While beauty trends continue to shift between minimalism and maximalism, this month’s newest arrivals manage to strike a balance between function and indulgence. On Tira, July has ushered in a mix of multitasking staples and sensorial upgrades—formulas that work hard, feel good and look sharp on the shelf.
From barely-there base tints to weightless hair serums and eau de parfums designed for longevity, these launches are pared-back, easy to integrate and designed to deliver from first use.
Whether you’re updating your everyday essentials or simply searching for that one product that shifts the mood, these are the 10 new arrivals that stand out.
This dual-phase treatment combines nourishing oils and a peptide-rich serum to restore strength, boost shine and smooth away frizz from your hair. It absorbs fast, feels featherlight and leaves zero grease behind. Use it on damp hair to lock in moisture or over dry ends for a quick refresh. With every use, your hair will feel softer, healthier and way more put-together.
Sweet, warm and just the right amount of bold, this scent blends black currant, rose, vanilla and tuberose into a floral that feels richer, creamier and more grown-up than the original. It’s designed to last well past the first spritz and hold through long nights and big moments. One of those perfumes that gets compliments every time you wear it—and earns a permanent spot on the shelf.
Kylie’s second fragrance opens with crisp pear and pink pepper, then settles into soft vanilla orchid, lavender, amber and sandalwood. It's the kind of scent that feels luxe and lingers long after you’ve left the room.
Don’t let the name fool you—this gel is all about calm, lifted skin. Powered by ‘dragon’s blood’ (a soothing plant resin) and hyaluronic acid, it visibly firms, plumps and comforts stressed-out skin. Think of it as a lightweight sculptor: smoothing fine lines, supporting your barrier and giving your face a post-facial kind of bounce. The mini size? Ideal for travel, trial or tossing in your on-the-go kit.
This 3-in-1 concealer works as a cover-up, contour and foundation to simplify your routine. The balm formula delivers high coverage for dark circles, blemishes and redness, while the water essence in it keeps things light, smooth and breathable. Enriched with squalane, it blends like a dream and stays put with no heaviness or cakey-ness. Expect a skin-like finish that lasts all day.
This trailblazing three-in-one concealer has taken the internet by storm. It doesn’t just cover blemishes, but actively treats them. Enriched with 47% water essence and squalane to moisturise the skin, the TFIT concealer feels more like a hydrating treatment. The formula helps reduce the appearance of dark spots while providing a smooth coverage. The lightweight, cream finish keeps the skin plump throughout the day, ensuring it stays comfortable even under heavy coverage. The versatility of the pick is what makes it extraordinary; use it as a spot concealer, a full foundation or a contour to sculpt your features. Additionally, the highly concentrated balm promises fewer touchups, reducing the risk of clogged pores from frequent reapplication.
This velvety lipstick delivers a rich, smudge-proof finish while also treating your lips well. Infused with a ruby radiance complex and a 50-peptide blend, it visibly plumps, smooths and softens your pout. Raspberry leaf and goji berry extracts lock in hydration and boost natural fullness for lips that look pillowy-soft. Expect a luminous finish and 24-hour comfort. Plus, it's refillable, because good lips (and habits) should last.
Losing more hair than usual can be frustrating, but this lightweight serum makes caring for it easy. It’s packed with 1.5% aminexil to help reinforce roots and reduce breakage. Caffeine and arginine work together to energise the scalp and nourish hair from within, leaving it looking fuller, stronger and healthier. Perfect for daily use, its non-greasy texture makes it a no-fuss step in your routine.
This liquid blush delivers a soft matte finish that promises to last up to 12 hours. The unique plush applicator ensures smooth, mess-free application, while the buildable formula lets you control the intensity. Enriched with Vitamin E, it feels weightless on the skin and resists transfer even on hot, humid days.