
The beauty pendulum seems primed to swing back in favour of pink everything. Think about it. First, there was the bubblegum-pink hue that reigned supreme in the ’90s. Then, the early-aught romcoms arrived with a glossy, hyper-feminine lip, often seen alongside rose-pinched cheeks. Millennial Pink was next in line, stripping the shade back to reveal a more muted, lived-in finish that felt immensely wearable across lips, lids and cheeks. Recently, Barbiecore entered the cultural zeitgeist, offering a bold counterpoint to the ‘your skin, but better’ aesthetic. Balletcore then softened it back down in response. The takeaway? Through every shift, pink hues have remained a permanent fixture in our routines.
And it seems as though the colour isn’t going anywhere yet—it’s just getting softer, subtler and more wearable every single time, evoking everything from strawberry cream to cotton-candy skies.
This duo stick is a really handy pick for winter when you want your skin to look healthier and more awake without doing a full face. The blush side adds a warm pink flush, while the highlighter brings a subtle glow that makes cheeks look lifted and fresh. It’s easy to use, quick to blend and great for busy mornings. You can keep it soft and natural or layer it up depending on the vibe you’re going for.
Pink has long been synonymous with blush, but its latest interpretation comes with a little more range. Meet the double-duty blush and highlighter stick that is reshaping our obsession with multitasking makeup. All you have to do is sweep on some blush for a watercolour wash of pink, then flip over to add some light-catching highlighter.
This blendable and buildable blush evokes the afterglow of a crisp morning walk—subdued, seamless, softly diffused. It’s perfect for days you want your cheeks to appear as though they’ve been gently caressed. Lightweight enough to sweep over makeup without disrupting your base, it’s the product you’ll want within reach for an effortless touch-up. Plus, its travel-friendly size means that it can follow you pretty much everywhere.
The internet's most recent beauty fixation comes in the form of a satisfying click-twist lip gloss. Spotted in GRWMs everywhere, it delivers a sheer strawberry pink payoff, while its oil-in-gel formula allows it to glide on with surprising ease. Enriched with all-star ingredients like hyaluronic acid and passionfruit oil, it keeps softness and shine intact while diminishing the appearance of lines.
The precision of a lip liner, the payoff of a lipstick, and the benefit of built-in sun protection—imagine it all rolled up into one sleek stick. This is that. One end of this compact case defines and shapes the contours of your lips, while the other sweeps on a creamy layer of rosy pink. Because comfort remains part of the equation, shea and cocoa butters are folded into the formula for a soft, supple feel.
Should you want to experiment with something slightly more va-va-voom without venturing too far outside your comfort zone, start here. This pink, glitter-flecked shadow is infused with light-diffusing particles that impart instant shine, subtle pigment and a 3D glow. Wear it sheer and scattered across the lids, or build it into the inner corners of your eyes to catch the light more dramatically.
A hint of tint, a slick of colour and a jelly-like shine—this gloss simply enhances the natural colour of your lips without overpowering your look or feeling sticky. Then comes the scent: it’s soft, sugary and unmistakably reminiscent of bubblegum, turning a simple swipe into something so sensorial. The cushion-soft applicator just adds to the indulgence, sweeping over the lips with a plush, pillowy touch.
If you tend to veer towards the dramatic, look no further. This stay-put, gel-like liner delivers a pop of pink to the eyes, gliding effortlessly across the lids without so much as a tug or snag. Keep the line fine and precise, trace it into a petite wing or work it between the lashes for a more understated hit of colour.

