Remember when brows took over our IG feeds in 2016? And not just any brows; these brows were brushed, lined and filled to the T, their near-perfect arch highlighted even more with a dab of concealer on the brow bone. In short, those brows really were on fleek.
Everyone, from your favourite influencer to your beauty-obsessed best friend, was sporting these well-groomed, perfectly defined brows. While we’re happy to forego the pressure of always sporting thick, well-defined arches, it’s difficult to undermine the importance of a groomed set of brows. Symmetrical, filled-in brows can add dimension to your face by framing it and instantly elevate your look, making your face look sharper and neater.
Luckily, you don’t have to be genetically blessed with thick eyebrows to achieve a well-defined brow look. A plethora of makeup products and tools can help you achieve fuller, defined arches in minutes. Case in point, the range of brow pomades, pencils, gels and pens from Benefit Cosmetics that can help you define, fill in and fluff out your brows, all in just a few swipes.
The products that work for you depend on the natural state of your brows and the look you’re trying to achieve. So, whether you’re trying to sport neat, natural-looking brows for work or amp up the drama for a night out, there’s a perfect brow product in their ammo that serves every purpose. Below, we break down each of Benefit Cosmetics’ brow bestsellers for you.
1. Benefit Cosmetics Precisely My Brow Pencil - 06 Cool Soft Black
Let’s start with the most basic of the lot, the humble pencil. This works best as your everyday brow product ideal for filling out sparse areas. For best results, start in the fullest-looking part of your brow (usually the middle for most people) and continue drawing light, feathered strokes, filling out any gaps that you may notice. The waterproof formula stays intact for up to 12 hours, and the ultra-fine tip delivers precise strokes, mimicking the natural look of eyebrow hair.
2. Benefit Cosmetics Gimme Brow+ Volumizing Pencil - 05 Warm Black Brown
Still struggling with sparse brows? Reach out for this volumising formula from Benefit. It works just like the good old pencil, except it's enriched with a blend of powders and fibres that attach to your eyebrow hair to deliver added volume and dimension. Its angled tip allows you to create perfect raised arches, and the spoolie at the end makes for a handy blending tool.
Pro tip:
For the trending feathered brow effect, use the spoolie brush to brush your eyebrow hairs upwards before going in with the pencil.
3. Benefit Cosmetics Brow Microfilling Pen - 3.5 Medium Brown
Want that microblade effect minus all the effort? Pick this micro-filling pen to add maximum definition and create the illusion of fuller brows. The three-pronged micro-fine tip allows you to draw ultra-precise strokes that mimic the look of natural eyebrow hairs. This one’s an intensely-pigmented, waterproof formula that won’t budge for 24 hours, perfect for a day at the beach.
Pro tip:
Apply on clean, dry brows, flicking the hair up in short, gentle strokes while following the natural shape of your brows.
4. Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel Mini
Love a full, natural-looking brow? An eyebrow gel is your best bet. This tinted version is supercharged with tiny microfibres that attach to your natural eyebrow hairs, lending natural-looking volume and dimension to your brows. It comes with a tiny, tapered brush for mess-free, precise application. Moreover, the gel can help shape your eyebrows and keep them in place for up to 12 hours of comfortable, smudge-proof wear.
5. Benefit Cosmetics Brow Powmade - 04 Warm Deep Brown
If you’re looking to serve 2016 realness with bold, dramatic brows, pick a pomade. This creamy iteration glides smoothly for an intense colour payoff lasting up to 36 hours. To use a pomade, dip a stiff, short, angled brush into the product and apply it to your brows in gentle, short motions to replicate the look of natural hairs. Focus on sparse areas and sculpt your brows into your desired shape. Fill along the natural shape of your brows and blend the edges with a spoolie for a softer look.
Pro tip:
This brow product has a built-in brush wiper to ensure you use just the right quantity of pomade for a precise, mess-free application.
