What’s Been Up
Team Tira's been obsessed with this new lip balm—here's why
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When flipping through the pages of viral beauty looks, one thing becomes strikingly clear to our beauty-obsessed minds: the subtlety. From barely-there bases that dominate runways and red carpets to textured tresses and face-framing tendrils, the understated elegance is palpable. And when these elements are paired with balmy lips and pearlescent nails, the result is a look that's as cutesy as it is mindful. Does that ring a bell? The ‘demure’ trend that has taken social media by storm, captivating audiences with its elegant, understated vibe.
This aesthetic celebrates a quiet kind of beauty—subtle, refined and chic. The subtle micro-trends herald an era of elegant minimalism. Meet goddess-core, a delicate and demure vibe that is you—but better. It's about enhancing, not altering—highlighting your features in a way that feels luxurious, yet undeniably personal.
A true icon in the beauty world, now made mini. Laura Mercier’s Tinted Moisturiser is loved for its ability to perfect without ever masking, leaving skin looking like itself, only smoother and more luminous. With a formula that nourishes as it goes, this travel-friendly version is perfect for touch-ups on the move. Keep it in your festive clutch for a second-skin finish that lasts from morning pujas to late-night celebrations.
If you like your brows to stay exactly where you left them, this is the one. The Benefit Brow Setter has a clear, flexible hold that keeps every hair in place without making them stiff. It gives that groomed look—the kind that instantly makes your face look more put-together. Ideal for no-makeup days or bold brow moments.
