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Powder Room

Everything you need to know about makeup formulation, according to celebrity MUA Tanvi Marathe

By
Roma Salian
4
min read
Makeup
Everything you need to know about makeup formulation, according to celebrity MUA Tanvi Marathe
Powder Room
Makeup

Everything you need to know about makeup formulation, according to celebrity MUA Tanvi Marathe

By
Roma Salian
By
Roma Salian
Powder Room
Makeup
4
Min read
Read this before you start swatching.
Everything you need to know about makeup formulation, according to celebrity MUA Tanvi Marathe

Let’s be real—when it comes to makeup, we’re all just trying to figure out what works best for our faces and our lives. Some days, a quick swipe of liquid blush and a dewy foundation is all it takes to feel put together. Other days, it’s powder everything because, well, shine control is a must. So, is one really better than the other, or is it all just personal preference? More importantly, beyond texture, what actually is the difference between powder and liquid products?

To settle the powder-versus-liquid debate once and for all (or at least make our next beauty haul a little easier), we tapped someone who knows both inside and out. Tanvi Marathe, a celebrity makeup artist and one of our expert panelists who’s worked her magic on red carpet regulars and A-listers. She broke it all down—when to use what, why some formulas suit certain skin types better and why your makeup bag might need both. Spoiler: it’s not about picking sides—it’s about playing smart.

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Even though this shade is called Afternoon Glow, it works beautifully around the clock. With a dewy, sparkly finish, it delivers a smooth application. Its standout feature is the hybrid gel-meets-powder formula that glides over the skin, providing a cushiony, pearly glow. When applied to high points like the eyes, lips, and cupid's bow, it offers a warm radiance that blends effortlessly.
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How do they differ and which is for you?

Powder vs. liquid makeup—same thing, right? Not quite. Their formulas do very different things. As Marathe explains, “Powder formulations typically offer a matte finish with light to medium coverage, making them ideal for a natural look.” Think soft-focus, shine-free, and fuss-free. Meanwhile, “Liquid formulations provide buildable coverage from medium to full, delivering a dewy or satin finish,” she adds. In other words: more flexibility, more glow.

But knowing what they do is just the start—let’s talk about who they’re actually best for.

Not all foundations are created equal, especially when it comes to your skin type. If your liquid foundation disappears by noon or your powder leaves your skin feeling parched, you know the struggle.

"For oily skin, powder makeup helps absorb excess oil, reduces shine, and provides a matte appearance," says Marathe. Dry skin? Stick to liquid formulas. “Liquid formulations are preferable for dry skin as they offer hydration, preventing makeup from accentuating dry patches.”

For acne-prone skin, she recommends keeping it lightweight: “Non-comedogenic liquid foundations can provide necessary coverage without clogging pores.” And if you’ve got combination skin? “Both formulations can be used—liquid foundation on dry areas and powder on oily zones," she suggests.

Just remember: Your skin type calls the shots—choose accordingly.  

How to prep each formula (and the tools you’ll need)

Ever had your makeup cling to dry patches or settle into fine lines? Blame the prep—or lack of it. And yes, prepping differs for powder and liquid makeup.

Marathe breaks it down, “For powder makeup, ensure the skin is well-moisturised to prevent the product from clinging to dry patches. A hydrating moisturiser creates a smooth base.” As for liquid formulas? “Using a moisturiser suited to your skin type—gel-based for oily skin or cream-based for dry skin—can enhance longevity and finish.”

Once your skin is prepped, application is everything. If your makeup looks cakey or uneven, it’s probably time to swap your tools. Tanvi’s pro tip? “For powder makeup, a fluffy brush is ideal for even distribution and blending. For liquid makeup, a damp makeup sponge offers a natural, dewy finish, while a dense synthetic brush provides fuller coverage.”

Can you mix both formulas?

Short answer? Absolutely. Some of the best makeup routines mix both for a flawless finish. The secret? Layering in the right order.

Here’s how Marathe does it, “Apply liquid foundation first, set it lightly with a translucent powder to lock it in place, and then add powder-based products like blush or bronzer.” She further adds, “This technique helps achieve a balanced finish and enhances makeup durability.” Basically, liquids create the base, powders keep it in place. If your makeup tends to disappear by midday, a little powder might be the fix.

Makeup don’ts to keep in mind

We’ve all been there—foundation that doesn’t match, too much product, or the dreaded cakey finish. The good news? These slip-ups are easy to avoid.

