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Insta made me buy it: 9 lip essentials that went viral—and into my cart

By
Roma Salian
3
min read
Makeup
Insta made me buy it: 9 lip essentials that went viral—and into my cart
Tira Loves
Makeup

Insta made me buy it: 9 lip essentials that went viral—and into my cart

By
Roma Salian
By
Roma Salian
Tira Loves
Makeup
3
Min read
Lipsticks, glosses, treatments and more—here’s what I spotted online and now regularly use
Insta made me buy it: 9 lip essentials that went viral—and into my cart

There’s one thing that I never leave the house without—a great lipstick. It’s my daily non-negotiable and, as a beauty writer, I get the ridiculously fun job of trying out all the trending ones you keep seeing on Instagram. Yes, it’s “work”, but some of these ended up living in my bag because they were just that good.

If you’re on the hunt for your signature shade or just want to know which trending lipstick is actually worth it, I’ve got you.

KIKO Milano New Unlimited Stylo Lipstick - 03 Rosy Nude (1.5 g)
1138388
KIKO Milano
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Maybelline New York Superstay Vinyl Ink Liquid Lipstick - Peachy (4.2ml)
1086915
Maybelline New York
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M.A.C MACximal Matte Mini Lipstick - Velvet Teddy (1.8 g)
1140735
M.A.C
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Sheglam Glam 101 Lipstick & Liner Duo - Soft Chai (1.05 g)
1158428
Sheglam
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Huda Beauty Faux Filler Extra Shine Lip Gloss - Icy Nude She Glitzy (3.9 ml)
1156421
Huda Beauty
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ETUDE HOUSE Fixing Tint Lipstick #07 - Cranberry Plum (4 g)
1087322
ETUDE HOUSE
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Yves Saint Laurent The Inks Blur - 236 Ruby Attraction (5.5 ml)
1173903
Yves Saint Laurent
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Ahead, I round up seven lip makeup products Instagram made me buy.

1138388
KIKO Milano
.

KIKO Milano New Unlimited Stylo Lipstick - 03 Rosy Nude (1.5 g)

Insta made me buy it: 9 lip essentials that went viral—and into my cart

This Kiko Milano lipstick was one of my first Insta-famous buys—and honestly, I haven’t looked back since. It’s the kind that lives in your bag and just gets you. On no-makeup makeup days, I swipe on this rosy nude and boom: “your lips but better” in two seconds, flat. The formula? Creamy matte, super lightweight and somehow lasts through snacks and sips. No transfer, no drying, no midday flaking. Just one of those lipsticks you keep reaching for because it works. If you’re building your everyday lipstick bag, this is the one to add ASAP.

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1086915
Maybelline New York
.

Maybelline New York Superstay Vinyl Ink Liquid Lipstick - Peachy (4.2ml)

Insta made me buy it: 9 lip essentials that went viral—and into my cart

I wasn’t expecting this one to do all that it does. So consider me shook. It’s long-lasting, totally transfer-proof and still manages to stay glossy all day. Coffee, lunch, impromptu photo ops—it stays on. And yes, everyone on my Instagram has asked me what I’m wearing. Spoiler: it's the shade Peachy—not too loud, not too soft, just right. And while most stay-all-day formulas leave your lips feeling dry, this one’s loaded with aloe vera and vitamin E, so it keeps the lips smooth and hydrated. With one swipe, you get full pigment with high shine. Besides, it doesn’t budge. If you’re building your makeup kit or just want that one Instagram lipstick that shows up and stays put, this one’s a no-brainer. The best part? You can buy the lipstick online in a bunch of shades.

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1140735
M.A.C
.

M.A.C MACximal Matte Mini Lipstick - Velvet Teddy (1.8 g)

MAC’s Velvet Teddy can be worn to a weekend brunch, a dinner reservation, a picnic, an art museum—you name it. Infused with shea butter, cocoa butter and coconut oil, the silky-matte formulation keeps your lips nourished. Besides, it’s long-lasting, doesn’t feel heavy and glides on smoothly.
7 beauty minis to pack for a hand luggage-only vacation
Insta made me buy it: 9 lip essentials that went viral—and into my cart

If you’re a beauty girlie, then owning a M.A.C lipstick is kind of a must. When they dropped the new Macximal Matte range, I went straight for Velvet Teddy—because, hello, cult-favourite status. This shade has been everyone’s go-to for ever and now it’s back with an upgraded matte formula that’s actually...comfy? Here’s the deal: it’s creamy, lightweight and wears well—zero feathering, flaking or cracking. It gives you a full-coverage and a silky matte finish in just one swipe. It’s also packed with skin-loving ingredients like coconut oil, organic cocoa and shea butter, so your lips stay soft and moisturised all day. If you’re looking for the perfect everyday lipstick in India that does it all, this is the one.

