The makeup world is constantly evolving. There was a time when a full face glam, thick brows, and an overdrawn pout served—and how. While those looks continue to emerge once in a while, the current years have seen an inclination towards a more minimalistic approach and these days, we’re channeling our soft girl era. Soft girl makeup keeps things on the down low—the feminine makeup look is fresh and dewy, with a touch of colour. ‘Softness’ being key, this makeup trend involves playing up one's natural features, rather than packing on layers of product and colour.
Thankfully, this soft girl makeup is rather easy to nail, if you have the right products in your makeup kit handy. Here’s how you can recreate the trending feminine makeup look and channel your soft girl easily.
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Step 1: Start by prepping your skin
A key element to achieving and nailing this look is to prep and set your base right. This means focusing on skincare (moisturise, moisturise, moisture), before you start with any makeup application. Opt for a hydrating primer that will smoothen and soften the skin, giving it that natural, dewy glow under your foundation or concealer. Remember, this look requires freshness, so we’d recommend avoiding a mattifying primer, as it may take away from the natural glow soft girl makeup sets out to achieve.
Tira Recommends:
Bobbi Brown Vitamin Enriched Face Base
Step 2: Opt for a lightweight base
While you can go all out with your foundation, the soft girl makeup look is all about making skin look like skin. That is why, we recommend sticking to a lightweight formula that helps even out the skin tone, without looking too heavy on the skin. Typically, a skin tint works wonders to achieve this feminine makeup look—it leaves the skin hydrated with a smooth and soft finish that looks healthy and natural. If you want to stick to your regular foundation, make sure that it’s a dewy finish and avoid layering it too much. The goal? Getting a sheer coverage that enhances your skin.
Tira Recommends:
Smashbox Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 25
Step 3: Conceal any blemishes
Pull out your best concealer and hide away any blemishes or dark circles. Since the soft girl makeup look requires brighter and wider eyes, we recommend going for an illuminating concealer under your eye area—this’ll not only conceal the dark circles, but will also brighten the area, adding to that feminine vibe your look calls for. If you’ve got a few dark spots and blemishes around, feel free to touch up those areas and blend away.
Tira Recommends:
Maybelline New York Instant Age Rewind Eraser Multi Use Concealer
Step 4: Dust on a pink blush
Blush is the heart of the soft girl makeup look. Think rosy pink cheeks that bring a pop of colour to your face. We recommend applying a small amount of a cheek tint, blending it upwards, and then topping it off with a gentle sweep of a powder blush in a soft pink hue. Applying the blush upwards will create a lifted effect. If you have any leftover product on your brush or fingers, feel free to tap it onto your eyelids. The idea is to have fun with the look…so why not?
Tira Recommends:
IDUN Minerals Cheek Blush Powder - Hallon
Step 5: Top it off With highlighter
Give your look that softness, by applying a hint of highlighter to the high points of your face. Other than your cheekbones, appy the highlighter on your brow bones, inner corners of your eyes, cupid’s bow, and tip of the nose too. When the light hits your face, the highlight needs to look natural—therefore we recommend opting for a liquid highlighter that blends seamlessly and doesn’t leave you with chunks of glitter instead.
Tira Recommends:
MyGlamm Manish Malhotra Face & Body Highlighter - Blaze
Step 6: Apply some mascara
The doe-eyed soft girl makeup look won’t be complete without a swoosh of mascara. Look for one that will fan out your lashes, making them appear long and curled. A little mascara goes a long way with this look, so one coat is enough to add to that feminine vibe.
Tira Recommends:
Benefit Cosmetics Fan Fest Fanning Volumizing Mascara - Black
Step 7: Fluff your brows
Keep your brows natural and fluffed. If you’re using a brow pencil, we recommend only filling in the sparse patches and lightly defining the arch. Your eyebrows need to appear defined yet natural.
Tira Recommends:
Anastasia Beverly Hills Brow Definer - Dark Brown
Step 8: Go for a nude-pink pout
Finish off your look with nude pink lip product of your choice. Play around with different hues of the same family, as well as different textures. You can either opt for a matte lipstick or high-shine gloss or even lip oil that leaves you with a nude pink stain.
Tira Recommends:
L'Oréal Paris Infallible Ultra Matte Liquid Lipstick, Les Macarons, 824 Guava Gush
Estee Lauder Sabyasachi Limited Edition Lipstick Collection - Pomelo Rose
Cover Image: Instagram/@stacygomes