Master one formula before mixing: Tempted to try everything at once? Marathe suggests otherwise. “Begin with one formulation type to understand its application and finish before experimenting with combinations.” It’ll help you get the hang of things before layering like a pro.

Light layers are key: One of the biggest beginner mistakes? Piling on too much product. “Apply makeup in light layers, building up to the desired coverage to avoid a cakey appearance,” says Marathe. Whether it’s foundation, blush, or bronzer—less is more.

Avoid the foundation mismatch: That telltale foundation line where your face is one colour and your neck is another? “Always match your foundation to your neck to avoid noticeable lines,” Marathe advises. Blending past your jawline is non-negotiable.

Final takeaway

At the end of the day, powder vs. liquid isn’t about picking sides—it’s about knowing which formula serves you best. Powder is your go-to on a humid day when shine control is key. Liquid is your pick when you want that smooth, dewy glow. And the real beauty hack? Learning to use them together for a long-wearing, seamless finish.

So go ahead, experiment. Swap textures. Layer strategically. Because the best makeup routine isn’t about rules—it’s about finding what works for you. And now, you’ve got the expert tips to make every choice a winning one.

Tira recommends:
Bobbi Brown Highlighting Powder - Afternoon Glow
Huda Beauty Matte Obsessions Eyeshadow Palette – Warm
Stila Cosmetics Heaven's Hue Hydro-Luminator - Bronze Beauty
Benefit Cosmetics Plushtint Moisturizing Matte Lip Tint - 12 Purrr Soft Fig
TIRTIR Mask Fit Cushion Foundation
Benefit Hoola Matte Bronzer  
No items found.

How do they differ and which is for you?

Powder vs. liquid makeup—same thing, right? Not quite. Their formulas do very different things. As Marathe explains, “Powder formulations typically offer a matte finish with light to medium coverage, making them ideal for a natural look.” Think soft-focus, shine-free, and fuss-free. Meanwhile, “Liquid formulations provide buildable coverage from medium to full, delivering a dewy or satin finish,” she adds. In other words: more flexibility, more glow.

But knowing what they do is just the start—let’s talk about who they’re actually best for.

Not all foundations are created equal, especially when it comes to your skin type. If your liquid foundation disappears by noon or your powder leaves your skin feeling parched, you know the struggle.

"For oily skin, powder makeup helps absorb excess oil, reduces shine, and provides a matte appearance," says Marathe. Dry skin? Stick to liquid formulas. “Liquid formulations are preferable for dry skin as they offer hydration, preventing makeup from accentuating dry patches.”

For acne-prone skin, she recommends keeping it lightweight: “Non-comedogenic liquid foundations can provide necessary coverage without clogging pores.” And if you’ve got combination skin? “Both formulations can be used—liquid foundation on dry areas and powder on oily zones," she suggests.

Just remember: Your skin type calls the shots—choose accordingly.  

How to prep each formula (and the tools you’ll need)

Ever had your makeup cling to dry patches or settle into fine lines? Blame the prep—or lack of it. And yes, prepping differs for powder and liquid makeup.

Marathe breaks it down, “For powder makeup, ensure the skin is well-moisturised to prevent the product from clinging to dry patches. A hydrating moisturiser creates a smooth base.” As for liquid formulas? “Using a moisturiser suited to your skin type—gel-based for oily skin or cream-based for dry skin—can enhance longevity and finish.”

Once your skin is prepped, application is everything. If your makeup looks cakey or uneven, it’s probably time to swap your tools. Tanvi’s pro tip? “For powder makeup, a fluffy brush is ideal for even distribution and blending. For liquid makeup, a damp makeup sponge offers a natural, dewy finish, while a dense synthetic brush provides fuller coverage.”

Can you mix both formulas?

Short answer? Absolutely. Some of the best makeup routines mix both for a flawless finish. The secret? Layering in the right order.

Here’s how Marathe does it, “Apply liquid foundation first, set it lightly with a translucent powder to lock it in place, and then add powder-based products like blush or bronzer.” She further adds, “This technique helps achieve a balanced finish and enhances makeup durability.” Basically, liquids create the base, powders keep it in place. If your makeup tends to disappear by midday, a little powder might be the fix.

Makeup don’ts to keep in mind

We’ve all been there—foundation that doesn’t match, too much product, or the dreaded cakey finish. The good news? These slip-ups are easy to avoid.

