This International Women’s Day, we’re championing incredible women-owned brands in the beauty and wellness industry. The visionary ladies behind these labels lead the charge in empowering and creating opportunity: for themselves, and for thousands of women along with them. As they reshape standards with their creativity and passion, you may take pride in knowing that when you buy from them, you’re contributing to fair employment for women, fostering inclusivity and breaking barriers. From the minds of female innovators, you get clean foundation that blends with your skin tone perfectly and lip gloss at prices that won’t break the bank.
Whether you’re in the market for beautifying facial elixirs or want to bag the brightest dopamine makeup, here’s what to consider.
Ras Luxury Skincare
Founded in 2017 by three women—Shubhika Jain, Suramya Jain and Sangeeta Jain—Ras took luxury skincare and made it thoughtful. Their formulations are effective and full of barrier-building ingredients. Besides, you will want to drench yourself in their oils, creams and serums. In short, they’re welcome additions to any beauty kit. Choosing from their impressive array of products might be the only challenge.
Tira recommends:
Ras Luxury Oils Olive Squalane Pure Plant Beauty Oil
Ras Luxury Oils Moringa Pure Plant Oil
Suva Beauty
Suva Beauty celebrates everyone and the beauty that comes with diversity. We’re here for the pluck of their founder and CEO, Shaina Azad. “Whenever I develop a new product, I formulate it on its ability to perform,” she says. “If it doesn’t meet my standards as a traditional artist, then the formula doesn’t move on to the next stage of development.”
Tira recommends:
SUVA Beauty Hydra FX Eyeliner - Doodle Dreams
SUVA Beauty Pressed Pigment Face Palette - Toppers
Forest Essentials
Mira Kulkarni is the visionary behind Forest Essentials, the Ayurvedic skincare brand that is synonymous with our ancient beauty rituals and traditions. With a focus on pure, natural ingredients and time-tested formulations, they have created a range of skincare and wellness products that promote holistic well-being.
Tira recommends:
Forest Essentials Iced Pomegranate & Kerala Lime Body Mist
Forest Essentials Parijat Ultra-Rich Body Milk
Forest Essentials Som Rasa Silk Skin Tint Foundation
Simply Nam
Built to celebrate the beauty of the modern Indian woman, celebrity makeup artist Namrata Soni’s brainchild, Simply Nam has become a staple in many makeup kits. Her philosophy? Her belief in the power of beauty to empower and inspire. Resting squarely on Soni’s high standards, the brand’s range of products includes everything from playfully-rich lipsticks and blushes to great quality, high-end beauty tools.
Tira recommends:
Simply Nam Comfort Wear Matte Lipstick - Dolly
Simply Nam Blush Brush
Inde Wild
Led by Diipa Büller-Khosla, Inde Wild holds special significance as it embodies the spirit of female entrepreneurship. Through her company, Büller-Khosla has created a platform that not only brings out the beauty of Indian culture, but also uplifts local communities and supports women artisans. With each purchase of the brand's products, consumers invest in high-quality products while also contributing to the advancement of women's rights and environmental conservation efforts.
Tira recommends:
Inde Wild Moonlight Scalp Serum
Inde Wild Dewy Lip Treatment
Fae Beauty
Karishma Kewalramani, the visionary behind Fae Beauty, is on a mission to redefine beauty standards for the modern Indian consumer. Recognising the need for authenticity in the beauty industry, she set out to create a makeup brand that resonates with real people. Kewalramani believes in normalising real skin and real bodies, fostering a positive relationship with beauty that uplifts rather than undermines.
Tira recommends:
FAE BEAUTY SPF Juice - Zero White Cast Sunscreen with SPF 50
FAE BEAUTY Glaws Gloss - Soaring
Asa Beauty
Asa was founded by a mother and daughter-in-law duo, which, to us is a refreshing pairing. It’s not so often that we encounter such a founder collaboration—and here is one that has created a first-of-its-kind, clean-meets-luxe beauty label. Their product arsenal is concise—yet each item is thoughtfully created and offers multiple benefits. The foundations are flawless and provide full coverage, while the lip tints and blushes come with formulas that last for hours.
Tira recommends:
asa Face Stick Foundation with SPF 15
asa Creme Lipstick - Fiery Fig
Kiro
The great think about a female brand founder? She’s thinking about everything you want in a beauty product. Just ask Vasundhara Patni, who sought out to create a beauty brand that had skincare-infused makeup, so your makeup can multitask just as well as you can.
