The one that started a conversation the beauty industry couldn't ignore. Pro Filt'r comes in 50 shades built around real skin tones and real undertones, with a soft matte finish that wears through the day without feeling heavy. The formula is medium to full coverage and buildable, designed with climate-adaptive technology so it holds up in heat without sliding off by noon. It sits close to the skin without settling into fine lines or emphasising texture, which is what makes it feel like a second skin rather than something you're wearing on top of one. Shake before use, let it dry down fully and you'll see exactly why this foundation has a reputation that precedes it.

Contouring doesn't have to be complicated. Match Stix is a creamy, blendable stick that makes it easy to sculpt and define with just your fingertips—no brushes, no fuss. The matte finish sits naturally against the skin without looking flat or overdone, and the formula is designed to suit every undertone in the range. It's also buildable, so you can keep it subtle for everyday wear or layer it up when the occasion calls for more definition. Swipe, blend and you're done.

A well-done eye look often comes down to the basics—and this duo covers both. Bringing together a volumising mascara and a precise eyeliner, it’s designed to define the eyes in a way that feels effortless and put-together. The mascara adds volume and lift, coating lashes evenly for a fuller look that holds throughout the day. Paired with it, the eyeliner works right along the lash line to create subtle depth and definition without looking heavy.

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Used together, they frame the eyes in a way that feels balanced and easy—something you can rely on whether you’re keeping it minimal or building on top of it.

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When your plans run back to back, this is the powder you want close by. It sets your makeup, absorbs shine and smooths everything out without ever looking heavy. The finish is a natural matte that keeps your base in place while still looking like skin. It photographs well with no flashback and feels breathable enough to use through the day. Whether you’re touching up between events or managing a bit of oil, it does the job quickly and cleanly. A steady favourite for a reason.

The product your midday touch-up has been waiting for. Invisimatte is a translucent setting powder that blots shine, blurs the look of pores and locks makeup in place—all without disturbing what's underneath. The formula is universally flattering and completely weightless, sitting on top of skin so lightly that it never looks powdery or cakey. It's vegan, works across all skin tones and does its job quietly and efficiently, which is exactly the kind of product that earns a permanent spot in your bag. Tap it on over makeup, or use it straight after moisturiser for a naturally matte base.  

A streamlined lip routine starts with products that work well together, and this set brings exactly that. Curated with a mix of Fenty’s go-to lip formulas, it’s designed to give you options—whether you’re leaning towards something sheer and natural or a little more defined.

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The textures focus on comfort as much as finish, with formulas that glide on smoothly and keep lips feeling hydrated through the day. Shine, colour and nourishment come together in a way that feels easy to wear, not overdone. It’s the kind of set that fits seamlessly into your routine.  

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Not your average highlighter. Diamond Bomb is a loose glitter-powder hybrid that delivers multidimensional shimmer wherever you dust it—cheekbones, shoulders, collarbones, anywhere the light hits. The formula is finely milled enough to avoid any chunky or glittery fall-out, so what you get is a smooth, skin-like glow rather than craft glitter on a good day. The payoff is significant and the finish is the kind that doesn't need a filter to show up. Use a light hand for a subtle sheen or build it up for something that genuinely catches the room.

Fine Linez is designed to define the lash line with precision, creating subtle depth that makes lashes appear naturally fuller without looking overdone. The ultra-fine tip gives you control, whether you’re tracing a barely-there line or building something more defined. The formula is richly pigmented, glides on smoothly and stays in place without smudging or fading through the day.

High shine in stick form, without the mess of a traditional gloss. Gloss Bomb Stix is a hybrid lip product—part gloss, part balm—with a buttery texture that glides on smoothly and locks in moisture for hours. Shea butter and squalane keep lips nourished underneath the shine, so it never feels drying or uncomfortable to wear through the day. The oval tip makes application precise enough to line and fill in one step, and the shade range covers everything from barely-there nudes to richer, bolder tones that work across every skin tone. The kind of lip product you reach for without thinking, and end up wearing every day.