What’s Been Up
The 4 things I do to my skin every year before July hits
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At the Tira HQ, we talk about skincare constantly—in the lift on the way to the office, in the lunchroom while the food heats, halfway through a conversation that started about something else entirely. A new product gets a reaction. A routine update gets passed around. Someone has dry patches and three people have a recommendation before they’ve even sat back down.
So when the Hello Beauty Sale drops, we don’t scramble. We already know exactly what’s going in the cart. These are the products we keep recommending to each other, the ones that have made a real difference to our skin. We asked the team to tell us why each one has earned its place.
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Retinol is still one of the most talked-about skincare ingredients and this booster is getting noticed for its firming, texture-smoothing focus. Celimax’s Vita-A Retinol Shot Tightening Booster is designed to layer easily into your routine, helping skin look more refined and feel a little more resilient over time. With consistent use, it can help soften the look of early fine lines and improve overall texture. If you’re new to stronger actives, it’s best to start slow and build up, but it’s a solid pick for anyone ready to take their skincare up a notch.
“I’ve been wanting to try retinal for a while but kept putting it off because most formulas are too harsh to jump into. But the 0.1% retinal in this Celimax formulation is liposomised, which means it’s stabilised and absorbs more effectively without causing the irritation you’d normally expect from a retinoid this potent. It also promises firming, pore-tightening and brightening all in one step at night. There’s a slight tingle when it goes on which just means it’s working. This sale is my excuse to finally commit to it properly.”
For those looking to step up their routine, this formula features retinal—a more advanced form of vitamin A that works efficiently to support skin renewal. Designed as a targeted booster, it can be applied to areas where fine lines are more visible rather than across the entire face. The addition of niacinamide and peptides helps maintain skin balance and support firmness. As with all vitamin A products, follow with SPF during the day for best results.
“Retinal is basically retinol's calmer sibling and I think that’s why my skin took to it so well. I was expecting a big adjustment period but there was none of that. After about two months my skin just looks tighter and more awake. I use it two or three nights a week and it’s become something I genuinely look forward to.”
— Mitali Shah, Editorial
“Reapplying sunscreen is the step most people skip and I get it because it’s such a hassle. This stick just makes it a non-issue. You swipe it on, it doesn’t disturb your makeup and there’s no white cast. The macadamia butter keeps it from feeling dry or powdery. I take it everywhere and I’ve bought it for my mum too.”
— Varalika S, Design
This cream feels like skincare and face yoga in a jar. The Face Shop Pomegranate & Collagen Cream firms, hydrates and gives my skin this subtle bounce that’s hard to explain but easy to see. The texture is rich but not heavy, and it layers well with the rest of my routine. I reach for it when my face needs that extra lift or just looks a little tired.
Dry skin can make fine lines look more pronounced, which is why a hardworking moisturiser is key. This one blends hydrating ingredients with anti-ageing actives for a formula that feels rich but not greasy. Pomegranate extract helps plump and brighten the skin, while marine collagen improves elasticity and firmness over time. It gives your skin that soft, cushiony feel instantly, but with consistent use, it also helps tackle signs of sagging and dullness. A reliable daily pick that holds its own against pricier creams.
“This works for morning and night so one product sorts two steps for me. It has collagen and pomegranate, and I noticed my skin feeling bouncier faster than I expected. It’s not heavy either, so it sits well under sunscreen in the morning. I’ve just been really happy with my skin since I started using it.”
— Nidu Divakaran, Influencer Marketing
“My skin gets red really easily and I’ve tried a lot of creams that promise to calm it down but don’t. This one actually does. The 345 refers to three key calming ingredients and after about a week the redness around my nose was genuinely less. It feels rich but it absorbs properly. My skin just feels more settled.”
— Pragati Namdev, Studio
The one product that has earned its viral status entirely on merit, is this one. The 2% BHA Liquid Exfoliant has been recommended by dermatologists, makeup artists and skincare editors consistently for years—not just because it’s exciting to look at, but because it works hard. Salicylic acid at 2% gets into the pores, clears out the congestion sitting inside them and smooths the skin’s surface in a way that physical exfoliants simply cannot replicate. Be it blackheads, enlarged pores or rough texture, this will help you tackle it all. Cleanse your face, apply the exfoliant with a cotton pad, skip the rinse and let it do its job.
“I've recommended this to every person who has ever asked me about skincare. The BHA gets into your pores like a face wash just can’t, and the results are pretty visible. My skin texture is so much smoother than it was a year ago and I credit a lot of that to this. If you’ve been thinking about it for a while, the sale is your sign.”
— Disha Jariwala, Social Media
A sunscreen made with acne-prone skin in mind. The aqua-fresh texture is light, absorbs cleanly and leaves no greasiness or white cast behind. Rice extract and Vitamin B5 work to support the skin barrier while the formula delivers broad spectrum SPF 50+ protection. Running out of sunscreen really isn't an option — and with Beauty of Joseon at a flat 30% off plus a gift on orders above ₹1699, stocking up makes more sense than usual.
“I have oily acne-prone skin, and sunscreen was always the step I dreaded because everything broke me out. But this one is watery and light, and my skin doesn’t react to it at all. The rice and B5 also help with fading marks which I didn’t expect. I’ve gone through so many tubes and I’m not switching.”
— Megha Sharma, Editorial
Laneige’s expertise in lip care shines through in this tinted serum that feels more like a treatment than makeup. The lightweight, serum-like texture absorbs quickly, flooding the lips with hydration while smoothing and softening their appearance. Peach Glaze leaves behind a soft, luminous tint that enhances the natural lip colour without masking it. Designed to improve the look of dryness and fine lines, it delivers a glossy K-beauty finish while keeping lips nourished, plump-looking and comfortable throughout the day.
“I keep this in my pocket everywhere I go. Peach Glaze gives me a real flush of colour, not just shine, and it works whether I’m wearing makeup or not. It’s a serum so my lips have genuinely gotten softer since I started using it. I go through it quickly because I put it on constantly. It’s completely worth it.”
— Nidhi Nagvekar, Design