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1158428
Sheglam
.

Sheglam Glam 101 Lipstick & Liner Duo - Soft Chai (1.05 g)

Insta made me buy it: 9 lip essentials that went viral—and into my cart

This one’s been all over my FYP—and for good reason. I picked it up for quick, on-the-go touchups and honestly? It’s genius. One end has a super smooth lip liner (hello, fuller-looking lips) and the other side is a highly pigmented matte lipstick that glides on creamy and stays put. I went for the shade Soft Chai—it hits just right on Indian skin tones. It’s the kind of warm neutral that just gets me. No wonder it’s one of the most popular lipsticks right now.

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1156421
Huda Beauty
.

Huda Beauty Faux Filler Extra Shine Lip Gloss - Icy Nude She Glitzy (3.9 ml)

Insta made me buy it: 9 lip essentials that went viral—and into my cart

I’m a lipstick girl through and through but, every now and then, a gloss comes along that makes me rethink everything. Enter: this Icy Nude Lip Gloss. The kind you wear solo for a glazed look or layer over your go-to lipstick when you want a little extra something. It’s got that instant plumping effect (yes, there's a tiny tingle—don’t panic, that’s the formula working) and gives your lips a lifted, fuller look while smoothing out fine lip lines. The shine? Unreal. Think micro-pigments that catch the light in all the right ways. And because it’s a gloss, hydration is a given. With vitamin E, castor oil and coconut oil, it actually repairs dry lips while you wear it. So yeah, it’s basically skincare disguised as makeup. A high-shine, high-reward situation.

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1087322
ETUDE HOUSE
.

ETUDE HOUSE Fixing Tint Lipstick #07 - Cranberry Plum (4 g)

Insta made me buy it: 9 lip essentials that went viral—and into my cart

You will 100 percent catch me swiping this on during my morning commute. It’s the kind of lip tint that just gets it: transfer-proof, actually pigmented and dries down to the kind of soft matte that looks like your lips. I like layering it over a deep lip liner for some contrast. Super lightweight, zero stickiness and it stays. Honestly, I’ve lost count of how many tubes I’ve gone through.

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1173903
Yves Saint Laurent
.

Yves Saint Laurent The Inks Blur - 236 Ruby Attraction (5.5 ml)

Insta made me buy it: 9 lip essentials that went viral—and into my cart

This new YSL launch is what everyone in my beauty group chat was raving about. So obviously, I had to try it. Think: the velvety blur you always see on Korean influencers, but with actual colour payoff. Like, real pigment. It has a soft-focus finish. Bonus? It’s packed with 70 percent lip-care ingredients, so you get that hit of moisture without sacrificing the look.

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About
KIKO Milano New Unlimited Stylo Lipstick - 03 Rosy Nude (1.5 g)
KIKO Milano
1138388
Know More
Maybelline New York Superstay Vinyl Ink Liquid Lipstick - Peachy (4.2ml)
Maybelline New York
1086915
Know More
M.A.C MACximal Matte Mini Lipstick - Velvet Teddy (1.8 g)
M.A.C
1140735
Know More
Sheglam Glam 101 Lipstick & Liner Duo - Soft Chai (1.05 g)
Sheglam
1158428
Know More
Huda Beauty Faux Filler Extra Shine Lip Gloss - Icy Nude She Glitzy (3.9 ml)
Huda Beauty
1156421
Know More
ETUDE HOUSE Fixing Tint Lipstick #07 - Cranberry Plum (4 g)
ETUDE HOUSE
1087322
Know More
Yves Saint Laurent The Inks Blur - 236 Ruby Attraction (5.5 ml)
Yves Saint Laurent
1173903
Know More