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The conversation around beauty is shifting—and so is the way we experience it. At Tira, that shift feels tangible with the arrival of Ahaan Panday as our newest brand ambassador, joining Kareena Kapoor Khan and Suhana Khan. His entry into the Tira universe reflects a larger cultural change already underway—one where beauty is inclusive and instinctive.
That idea sits at the heart of our newest campaign, ‘YOU. MORE THAN ANYTHING.’ which signals a decisive shift in how beauty is being represented today. Rather than viewing beauty through the lens of strict norms, Tira’s campaign positions it as a lived, everyday experience—shaped by moods, micro-moments and multiple versions of self. Rooted in the brand’s philosophy, ‘For Every You’, the campaign underscores the platform’s commitment to building a beauty ecosystem that removes intimidation, simplifies discovery and enables consumers to engage with beauty on their own terms.
“At Tira, we’ve always believed that beauty is inherently personal. It evolves with who you are and how you choose to express yourself,” shares Bhakti Modi, CEO and Co-founder of Tira. “‘YOU. MORE THAN ANYTHING.’ reflects that belief. Bringing Ahaan Panday into the Tira family is a natural extension of our philosophy. His presence reflects the way beauty is evolving today.”
For Ahaan, the association feels just as intuitive. “Being part of Tira’s campaign feels like me. I love that the campaign looks at beauty as something personal—not something you have to fit into, but something that moves with you. For me, grooming and skincare are about feeling confident and comfortable.”
That idea sits at the heart of our newest campaign, ‘YOU. MORE THAN ANYTHING.’ which signals a decisive shift in how beauty is being represented today. Rather than viewing beauty through the lens of strict norms, Tira’s campaign positions it as a lived, everyday experience—shaped by moods, micro-moments and multiple versions of self. Rooted in the brand’s philosophy, ‘For Every You’, the campaign underscores the platform’s commitment to building a beauty ecosystem that removes intimidation, simplifies discovery and enables consumers to engage with beauty on their own terms.
“At Tira, we’ve always believed that beauty is inherently personal. It evolves with who you are and how you choose to express yourself,” shares Bhakti Modi, CEO and Co-founder of Tira. “‘YOU. MORE THAN ANYTHING.’ reflects that belief. Bringing Ahaan Panday into the Tira family is a natural extension of our philosophy. His presence reflects the way beauty is evolving today.”
For Ahaan, the association feels just as intuitive. “Being part of Tira’s campaign feels like me. I love that the campaign looks at beauty as something personal—not something you have to fit into, but something that moves with you. For me, grooming and skincare are about feeling confident and comfortable.”
That idea sits at the heart of our newest campaign, ‘YOU. MORE THAN ANYTHING.’ which signals a decisive shift in how beauty is being represented today. Rather than viewing beauty through the lens of strict norms, Tira’s campaign positions it as a lived, everyday experience—shaped by moods, micro-moments and multiple versions of self. Rooted in the brand’s philosophy, ‘For Every You’, the campaign underscores the platform’s commitment to building a beauty ecosystem that removes intimidation, simplifies discovery and enables consumers to engage with beauty on their own terms.
“At Tira, we’ve always believed that beauty is inherently personal. It evolves with who you are and how you choose to express yourself,” shares Bhakti Modi, CEO and Co-founder of Tira. “‘YOU. MORE THAN ANYTHING.’ reflects that belief. Bringing Ahaan Panday into the Tira family is a natural extension of our philosophy. His presence reflects the way beauty is evolving today.”
For Ahaan, the association feels just as intuitive. “Being part of Tira’s campaign feels like me. I love that the campaign looks at beauty as something personal—not something you have to fit into, but something that moves with you. For me, grooming and skincare are about feeling confident and comfortable.”
