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What’s Been Up

All you need to know about the berry-bitten lip trend

By
Hasina Jeelani
3
min read
Makeup
All you need to know about the berry-bitten lip trend
What’s Been Up
Makeup

All you need to know about the berry-bitten lip trend

By
Hasina Jeelani
By
Hasina Jeelani
What’s Been Up
Makeup
3
Min read
The lived-in lip look
All you need to know about the berry-bitten lip trend

As wearable makeup trends continue to make their way into our routines, the era of overly lined lips is quietly fading into the background. In its place, trend charts are leaning towards softer, more effortless looks that blur the lines—quite literally. Enter the berry-bitten lip trend, inspired by that natural flush of colour left behind after biting into a juicy berry. Rooted in the my-lips-but-better aesthetic, this look delivers a soft, romantic wash of colour that feels fresh, modern and easy to wear. Here’s everything you need to know about the trend that’s redefining everyday lips.

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ETUDE HOUSE Dear Darling Oil Tint 02 Plum Berry (4.2 g)

7 K-beauty lip balms + oils that we are carrying everywhere

Looking for that natural flush of colour with a hint of plumpiness? This Korean beauty lip oil surely comes packed with that punch. Enriched with a blend of 70 % essential oils that hydrate away, the Etude House Dear Darling Oil Tint offers a high-gloss shine that softens your pout while leaving you with a beautiful wash of colour. The lightweight formula can be layered for a more intense pigment and even coverage across your lips.

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The Face Shop Water Fit Lip Tint - Cherry Kiss (5g)

This cherry-hued water tint delivers a soft flush of colour. Its gel-like texture not only glides on smoothly but also leaves your lips feeling hydrated. Thanks to its semi-opaque finish, it will help you achieve the coveted Korean gradient lip—just dot three times on your upper and lower lips and blend outwards for a diffused effect.
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A juicy red that feels as good as it looks, this gel-like tint glides on smoothly and stays hydrating all day long. Its transfer-proof formula ensures a statement lip without the mess, making it your go-to for effortless, bold colour.
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While heavy-duty mattes have a well-earned place in your lipstick kit, there is no denying the appeal of a lightweight lip tint on busy mornings. The Face Shop’s cherry-hued tint will have you ready in two ticks, promising a gel-like, non-greasy formula and a transfer-proof finish throughout the day.

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This cherry-toned lip tint by The Face Shop is a forever-favourite in my bag. It’s juicy, moisturising and—surprise—totally transfer-proof. I expected it to dry out my lips, but it leaves them looking fuller and soft with a gel-like texture that never feels heavy. I love layering it with a mauve lipstick for an extra-juicy effect, but it’s equally flattering solo. When it fades, it leaves behind a subtle stain that gives the ‘your lips, but plumper’ look. Bonus: it survives all the mid-day snack breaks without losing its shine. Truly a lip tint that understands the assignment.

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What is the berry-bitten lip trend?

The berry-bitten lip trend is all about soft, diffused colour with a naturally flushed finish. Instead of sharp outlines or full-coverage mattes, it leans into a blurred wash of pigment that feels romantic, effortless and easy to wear. Precision takes a backseat here—this look celebrates spontaneity and imperfection, making it ideal for anyone who wants their makeup to feel relaxed yet intentional. Think of it as a subtle statement that looks lived-in rather than laboured.

How to recreate the berry-bitten lip trend at home

One of the biggest appeals of this trend is how simple it is to achieve. You don’t need complicated techniques or a long list of products to make it work. The focus is on placement and blending, allowing the colour to melt naturally into your lips. With a few easy steps, you can create a look that feels fresh and entirely your own.

All about that base

A smooth base makes all the difference. Start by gently exfoliating your lips to remove any dryness or flakes. Follow with a hydrating lip balm and give it a moment to sink in. This step ensures the colour applies evenly and blends effortlessly, helping you achieve that soft, blurred finish.

A berry good idea

Once your lips are prepped, reach for a berry-toned lip product of your choice. Lipsticks, stains and tints all work well here. Instead of applying colour all over, focus it on the centre of your lips. Then, using your fingertip, a cotton bud or a soft brush, gently blend the pigment outward. This creates the signature diffused effect without looking heavy or overdone.