Master one formula before mixing: Tempted to try everything at once? Marathe suggests otherwise. “Begin with one formulation type to understand its application and finish before experimenting with combinations.” It’ll help you get the hang of things before layering like a pro.

Light layers are key: One of the biggest beginner mistakes? Piling on too much product. “Apply makeup in light layers, building up to the desired coverage to avoid a cakey appearance,” says Marathe. Whether it’s foundation, blush, or bronzer—less is more.

Avoid the foundation mismatch: That telltale foundation line where your face is one colour and your neck is another? “Always match your foundation to your neck to avoid noticeable lines,” Marathe advises. Blending past your jawline is non-negotiable.

Final takeaway

At the end of the day, powder vs. liquid isn’t about picking sides—it’s about knowing which formula serves you best. Powder is your go-to on a humid day when shine control is key. Liquid is your pick when you want that smooth, dewy glow. And the real beauty hack? Learning to use them together for a long-wearing, seamless finish.

So go ahead, experiment. Swap textures. Layer strategically. Because the best makeup routine isn’t about rules—it’s about finding what works for you. And now, you’ve got the expert tips to make every choice a winning one.

Tira recommends:
Bobbi Brown Highlighting Powder - Afternoon Glow
Huda Beauty Matte Obsessions Eyeshadow Palette – Warm
Stila Cosmetics Heaven's Hue Hydro-Luminator - Bronze Beauty
Benefit Cosmetics Plushtint Moisturizing Matte Lip Tint - 12 Purrr Soft Fig
TIRTIR Mask Fit Cushion Foundation
Benefit Hoola Matte Bronzer  

No items found.

No items found.
About

How do they differ and which is for you?

Powder vs. liquid makeup—same thing, right? Not quite. Their formulas do very different things. As Marathe explains, “Powder formulations typically offer a matte finish with light to medium coverage, making them ideal for a natural look.” Think soft-focus, shine-free, and fuss-free. Meanwhile, “Liquid formulations provide buildable coverage from medium to full, delivering a dewy or satin finish,” she adds. In other words: more flexibility, more glow.

But knowing what they do is just the start—let’s talk about who they’re actually best for.

Not all foundations are created equal, especially when it comes to your skin type. If your liquid foundation disappears by noon or your powder leaves your skin feeling parched, you know the struggle.

"For oily skin, powder makeup helps absorb excess oil, reduces shine, and provides a matte appearance," says Marathe. Dry skin? Stick to liquid formulas. “Liquid formulations are preferable for dry skin as they offer hydration, preventing makeup from accentuating dry patches.”

For acne-prone skin, she recommends keeping it lightweight: “Non-comedogenic liquid foundations can provide necessary coverage without clogging pores.” And if you’ve got combination skin? “Both formulations can be used—liquid foundation on dry areas and powder on oily zones," she suggests.

Just remember: Your skin type calls the shots—choose accordingly.  

How to prep each formula (and the tools you’ll need)

Ever had your makeup cling to dry patches or settle into fine lines? Blame the prep—or lack of it. And yes, prepping differs for powder and liquid makeup.

Marathe breaks it down, “For powder makeup, ensure the skin is well-moisturised to prevent the product from clinging to dry patches. A hydrating moisturiser creates a smooth base.” As for liquid formulas? “Using a moisturiser suited to your skin type—gel-based for oily skin or cream-based for dry skin—can enhance longevity and finish.”

Once your skin is prepped, application is everything. If your makeup looks cakey or uneven, it’s probably time to swap your tools. Tanvi’s pro tip? “For powder makeup, a fluffy brush is ideal for even distribution and blending. For liquid makeup, a damp makeup sponge offers a natural, dewy finish, while a dense synthetic brush provides fuller coverage.”

Can you mix both formulas?

Short answer? Absolutely. Some of the best makeup routines mix both for a flawless finish. The secret? Layering in the right order.

Here’s how Marathe does it, “Apply liquid foundation first, set it lightly with a translucent powder to lock it in place, and then add powder-based products like blush or bronzer.” She further adds, “This technique helps achieve a balanced finish and enhances makeup durability.” Basically, liquids create the base, powders keep it in place. If your makeup tends to disappear by midday, a little powder might be the fix.

Makeup don’ts to keep in mind

We’ve all been there—foundation that doesn’t match, too much product, or the dreaded cakey finish. The good news? These slip-ups are easy to avoid.

