If Hailey Bieber posts a photo of a makeup look, it’s a pretty safe assumption that all of us (and all of Instagram, TikTok and X) will be instantly obsessed. The one that got most popular these past few months? Strawberry girl makeup.
Thankfully, recreating it is a straightforward process—achieving the strawberry-inspired aesthetic involves focusing on elements like dewy skin, rosy cheeks and luscious, glossy lips. As with any makeup look, the choice of products is crucial. We've outlined the key components of this trend along with the necessary products to achieve it.
Get the look: Hailey Bieber’s strawberry makeup look
1. Before diving into the makeup application process, ensure your skin is adequately cleansed, toned, and moisturised. Consider adding in a glow-boosting primer like the Smashbox Photo Finish Illuminate Glow Primer.
2. In her explainer video, Bieber uses a contour stick to create definition before going in with concealer. To do it yourself, use one like the Makeup Revolution Fast Base Contour Stick under your cheekbones and on your forehead—it gives you a subtle sculpt (read: your skin, but better).
3. For a radiant complexion reminiscent of Bieber’s, opt for a lightweight, dewy concealer (try the Huda Beauty Fauxfilter Luminous Matte Concealer) that offers buildable coverage. Just dot it where you really need it, and then blend it seamlessly into your skin using a damp makeup sponge for a natural, airbrushed finish.
4. The hallmark of the strawberry makeup look lies in its flushed cheeks that mimic the vibrant hues of ripe strawberries. Choose a creamy blush in a soft, rosy shade and apply generously to the apples of your cheeks, blending it upwards towards your temples. This will create a youthful, flushed effect. Blushes like the Laura Mercier Tinted Moisturizer Blush and L.A. Girl Soft Matte Cream Blush will be ideal picks.
5. Her signature pout is accentuated with glossy, strawberry-toned lips. Start by lining your lips with a lip liner that matches your natural lip colour to define their shape. Then, fill them in with a similar colour to your cream blush for a monochrome effect. Finish with gloss! (Try: Gush Beauty Glaze Lip Oil Gloss).
6. Frame your face with groomed eyebrows that add structure and definition to your look. Brush them upwards with a spoolie and fill in any sparse areas using a brow pencil or powder that matches your hair colour. Keep the shape natural and soft for a youthful appearance.
7. For the eyes, begin by priming your eyelids to ensure your eyeshadow stays vibrant and crease-free throughout the day. Then, sweep a soft, brown-toned eyeshadow (latte makeup, anyone?) across your lids, blending it seamlessly into the crease for a subtle pop of colour. Enhance your eyes further by applying several coats of lengthening mascara to your upper and lower lashes.
Cover Image: Instagram/@haileybieber
