There’s something about K-beauty that keeps us coming back. Maybe it’s the skin-first formulas, the dewy finishes or the fact that everything is just effortless and consistent. Whether you’re chasing glow, hydration or that barely-there flush, there’s a K-beauty product for it. And with Tira’s Hello Beauty Sale running from 4th to 14th July, now’s the perfect time to finally add them to cart (or restock your ride-or-dies).
To help you decide, we asked around the Tira office and rounded up the Korean skincare and makeup essentials we’re personally picking up this time around. Expect glow-boosting SPFs, cult snail mucin combos, juicy lip tints and cushion foundations that don’t budge. These are the products we use, love and swear by—and yes, they’re all on sale.
What am I adding to my cart during the Hello Beauty Sale? The Tirtir Mask Fit Red Cushion. It gives me a soft-focus, glassy-skin look without any heaviness. It’s got niacinamide for my random flare-ups and a silky formula that somehow stays put for 72 hours (I won’t test that but love the commitment). Plus, SPF 40 means I’m getting some sun protection on the go.
I didn’t get the snail mucin hype… until I tried this duo. One pump of the COSRX Snail 96 Essence and my skin instantly feels quenched—lightweight, fast-absorbing and somehow both calming and brightening overnight. I follow it up with the Snail 92 Cream, a gel-cream hybrid that locks in moisture without any greasiness. It leaves my skin looking noticeably plumper and more even-toned, especially when I’m dealing with dullness or post-breakout redness. Together, they’re the quiet MVPs of my skincare shelf.
Loaded with antioxidants and hyaluronic acid, this sun serum by SKIN1004 is one definitely worth the attention. The non-nano chemical sunscreen contains SPF50+ PA++++ which helps block UV rays and prevent any sort of sun damage. Infused with skin-loving ingredients such as centella asiatica extract and hyaluronic acids, this sunscreen leaves the skin extremely moisturised with a dewy finish that is non-greasy, non-sticky, and has zero white cast.
I reach for this every single morning—it’s that good. The SKIN1004 Sun Serum feels more like a hydrating serum than a typical sunscreen, but with full SPF 50+ PA++++ protection. It sinks in without a white cast, leaves a dewy-but-not-greasy finish, and never pills under makeup. Plus, the Centella and hyaluronic acid duo keeps my skin calm and moisturised, which is a godsend in this humidity. This is definitely coming home with me from Tira’s Hello Beauty Sale—can’t pass up a daily staple like this.
This cleansing oil makes taking off makeup feel like skincare, not a chore. The Beauty of Joseon Ginseng Cleansing Oil just melts everything away—mascara, sunscreen, the works—without any stinging or residue. The soybean oil is super gentle, and the ginseng seed oil gives it a luxe, herbal vibe while helping calm stressed-out skin. It’s become my favourite first cleanse, especially on long days when my face needs a reset.
I have at least five lip products in my bag at all times, but these Rom&nd tints have secured a permanent spot. They’re already in my Hello Beauty Sale haul—I'm obsessed. Almond Rose is the perfect soft, everyday mauve that makes me look put-together in seconds, while Bare Grape is my go-to for that barely-there glossy flush. Both feel weightless, stay put through coffee breaks and give my lips a juicy sheen without any stickiness.
This cream feels like skincare and face yoga in a jar. The Face Shop Pomegranate & Collagen Cream firms, hydrates and gives my skin this subtle bounce that’s hard to explain but easy to see. The texture is rich but not heavy, and it layers well with the rest of my routine. I reach for it when my face needs that extra lift or just looks a little tired.
Dry skin can make fine lines look more pronounced, which is why a hardworking moisturiser is key. This one blends hydrating ingredients with anti-ageing actives for a formula that feels rich but not greasy. Pomegranate extract helps plump and brighten the skin, while marine collagen improves elasticity and firmness over time. It gives your skin that soft, cushiony feel instantly, but with consistent use, it also helps tackle signs of sagging and dullness. A reliable daily pick that holds its own against pricier creams.
I wasn’t expecting a vitamin C ampoule to feel this gentle, but this one surprised me—in the best way. The Sungboon Editor Dark Spot Ampoule is loaded with 85% wild grape vitamin C and brightens like a dream, but never stings or leaves me red. It’s been slowly fading stubborn spots while keeping my skin plump and glowy.
This is my lazy-girl eye palette. The shades in Milk Touch’s Coral Mood Date are perfectly coordinated, so I don’t have to think too hard—just swipe and go. The mattes blend like a dream, the shimmer adds a subtle pop, and it stays put even through a long day. I mostly use my fingers, and it still looks like I put in effort. It’s the one I pack every time I travel and it is the first thing I am adding to my cart to buy during the Hello Beauty Sale.
This is more than just a lip balm—it’s a full-on bedtime ritual. The Laneige Lip Sleeping Mask in Matcha Bubble Tea smells like comfort, melts into my lips instantly and by morning, my lips feel ridiculously soft and smooth. The mix of shea butter, murumuru and vitamin C works overnight magic on dry or chapped lips. I’ve even started using it during the day as well because I love the texture that much. Not to mention, this flavour’s limited edition—so I’m grabbing mine from the Hello Beauty Sale before it sells out.