyday looks or layering under a gloss for extra shine.

Pro tip: Apply in thin layers for buildable colour, and top with a clear gloss for a plump, dewy finish.

Want a natural pop of colour that lasts through the countdown? This kiss-proof, lightweight tint is your go-to. Whether you’re aiming for fresh-faced or full-glam, it melts into your skin for a lit-from-within flush that won’t quit.
7 makeup SOS essentials you need to cop before NYE
10 crowd-favourite cherry lipsticks that you can buy for less during the Tira Turns Two sale

Ever wondered what your lips would look like after a day of foraging for cherries in the countryside? ETUDE HOUSE’s lip and cheek tint has the answer. The fruity hue delivers the just-bit-into-a-cherry effect with a lightweight texture that stays put for hours without feeling heavy on the skin.

Add to Cart
No items found.

No items found.

No items found.
About
COSRX Advanced Snail 96 Mucin Power Essence(100 ml)
COSRX
1023400
Know More
SKIN1004 Madagascar Centella Tone Brightening Capsule Ampoule (30ml)
SKIN1004
1133712
Know More
Beauty of Joseon Relief Sun : Rice + Probiotics With SPF 50+ PA++++ (50 ml)
Beauty of Joseon
1143221
Know More
TIRTIR Mask Fit Red Mini Cushion - 33N Macchiato (4.5 g)
TIRTIR
1157731
Know More
Laneige Lip Sleeping Mask Ex Gummybear (8 g)
Laneige
1156010
Know More
The Face Shop Rice Ceramide Moisturizing Toner (150ml)
The Face Shop
Know More
Mixsoon Bean Essence (30 ml)
Mixsoon
1149980
Know More
Rom&nd Better Than Eyeshadow Palette - 00 Light & Glitter Garden (6g)
Rom&nd
1110716
Know More
ETUDE HOUSE Dear Darling Water Tint - 02 Cherry Ade (9g)
ETUDE HOUSE
1087356
Know More