2025 was a year filled with buzzy launches, beauty trends making a comeback and a steady stream of new obsessions finding their way into our routines. With so much to try, we took a closer look inside Team Tira’s beauty bags to see what truly stood out and stayed in rotation. From plumping glosses and viral champi oils to classic do-it-all multistylers, these are the 10 favourites that earned repeat use, genuine love and lasting shelf space.
Each pick proved it was more than a moment, delivering results we kept coming back for. Think of this as a greatest-hits edit of the year, thoughtfully curated and ready to carry with you into the new one.
Once you’ve tried Snail Mucin, this is a great follow-up. It’s a watery serum packed with peptides (six of them), plus niacinamide and adenosine to help brighten, smooth, and support elasticity. It sinks in fast and layers easily under other products—think of it as a skin prep step that quietly makes everything else work a little better.
Not your average serum, not quite a toner—this one sits somewhere beautifully in between. Lightweight and fast-absorbing, it’s designed to be the first step after cleansing, helping the rest of your skincare work harder. With six types of peptides, it’s all about boosting elasticity, smoothing texture and giving dull skin a bit more bounce. Think of it as your routine’s warm-up act, but with main-character energy.
This peptide serum works behind the scenes to smooth out little bumps, reduce the appearance of texture and make everything that goes on top blend better—but you already know that. Our favourite part is that you can think of this as a pre-game for another serum you own. Use it under anything—vitamin C, snail mucin, moisturiser. The lightweight formula sinks in instantly, delivering peptides that help boost overall radiance.
“I honestly never step out without this serum anymore. It’s become my go-to every morning right after cleansing,” says Nidhi Nagvekar from design. “It launched earlier this year and since it’s from COSRX, I was curious to try it. Safe to say, I’m fully obsessed. It has six peptides that help boost collagen and I’ve genuinely seen an improvement in my skin texture along with reduced hyperpigmentation. I’m out for almost nine hours a day in a humid city, so I prefer keeping my skincare lightweight and this fits perfectly into my routine. It absorbs fast and feels comfortable on my skin all day.”
“I was always on the hunt for the perfect mauve shade and a colleague finally put me onto this one. I’m not exaggerating when I say I’m already on my third tube,” says Megha Sharma from the editorial team. “The finish is velvety and smooth but feels incredibly lightweight on the lips. I love the soft, diffused effect it gives since I usually stick to a more minimalist makeup look. I wear it through my 9-to-5 workdays and it transitions seamlessly into after-hours plans. At this point, it lives permanently in my makeup bag.”
“I’m fairly new to makeup and was looking for a concealer that really feels like skin,” says Mansi Rani from the editorial team. “While browsing the Tira store, I came across this mini concealer from Bobbi Brown and instantly knew it would be my go-to because the shade match was spot on. It has hyaluronic acid, so it hydrates while covering dark circles and blemishes without looking cakey. It also lasts really well through the day, which means I don’t have to think about constant touch-ups.”
This oil takes the idea of a traditional champi and gives it a modern spin. It blends herbs like amla, neem and brahmi with lightweight oils, so you get all the nourishment without feeling greasy. It’s designed for scalp health and hair strength, but it’s also just a really nice ritual to add to your week. Massage it in before bed, wash it out the next day and your hair feels softer, shinier and a little more cared for.
“After long shoot days, especially, I have a little post-work ritual where I get a proper head champi from my mom. It’s honestly the best stress relief,” says Pragati Namdev from the studio team. “The Inde Wild Champi Hair Oil has become more than just a haircare product for me. I love that it’s infused with herbs and botanicals like brahmi, amla and neem. It helps with blood circulation, soothes my scalp and my hair feels noticeably healthier over time. With oils like castor, sesame, coconut, almond, argan and vitamin E, it feels like a truly nourishing find.”
This one’s for nights when you’re not in the mood to experiment and just want your haircare routine to feel familiar and effective. This herbal hair oil is infused with brahmi, amla and neem, ingredients known to boost blood circulation, soothe scalp irritation and support healthy hair growth. It’s a multitasker, helping you tick off multiple hair goals with one simple step. The formula also features castor oil blended with five potent carrier oils that deeply nourish the scalp and strands, leaving your hair feeling stronger and softer over time. Massage it into your scalp for 10 to 15 minutes to unwind after a long day. Leave it on overnight for a deeper treatment or rinse it out after 30 minutes with a mild shampoo.
“My favourite purchase of 2025 has to be my signature scent. Burberry Goddess has been a constant in my collection for years now,” says Varalika Srivastava from design. “I definitely have a sweet tooth, so I naturally gravitate towards fragrances with vanilla notes and this one captures that perfectly. The lavender adds a soft floral balance that keeps it from feeling too heavy. If you love gourmand scents, this is such a good pick. And since it’s an EDP, it lasts for hours without needing a re-spray.”
