Tira Loves
Instagram made me buy it: 9 hair essentials to cop now
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At Tira, our love for K-beauty needs no introduction. Skincare finds its way onto our desks as naturally as coffee cups and notebooks, with Korean moisturisers and sunscreens quietly claiming their space. The magic of K-beauty lies in its ability to evolve—constantly reimagining formulas that are smarter, gentler and effortlessly effective.
Pyunkang Yul is a perfect example of this philosophy, celebrated for its minimalist, skin-friendly approach that beauty editors can’t get enough of. So, when the brand finally landed at Tira, curiosity spread quickly: “Which product are you trying first?” The answers were instant—and passionate. Here’s a glimpse into the team’s first Pyunkang Yul picks, and the reasons they made it straight to the top of our lists.
"I’m calling dibs on this toner. During the monsoon my skin always looks dull and the Milk Vetch root extract in here is exactly what I need to bring it back to life. I tried it the moment it landed at Tira and wow—it instantly made my skin feel bouncy and hydrated. Even though it’s got a thicker texture it sinks in so quickly and leaves my skin looking dewy and smooth. Honestly, I’m already adding it to cart."
"Travel always messes up my skin—the commute, city air and pollution—it all leaves my barrier feeling tight, irritated and sensitive. When I tried this cream I knew right away it needed to be in my routine. It’s packed with centella asiatica, tea tree and honeysuckle flower which instantly calmed everything down. And the ceramides? They make such a difference when your barrier is damaged. That’s why this is the first Pyunkang Yul product I’m buying—I need it to really fortify my skin."
"With back-to-back shoots and events I wear a lot of makeup and my skin gets really dry—so double cleansing at night is non-negotiable. I tried this cleansing balm before an event and instantly knew it was going to be my new go-to. It’s got ceramide, hyaluronic acid, green tea seed oil and rice bran oil so my skin doesn’t just feel clean—it feels hydrated, balanced and smooth. The texture is what sold me: it melts everything down, deep cleans my pores and removes every bit of makeup without drying me out. It just works perfectly for me."
"I’ve jumped from sunscreen to sunscreen and never found one that felt right—until this one. From the start I was curious about it and it actually delivered. It’s a hybrid sunscreen so it doesn’t just protect it also repairs. With centella asiatica, ceramides and hyaluronic acid it helps prevent moisture loss, strengthens my barrier and soothes any irritation. The texture is light, smooth and refreshing without being sticky. This will be my very first Pyunkang Yul purchase—and definitely not my last."
“The office AC makes my skin so dry and itchy, so I always keep a mist handy. I was actually looking for a new one when this dropped, and the timing couldn’t have been better. It has five types of cica, tea tree, shea butter and honeysuckle flower—such a good blend to calm and balance my skin. I sprayed it a few times at my desk and instantly felt less irritated and more comfortable. Now it permanently lives in my office bag. Plus, it has vitamin C which gives me this subtle glow that’s perfect for a midday pick-me-up."
