Beauty shelves may change with the seasons, sbut some staples stay year after year. From fragrances that feel like a signature to haircare that rescues bad hair days, these are the formulas that have earned a permanent spot in our routines.
You can see it around the Tira office. The same few products pop up everywhere —tucked in handbags, lined up on desks and stashed in drawers just in case. We’ve finished them more than once, recommended them to friends and reordered them before the last drop.
Black Honey is the moody-but-soft lip shade that went viral on TikTok, sold out globally and proved that ‘90s beauty is always in. Universally flattering, buildable and impossibly chic, it’s one of those ‘you, but cooler’ shades that’s never not on-trend.
Another viral favourite, you’ll love this one if you prefer a more subtle lip look. With a balmy, conditioning formula, it contains just a slight hint of pigment that is buildable to your preferred level. Its unique black honey shade is famous for flattering every skin tone and is ideal for everyday wear. Pick this one up for the gym, the office, or pair it up with a brown lip liner for dinner dates.
“This is the lipstick I grab without thinking when I want that second-skin feel. The color melts into my natural lip shade, so it looks like my lips with a subtle glossy glow. It keeps them soft too, so I skip balm. I wear it for everything from coffee runs to nights out and it always works. I already bought a backup. I don’t think I’ve ever finished a lipstick this fast.”
“Having dry but acne-prone skin can be rather confusing. I’ve often struggled with finding a moisturiser that offers adequate hydration and keeps my skin feeling soft through the day—without breaking it out. Korean skincare has helped me solve a lot of these concerns. This centella asiatica face cream not only adds a serious dose of moisture, but also soothes inflammation and prevents breakouts. Its water-based texture leaves my skin feeling so dewy and I’ve also noticed a more even skin tone with consistent use."
Centella asiatica (aka cica) is a skincare saviour for a reason. This cream is like a soft, cool cloud for your face, helping to calm irritation, balance moisture and strengthen your skin barrier. It’s rich enough to nourish, but light enough to avoid the dreaded summer stickiness. Massage it in, and your skin instantly feels more zen.
“I’m always curious about Korean formulas and this became a must-have fast. The texture is soothing and sinks in quickly with no grease. It’s what I reach for when my skin needs extra care. Every time I use it my skin looks calmer and feels healthier. I grabbed another tube before I finished the first because I can’t imagine my routine without it.”
“This is the one step I never skip at night. The oil-free texture sinks in instantly and by morning my skin looks plump, smooth and more even. I love that it works while I sleep and helps protect against the pollution my skin faces in the day. I actually panic when it’s running low, so there’s always a backup in my drawer.”
“I’ve tried more lip products than I can count but this one was an instant keeper. It glides on with rich color yet feels light and comfortable. My lips stay soft for hours and the fruit oils make them feel better the longer I wear it. I just restocked because I know I’ll use it down to the last swipe.”
“Sticking to a regular hair wash routine is just not happening for me—with meetings, deadlines and trying to squeeze in workouts, there’s barely any time for self-care,” Anusha from the editorial team says. “My hair gets greasy fast; and that’s where this treatment oil comes in. Ever since I started using it, I haven’t felt the need to wash my hair every other day. It keeps the oil in check, doesn’t weigh my hair down and actually makes it look shiny and healthy. Total game-changer.”
“I’ve lost count of how many times I’ve restocked this. Keeping up with regular washes is hard—between meetings, deadlines and workouts there’s barely time for hair care. My hair gets greasy fast, so I reach for this treatment oil. Since I started using it I don’t feel the need to wash every other day. It controls oil, feels lightweight and leaves my hair shiny and healthy. Total game changer.”
If you've always been a beach person, this scent is for you. Think ylang-ylang, musk, bergamot and coconut milk—notes that will instantly transport you to that first group vacation to Goa (which actually panned out). Each spritz will remind you of the shacks that you spent your afternoons at, the shells you collected as souvenirs and the memories you made with your closest crew.
“I’d seen people rave about Replica for years and when I finally tried Beach Walk I had to have it. If you love beachy scents, this is summer in a bottle. It has a warm mix of musk and coconut milk with soft florals that keep it airy. I’ve already restocked because it works from morning to night. It’s always in my bag.”
“I keep going back to this concealer because it never fails me. The shade match is perfect and the coverage is full but weightless. It blends so seamlessly it’s like my skin but better and it never cakes, no matter how long I wear it. Every time I try something new I end up coming back to this. I just restocked because I refuse to run out.”
If your body lotion isn’t doing more than basic hydration, it might be time for an upgrade. This formula from Minimalist adds skincare actives into the mix, with 5% niacinamide to repair the skin barrier, reduce inflammation and tackle pigmentation caused by sun damage. Shea butter, glycerine and betaine work together to lock in moisture and leave skin feeling soft, smooth and nourished. It’s a solid post-shower option that doesn’t just moisturise but treats too.
“I have very sensitive skin and most body lotions never worked for me, but this one is my holy grail. It helps repair my barrier, calms redness and even fades little sun spots. The shea butter and betaine keep my skin smooth all day. I just restocked because it’s my post-shower must-have and it doesn’t just moisturise—it makes my skin look and feel better over time.”