Somewhere between lighting incense and scrolling ingredient lists on your phone, there’s a sweet spot. And that’s where Puraveda lives. This newly launched brand is not here to choose between ancient rituals or scientific results—it’s here to do both.
Puraveda is rooted in the principles of progressive Ayurveda. What that means: formulas that honour centuries-old Indian traditions, while using modern science to make them feel (and work) even better.
It’s the kumkumadi you’ve heard about, paired with tocopherol. It’s chandan and manjistha meeting BHA in the same bottle. It’s a little bit of tradition, a little bit of innovation and a whole lot of intention. The brand is also deeply thoughtful about how it formulates. Every product is created with high-quality, ethically sourced ingredients. Whether you’re easing into skincare, reviving your hair ritual or creating a little sanctuary in your shower—it meets you where you are.
The brand has four ranges, each with a specific energy (and moodboard, if we’re being honest):
This one’s for the ‘don’t skip the face cream’ part of your routine. It’s light, but potent—blending Swiss stem cells (for even tone), bakuchiol oil (for gentle skin renewal), kumkumadi (for brightening) and 24k gold dust (for a hydrated, smooth finish). It’s the kind of everyday product that makes your skin feel like it’s being looked after, not just treated.
Formulated for dry scalp and tired strands, this cold-pressed serum is powered by shikakai, marigold and aloe vera. The texture is light and non-greasy, but the effect is real—stronger roots, smoother strands, less breakage. Consider it a reset button for your hair, minus the heaviness.
Not too rich, not too thin—this body milk hits just right. It hydrates immediately (thanks, tocopherol), while the kumkumadi and orange help even out skin tone and boost radiance. It’s especially great for the monsoon, when your skin’s in that moist but somehow dry zone. Expect smooth, calm and comfortable skin, every time you use this.
This is a mist that does more than just smell good. Infused with mogra (jasmine), this light, alcohol-free spray refreshes your skin and gently balances odour without overwhelming your senses. Think of it as a soft, floral cloud you can walk into whenever you need a midday mood lift.
There’s something deeply soothing about Bengal Tuberose—and this candle captures it in a way that fills your space without overpowering it. It’s floral, sweet, calming and perfect for setting the tone, whether you're journaling, winding down or just craving stillness.
This one brings the spa energy home. The double-headed kansa tool has an ergonomic wooden handle (so you’re not awkwardly fumbling mid-massage), with a smaller head for your face and a larger one for your body. Use it to boost circulation, reduce puffiness and support lymphatic drainage. Best paired with your favourite face oil and a slow playlist.