Tira Loves
9 summer beauty essentials to include in your work tote
Read Now
Milk Touch, the K-beauty brand that’s been quietly dominating beauty shelves across the world, is now available in India. Known for its skin-forward formulations, the brand has earned a cult following for its ability to deliver both instant results and long-term skin benefits—particularly brightening, hydrating and enhancing the skin’s natural glow.
We asked our editors at the Tira HQ, what they’re most excited to add to cart from the collection—here’s what’s worth trying, according to us.
“I’ve tried my fair share of mascaras, but the All Day Long and Curl by Milktouch truly stands out. It lifts and curls my lashes, giving them a natural yet defined look that lasts from morning coffee to late-night plans. What I love most is how lightweight the formula feels—no clumping, no smudging, just clean, fluttery lashes that hold their shape all day.”
“The glow cushion has become my go-to for a fresh, radiant look without the heaviness. It gives just the right amount of glow—dewy but not greasy—and actually lasts all day without settling into fine lines. The micro-filter mesh makes application super smooth; and the buildable coverage means I can go from light and natural to more polished in seconds.”
“I've always been a fan of lip tints and glosses—and the Jelly Fit Tinted Glow Tint is my latest obsession. I love how it provides natural-looking colour while also delivering a burst of long-lasting hydration. I am especially in love with the finish—it leaves this watery, glass-like shine that feels so non-sticky and lightweight. It's a handbag must-have for me at this point.”
“The Helix Relaxing Cream is my go-to after a long day in the sun. My skin tends to get super dry and the sun only makes it worse, but this instantly calms the redness and offers a much-needed hydration boost. It’s lightweight, non-sticky and perfect for summer.”
“First things first, I fell in love with it because of its colour—it’s this gorgeous lavender shade. But it’s not just pretty packaging; this sun cream is a serious multitasker. It gives my skin a glowy finish without feeling sticky or heavy. The best part is that it’s SPF-infused and has a filter effect that instantly brightens the skin. Definitely my new go-to for sunny days.”
“I’ve tried my fair share of mascaras, but the All Day Long and Curl by Milktouch truly stands out. It lifts and curls my lashes, giving them a natural yet defined look that lasts from morning coffee to late-night plans. What I love most is how lightweight the formula feels—no clumping, no smudging, just clean, fluttery lashes that hold their shape all day.”
“The glow cushion has become my go-to for a fresh, radiant look without the heaviness. It gives just the right amount of glow—dewy but not greasy—and actually lasts all day without settling into fine lines. The micro-filter mesh makes application super smooth; and the buildable coverage means I can go from light and natural to more polished in seconds.”
“I've always been a fan of lip tints and glosses—and the Jelly Fit Tinted Glow Tint is my latest obsession. I love how it provides natural-looking colour while also delivering a burst of long-lasting hydration. I am especially in love with the finish—it leaves this watery, glass-like shine that feels so non-sticky and lightweight. It's a handbag must-have for me at this point.”
“The Helix Relaxing Cream is my go-to after a long day in the sun. My skin tends to get super dry and the sun only makes it worse, but this instantly calms the redness and offers a much-needed hydration boost. It’s lightweight, non-sticky and perfect for summer.”
“First things first, I fell in love with it because of its colour—it’s this gorgeous lavender shade. But it’s not just pretty packaging; this sun cream is a serious multitasker. It gives my skin a glowy finish without feeling sticky or heavy. The best part is that it’s SPF-infused and has a filter effect that instantly brightens the skin. Definitely my new go-to for sunny days.”
“I’ve tried my fair share of mascaras, but the All Day Long and Curl by Milktouch truly stands out. It lifts and curls my lashes, giving them a natural yet defined look that lasts from morning coffee to late-night plans. What I love most is how lightweight the formula feels—no clumping, no smudging, just clean, fluttery lashes that hold their shape all day.”
“The glow cushion has become my go-to for a fresh, radiant look without the heaviness. It gives just the right amount of glow—dewy but not greasy—and actually lasts all day without settling into fine lines. The micro-filter mesh makes application super smooth; and the buildable coverage means I can go from light and natural to more polished in seconds.”
“I've always been a fan of lip tints and glosses—and the Jelly Fit Tinted Glow Tint is my latest obsession. I love how it provides natural-looking colour while also delivering a burst of long-lasting hydration. I am especially in love with the finish—it leaves this watery, glass-like shine that feels so non-sticky and lightweight. It's a handbag must-have for me at this point.”
“The Helix Relaxing Cream is my go-to after a long day in the sun. My skin tends to get super dry and the sun only makes it worse, but this instantly calms the redness and offers a much-needed hydration boost. It’s lightweight, non-sticky and perfect for summer.”
“First things first, I fell in love with it because of its colour—it’s this gorgeous lavender shade. But it’s not just pretty packaging; this sun cream is a serious multitasker. It gives my skin a glowy finish without feeling sticky or heavy. The best part is that it’s SPF-infused and has a filter effect that instantly brightens the skin. Definitely my new go-to for sunny days.”