Berry but blurry

With the colour softly blended, refine the edges by lightly tapping translucent powder around the outer lip line. This helps maintain the blurred finish while keeping the centre soft and fresh. From here, you can tailor the look to your preference—add a touch of gloss for a juicy sheen or keep it understated with a smooth, velvety matte texture.

Dos and don’ts  

A few simple guidelines can help perfect the look while keeping it effortless.

Dos

Pick a berry shade that works with your undertone—raspberry hues suit cooler undertones while warmer ones shine in plums and mulberries. When applying, build and blend the colour slowly. Using your fingertip helps soften the edges and creates a more natural, skin-like finish. Keep the rest of your makeup pared back so the lips remain the focus. Fresh-looking skin and subtle eye makeup complement the look without competing with it.

Don’ts

Don’t skip lip prep. Applying colour on dry lips can make the finish look patchy and take away from the softness of the look. Steer clear of lip liners, as defined edges break the blurred effect that makes this trend feel effortless. Extremely drying formulas can also work against you—creamier textures blend better and help maintain that diffused wash of colour.

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What is the berry-bitten lip trend?

The berry-bitten lip trend is all about soft, diffused colour with a naturally flushed finish. Instead of sharp outlines or full-coverage mattes, it leans into a blurred wash of pigment that feels romantic, effortless and easy to wear. Precision takes a backseat here—this look celebrates spontaneity and imperfection, making it ideal for anyone who wants their makeup to feel relaxed yet intentional. Think of it as a subtle statement that looks lived-in rather than laboured.

How to recreate the berry-bitten lip trend at home

One of the biggest appeals of this trend is how simple it is to achieve. You don’t need complicated techniques or a long list of products to make it work. The focus is on placement and blending, allowing the colour to melt naturally into your lips. With a few easy steps, you can create a look that feels fresh and entirely your own.

All about that base

A smooth base makes all the difference. Start by gently exfoliating your lips to remove any dryness or flakes. Follow with a hydrating lip balm and give it a moment to sink in. This step ensures the colour applies evenly and blends effortlessly, helping you achieve that soft, blurred finish.

A berry good idea

Once your lips are prepped, reach for a berry-toned lip product of your choice. Lipsticks, stains and tints all work well here. Instead of applying colour all over, focus it on the centre of your lips. Then, using your fingertip, a cotton bud or a soft brush, gently blend the pigment outward. This creates the signature diffused effect without looking heavy or overdone.

Berry but blurry

With the colour softly blended, refine the edges by lightly tapping translucent powder around the outer lip line. This helps maintain the blurred finish while keeping the centre soft and fresh. From here, you can tailor the look to your preference—add a touch of gloss for a juicy sheen or keep it understated with a smooth, velvety matte texture.

Dos and don’ts  

A few simple guidelines can help perfect the look while keeping it effortless.

Dos

Pick a berry shade that works with your undertone—raspberry hues suit cooler undertones while warmer ones shine in plums and mulberries. When applying, build and blend the colour slowly. Using your fingertip helps soften the edges and creates a more natural, skin-like finish. Keep the rest of your makeup pared back so the lips remain the focus. Fresh-looking skin and subtle eye makeup complement the look without competing with it.

Don’ts

Don’t skip lip prep. Applying colour on dry lips can make the finish look patchy and take away from the softness of the look. Steer clear of lip liners, as defined edges break the blurred effect that makes this trend feel effortless. Extremely drying formulas can also work against you—creamier textures blend better and help maintain that diffused wash of colour.

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About

What is the berry-bitten lip trend?

The berry-bitten lip trend is all about soft, diffused colour with a naturally flushed finish. Instead of sharp outlines or full-coverage mattes, it leans into a blurred wash of pigment that feels romantic, effortless and easy to wear. Precision takes a backseat here—this look celebrates spontaneity and imperfection, making it ideal for anyone who wants their makeup to feel relaxed yet intentional. Think of it as a subtle statement that looks lived-in rather than laboured.

How to recreate the berry-bitten lip trend at home

One of the biggest appeals of this trend is how simple it is to achieve. You don’t need complicated techniques or a long list of products to make it work. The focus is on placement and blending, allowing the colour to melt naturally into your lips. With a few easy steps, you can create a look that feels fresh and entirely your own.

All about that base

A smooth base makes all the difference. Start by gently exfoliating your lips to remove any dryness or flakes. Follow with a hydrating lip balm and give it a moment to sink in. This step ensures the colour applies evenly and blends effortlessly, helping you achieve that soft, blurred finish.