“The cold office air absolutely wrecks my hands and this is the only thing that keeps them feeling soft,” says Sydelle Fernandes from the partner marketing team. “This hand cream has almond milk and almond oil, so it feels deeply nourishing while leaving behind the nicest subtle almond scent. I’ve always avoided hand creams because I hate anything greasy, but this one absorbs quickly and doesn’t feel sticky at all. It’s perfect for keeping at my desk and using throughout the day.”
Cooling, brightening and fuss-free, these gel patches are a refreshing pick-me-up for under-eyes. Each jar includes 30 pairs, making them a handy addition to your daily routine. Powered by strawberry extract, resveratrol and hyaluronic acid, they help smoothe fine lines, boost hydration and restore radiance. If dark circles or early signs of ageing are on your list of skin concerns, this formula can offer a visible boost with every use.
“This year has really been about ‘beauty snacking’ for me and these eye patches have been a constant,” says Anusha Kala from the editorial team. “Between content creation, copy strategy and events, there are days when I’m working 14 hours straight. Whenever I need a quick reset, I pop these on. They help depuff, hydrate and brighten my under-eyes and feel incredibly refreshing, almost like splashing cold water on your face. Pro tip: keep them in the fridge for an extra cooling boost.”
If you’ve been staring at it in your wishlist since forever, now’s the moment. The Dyson Airwrap lives up to its cult status—it curls, smoothes and volumises without extreme heat. The limited edition colours are great—and the price drop? Rare. Get it before it’s full price and sold out.
The Dyson Airwrap has been the dream tool for ages, and this updated version makes it even smarter. You get all the styling options—waves, curls, smooth blow-dries—plus personalised settings through the MyDyson app. Heat control keeps your hair safe, and the six attachments cover pretty much any look you want. It’s definitely a splurge, but it’s one of those tools that genuinely replaces multiple gadgets and saves you time in the morning.
"I’d splurge on the Dyson Airwrap, no question. They say half your look is your hair and I’m not about to risk a bad hair day. The idea of styling my hair without damaging it and still getting that salon finish at home feels like such a win. For me, it’s more than just a tool—it feels like an investment in myself. Every time I style my hair, it would remind me that I’ve worked hard enough to afford something that makes me feel polished, confident and ready to take on anything."
“I finally gave in to the Dyson Airwrap hype this year and I completely get it now,” says Nidu Divakaran from the influencer marketing team. “I have naturally straight hair that lacks volume and nothing ever really gave me the results I wanted. Once I got the Airwrap, my styling routine changed for the better. The attachments make it easy to switch between beachy waves, sleek styles and bouncy volume. It keeps my hair looking good for hours while reducing frizz and flyaways. Plus, knowing it controls heat makes me feel better about using it regularly.”
For someone who loves OTT beauty, hair is never an afterthought, it’s the statement. This is the tool that delivers big, bouncy blowouts, smooth lengths and volume that holds its own. Whether it’s soft glam waves or full-bodied drama, the Airwrap makes hair look styled, intentional and expensive. Even the colourway feels extra in the best way, like it belongs on display just as much as it belongs in your routine.
There’s no way we could wrap up this list without spotlighting our very own first-ever makeup launch: the Tira Peptint. But this lip tint goes well beyond colour. Infused with collagen-boosting peptides and four nourishing oils and butters, it leaves your lips hydrated, plump and repaired with every swipe. The shade range? A total win. Nine flattering shades, each designed to match every mood. And because we love a little extra moment, every shade comes with its own charm—cute and very Tira-coded. It’s the back-pocket essential you’ll want on you at all times. Wear it solo for a soft, juicy tint or layer it over your favourite lipstick for added shine and cushion.
“I’ve loved peptide balms ever since they blew up online, so when Tira launched its own Peptint collection, I knew I had to try it,” says Simoni Shah from the marketing team. “I love how this one adds a hint of tint while still deeply nourishing my lips. It’s packed with rich butters, nourishing oils, antioxidants and collagen-boosting peptides that give a subtle plumping effect. There are nine shades and I’m already planning to pick up more.”
And finally, for me, I’ve always been a gloss person and I love experimenting with new formulas. During one of the Tira sales, I picked up the classic Too Faced Lip Injection Plumping Lip Gloss and my friends were right about the tingle. It definitely delivers on the plump but also keeps my lips hydrated for hours. Since it’s transparent, I love layering it over my usual lip combo for an extra juicy finish. I finally understand why it’s been a cult favourite for so many years.

