If a subtle base is your thing, consider this skin tint your new go-to. True to its name, the coverage feels like second skin—minimalism isn’t about doing less for the sake of it; it’s about doing less but doing it well. And this formula gets that memo. It combines makeup and skincare. Think hydration that keeps your skin comfortable through long days, plus it protects you from UVA and UVB rays so you’re covered even when plans take you outdoors. The tint itself softly blurs, smooths and evens things out, leaving behind a fresh, dewy glow that looks effortless and intentional. It’s perfect for those who are busy and prefer streamlined routines and smart formulas. If you believe in a less is more mindset, this skin tint fits right in.

Low effort and high impact, this is a tool almost every minimalist would swear by. The two-tiered teeth technology works gently through the knots, detangling smoothly while minimising breakage. The action is seamless, whether you’re fixing your hair on the go or working through tangles post-wash. You can even take it into the shower—the anti-slip handle gives you a comfortable grip, so detangling wet hair feels easy. Consider this your everyday essential: practical, efficient and thoughtfully designed.

This lip balm is low-effort and skin-first—the product that earns a permanent spot in your bag. Infused with watermelon and hyaluronic acid, it deeply hydrates while keeping lips soft, smooth and comfortably supple. The tint delivers a subtle rosy flush that looks fresh, never overdone, while the balm works to shield lips from the UV rays. The texture is non-sticky, ultra-lightweight and doesn’t sit heavy on the lips, so you can reapply without thinking twice. This is proof that you don’t need a complicated routine to keep things interesting—just smart formulas that do exactly what they promise.

If you like to skip the whole eyeshadow-and-brush situation but still want your lids to look polished, this one’s for you. The creamy, weightless formula of the shadow stick glides on smoothly and delivers rich, high-impact colour in just one swipe. It blends easily with your fingers and sets without feeling dry or heavy. The shimmer is subtle, giving your eyes a soft glow that works for both everyday plans and last-minute evenings out. Besides, it comes with skincare perks. Infused with vitamin C and mango seed oil, it helps nourish and hydrate the delicate eye area while you wear it. It’s waterproof, sweat-resistant and built to last, so touchups aren’t part of the plan.

This is the concealer for days when you want your base to stay minimal, while also concealing spots. The texture is creamy, the coverage is full and somehow it still feels lightweight on the skin. Oil-free and easy to blend, it slips on effortlessly to soften the look of blemishes, dark circles and redness. It does the makeup part well, but it doesn’t stop there. The formula is infused with chamomile to calm, retinol to smoothen texture and niacinamide to even out your skin tone over time. So while you’re concealing, you’re also treating your skin. The best part? It’s a multitasker. Use it to spot-conceal, brighten under-eyes, colour-correct redness or subtly highlight the high points of your face.

This oil takes the idea of a traditional champi and gives it a modern spin. It blends herbs like amla, neem and brahmi with lightweight oils, so you get all the nourishment without feeling greasy. It’s designed for scalp health and hair strength, but it’s also just a really nice ritual to add to your week. Massage it in before bed, wash it out the next day and your hair feels softer, shinier and a little more cared for.

“After long shoot days, especially, I have a little post-work ritual where I get a proper head champi from my mom. It’s honestly the best stress relief,” says Pragati Namdev from the studio team. “The Inde Wild Champi Hair Oil has become more than just a haircare product for me. I love that it’s infused with herbs and botanicals like brahmi, amla and neem. It helps with blood circulation, soothes my scalp and my hair feels noticeably healthier over time. With oils like castor, sesame, coconut, almond, argan and vitamin E, it feels like a truly nourishing find.”

This one’s for nights when you’re not in the mood to experiment and just want your haircare routine to feel familiar and effective. This herbal hair oil is infused with brahmi, amla and neem, ingredients known to boost blood circulation, soothe scalp irritation and support healthy hair growth. It’s a multitasker, helping you tick off multiple hair goals with one simple step. The formula also features castor oil blended with five potent carrier oils that deeply nourish the scalp and strands, leaving your hair feeling stronger and softer over time. Massage it into your scalp for 10 to 15 minutes to unwind after a long day. Leave it on overnight for a deeper treatment or rinse it out after 30 minutes with a mild shampoo.

This is one of those beauty finds that lets you experiment with great ingredients, without adding any extra steps. When you want to keep things simple but still effective, this cleanser does it all in one go. It’s pH-balanced, so it removes makeup, daily grime and excess sebum without disturbing your skin’s natural barrier. Quinoa helps support collagen, while centella asiatica and calendula step in to calm stressed, reactive skin. Green tea and a soothing herbal complex help speed up recovery from post-breakout scares and sun exposure. What you’ll notice immediately is how your skin feels after rinsing: soft, comfortable and already moisturised. It’s the cleanser you genuinely look forward to using.