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A good fragrance has a way of getting there before you do. It lingers in an elevator after someone steps out, stays behind after a goodbye hug, or brings back a place you haven’t thought about in years. Scent has a way of sticking with us, which is why the right fragrance can become a signature, something you return to for years.
But men’s fragrances are changing, and the old rules are getting a little blurry. Floral, fruity and gourmand notes are making their way into men’s scents, creating blends that feel unexpected, richer and more nuanced. There’s also more choice than ever, from established names to newer niche labels, with fragrances that are as much about the bottle as what’s inside.
And with so many options to choose from, finding your next signature scent can be a little overwhelming. That’s where the men of Tira come in. This edit brings together their picks for every kind of occasion, from the boardroom to a night out. Your next fragrance might just be in here.
“Cedarwood oils give this fragrance a strong, woody character, which is exactly what I love about it. There are also leathery notes and a hint of invigorating black pepper that give it an extra edge. It’s deep, warm and long-lasting, so a little goes a long way. I also love the sleek bottle, with its shape inspired by a horse’s hoof. I reach for this one on days when I want something sharper, more intense and with a little more punch.” — Akshat Malik, Studio
“This fragrance instantly transports me to a beach. It reminds me of salty air, warm sunlight and being somewhere by the sea. The blend has fruity and floral accents, with citrus, tangerine and delicate jasmine, while the touch of rosemary adds an interesting twist. It strikes that nice balance between playful and refined, which is probably why it has become my go-to fragrance for most days. It’s fresh, easy to wear and never feels like too much.” — Sahil Adesh, Retail and Partner Marketing
If confidence came bottled, it would smell like this. 1 Million Gold Elixir is deep, warm and unapologetically bold—an upgrade on the classic that feels instantly magnetic. The first spritz hits you with smooth lavender and a hint of tonka bean before the amber and patchouli step in to add richness and depth. It’s luxurious but not loud, polished yet playful. The kind of scent that works as well for a night out as it does when you’re dressing up just for yourself. It’s the fragrance equivalent of slipping on a tailored jacket that fits just right—effortless, timeless and guaranteed to turn heads.
“This fragrance instantly lifts my mood. It has apple, cedarwood and patchouli at its heart, with vanilla adding a rich, slightly sweet warmth that I really enjoy. There’s something luxurious about the blend that feels perfectly suited to my personality, without being too serious. It’s also incredibly long-lasting and stays with me through the workday. Whenever someone asks me for a recommendation for a fragrance that makes an impression, this is one of the first ones I mention.” — Chetan Gawand, Editorial
“Warm and spicy, this one has some really unexpected notes that make it stand out. Ginger, nutmeg, cinnamon, caramel and hazelnut come together with a soft vanilla base, creating a fragrance that feels comforting but still distinctive. It’s quite different from the usual scents I gravitate towards, which is what makes it so memorable. Every time I wear it, it reminds me of windy winters in the mountains, curled up in cosy sweaters and sipping a cup of hot chocolate. It’s warm, familiar and a little nostalgic.” — Vineet Chavan, Design
“Ombré Leather is one of those fragrances I’d always recommend if you want something bold and distinctive. It brings together spicy cardamom, sweet amber and earthy patchouli with a rich leather note that gives the fragrance its unmistakable character. It’s warm, deep and confident without feeling overwhelming. I like that it feels a little different from other fragrances and has a personality of its own. That’s what makes it one of my favourites.” — Nikhilesh Jadhav, Studio
The opening of this Givenchy pick features the zesty freshness of citrus that is blended with a heart of spicy black pepper and iris. A deep, woody base of cedar, tonka bean and patchouli grounds the fragrance to make it more sophisticated. This is a scent for the modern gentleman who champions both strength with grace.
Building on the success of Givenchy’s Gentleman Society, its flanker offers up a spicy fragrance profile—think peppermint, nutmeg, sage, coffee and cedar but driven to an “extrême” for powerful sillage that doesn’t wilt away as the day goes on.
Givenchy’s rendering of a gentleman’s society is spicy, refreshing and masculine. The fragrance opens with the invigorating notes of peppermint, nutmeg and clary sage. As day blends into dusk, the notes become darker and bolder with an exhilarating touch of coffee and Himalayan cedar to help you end the night on a high note.
“Givenchy Gentleman Society feels effortlessly refined to me. It’s bold without being overpowering, with a warm, woody character that lingers beautifully on the skin. There’s a spicy freshness from peppermint and clary sage, balanced by richer notes of nutmeg and coffee that give it more depth. I like how it quietly elevates your presence without demanding attention. It leaves a lasting impression, which is why, out of all the fragrances I’ve tried, this one is my favourite.” — Amit Shinde, Studio
“Fresh and citrusy, this is one of those fragrances I like wearing in the morning. It really does feel ‘happy’ without trying too hard, with a bright, easy quality that instantly lifts the mood. It’s incredibly versatile too, so it works just as well for a casual day out as it does for a long day at the office. It’s the kind of fragrance that goes with pretty much anything, which makes it easy to reach for. Even after trying so many fragrances, I keep coming back to this one. It’s simple, but still memorable.” — Abhishek Arora, Studio