A berry good idea

Once your lips are prepped, reach for a berry-toned lip product of your choice. Lipsticks, stains and tints all work well here. Instead of applying colour all over, focus it on the centre of your lips. Then, using your fingertip, a cotton bud or a soft brush, gently blend the pigment outward. This creates the signature diffused effect without looking heavy or overdone.

Berry but blurry

With the colour softly blended, refine the edges by lightly tapping translucent powder around the outer lip line. This helps maintain the blurred finish while keeping the centre soft and fresh. From here, you can tailor the look to your preference—add a touch of gloss for a juicy sheen or keep it understated with a smooth, velvety matte texture.

Dos and don’ts  

A few simple guidelines can help perfect the look while keeping it effortless.

Dos

Pick a berry shade that works with your undertone—raspberry hues suit cooler undertones while warmer ones shine in plums and mulberries. When applying, build and blend the colour slowly. Using your fingertip helps soften the edges and creates a more natural, skin-like finish. Keep the rest of your makeup pared back so the lips remain the focus. Fresh-looking skin and subtle eye makeup complement the look without competing with it.

Don’ts

Don’t skip lip prep. Applying colour on dry lips can make the finish look patchy and take away from the softness of the look. Steer clear of lip liners, as defined edges break the blurred effect that makes this trend feel effortless. Extremely drying formulas can also work against you—creamier textures blend better and help maintain that diffused wash of colour.

KIKO Milano Lip Scrub (4.2 g)
KIKO Milano
1138642
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Tira Peptint Plumping Lip Balm - Bliss (15 ml)
Tira
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Rom&nd Zero Velvet Tint - 20 Berry Knit (5.5g)
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ETUDE HOUSE Dear Darling Oil Tint 02 Plum Berry (4.2 g)
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The Face Shop Water Fit Lip Tint - Cherry Kiss (5g)
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Laura Mercier Translucent Loose Setting Powder - Translucent Honey (30g)
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Know More

What is the berry-bitten lip trend?

The berry-bitten lip trend is all about soft, diffused colour with a naturally flushed finish. Instead of sharp outlines or full-coverage mattes, it leans into a blurred wash of pigment that feels romantic, effortless and easy to wear. Precision takes a backseat here—this look celebrates spontaneity and imperfection, making it ideal for anyone who wants their makeup to feel relaxed yet intentional. Think of it as a subtle statement that looks lived-in rather than laboured.

How to recreate the berry-bitten lip trend at home

One of the biggest appeals of this trend is how simple it is to achieve. You don’t need complicated techniques or a long list of products to make it work. The focus is on placement and blending, allowing the colour to melt naturally into your lips. With a few easy steps, you can create a look that feels fresh and entirely your own.

All about that base

A smooth base makes all the difference. Start by gently exfoliating your lips to remove any dryness or flakes. Follow with a hydrating lip balm and give it a moment to sink in. This step ensures the colour applies evenly and blends effortlessly, helping you achieve that soft, blurred finish.

A berry good idea

Once your lips are prepped, reach for a berry-toned lip product of your choice. Lipsticks, stains and tints all work well here. Instead of applying colour all over, focus it on the centre of your lips. Then, using your fingertip, a cotton bud or a soft brush, gently blend the pigment outward. This creates the signature diffused effect without looking heavy or overdone.

Berry but blurry

With the colour softly blended, refine the edges by lightly tapping translucent powder around the outer lip line. This helps maintain the blurred finish while keeping the centre soft and fresh. From here, you can tailor the look to your preference—add a touch of gloss for a juicy sheen or keep it understated with a smooth, velvety matte texture.

Dos and don’ts  

A few simple guidelines can help perfect the look while keeping it effortless.

Dos

Pick a berry shade that works with your undertone—raspberry hues suit cooler undertones while warmer ones shine in plums and mulberries. When applying, build and blend the colour slowly. Using your fingertip helps soften the edges and creates a more natural, skin-like finish. Keep the rest of your makeup pared back so the lips remain the focus. Fresh-looking skin and subtle eye makeup complement the look without competing with it.

Don’ts

Don’t skip lip prep. Applying colour on dry lips can make the finish look patchy and take away from the softness of the look. Steer clear of lip liners, as defined edges break the blurred effect that makes this trend feel effortless. Extremely drying formulas can also work against you—creamier textures blend better and help maintain that diffused wash of colour.