Master one formula before mixing: Tempted to try everything at once? Marathe suggests otherwise. “Begin with one formulation type to understand its application and finish before experimenting with combinations.” It’ll help you get the hang of things before layering like a pro.

Light layers are key: One of the biggest beginner mistakes? Piling on too much product. “Apply makeup in light layers, building up to the desired coverage to avoid a cakey appearance,” says Marathe. Whether it’s foundation, blush, or bronzer—less is more.

Avoid the foundation mismatch: That telltale foundation line where your face is one colour and your neck is another? “Always match your foundation to your neck to avoid noticeable lines,” Marathe advises. Blending past your jawline is non-negotiable.

Final takeaway

At the end of the day, powder vs. liquid isn’t about picking sides—it’s about knowing which formula serves you best. Powder is your go-to on a humid day when shine control is key. Liquid is your pick when you want that smooth, dewy glow. And the real beauty hack? Learning to use them together for a long-wearing, seamless finish.

So go ahead, experiment. Swap textures. Layer strategically. Because the best makeup routine isn’t about rules—it’s about finding what works for you. And now, you’ve got the expert tips to make every choice a winning one.

Tira recommends:
Bobbi Brown Highlighting Powder - Afternoon Glow
Huda Beauty Matte Obsessions Eyeshadow Palette – Warm
Stila Cosmetics Heaven's Hue Hydro-Luminator - Bronze Beauty
Benefit Cosmetics Plushtint Moisturizing Matte Lip Tint - 12 Purrr Soft Fig
TIRTIR Mask Fit Cushion Foundation
Benefit Hoola Matte Bronzer  
Bobbi Brown Highlighting Powder - Afternoon Glow (8g)
Bobbi Brown
1081461
Know More
Huda Beauty Matte Obsessions Eyeshadow Palette - Warm (7.03g)
Huda Beauty
1116485
Know More
Stila Cosmetics Heaven's Hue Hydro-Luminator - Bronze Beauty (15 ml)
Stila Cosmetics
1151679
Know More
Benefit Cosmetics Plushtint Moisturizing Matte Lip Tint - 12 Purrr Soft Fig (6 ml)
Benefit Cosmetics
1135792
Know More
TIRTIR Mask Fit Red Cushion - 34N Pecan (18 g)
TIRTIR
1157770
Know More
Benefit Cosmetics Hoola Matte Mini Bronzer - Brown (2.5g)
Benefit Cosmetics
1092165
Know More

How do they differ and which is for you?

Powder vs. liquid makeup—same thing, right? Not quite. Their formulas do very different things. As Marathe explains, “Powder formulations typically offer a matte finish with light to medium coverage, making them ideal for a natural look.” Think soft-focus, shine-free, and fuss-free. Meanwhile, “Liquid formulations provide buildable coverage from medium to full, delivering a dewy or satin finish,” she adds. In other words: more flexibility, more glow.

But knowing what they do is just the start—let’s talk about who they’re actually best for.

Not all foundations are created equal, especially when it comes to your skin type. If your liquid foundation disappears by noon or your powder leaves your skin feeling parched, you know the struggle.

"For oily skin, powder makeup helps absorb excess oil, reduces shine, and provides a matte appearance," says Marathe. Dry skin? Stick to liquid formulas. “Liquid formulations are preferable for dry skin as they offer hydration, preventing makeup from accentuating dry patches.”

For acne-prone skin, she recommends keeping it lightweight: “Non-comedogenic liquid foundations can provide necessary coverage without clogging pores.” And if you’ve got combination skin? “Both formulations can be used—liquid foundation on dry areas and powder on oily zones," she suggests.

Just remember: Your skin type calls the shots—choose accordingly.  

How to prep each formula (and the tools you’ll need)

Ever had your makeup cling to dry patches or settle into fine lines? Blame the prep—or lack of it. And yes, prepping differs for powder and liquid makeup.

Marathe breaks it down, “For powder makeup, ensure the skin is well-moisturised to prevent the product from clinging to dry patches. A hydrating moisturiser creates a smooth base.” As for liquid formulas? “Using a moisturiser suited to your skin type—gel-based for oily skin or cream-based for dry skin—can enhance longevity and finish.”

Once your skin is prepped, application is everything. If your makeup looks cakey or uneven, it’s probably time to swap your tools. Tanvi’s pro tip? “For powder makeup, a fluffy brush is ideal for even distribution and blending. For liquid makeup, a damp makeup sponge offers a natural, dewy finish, while a dense synthetic brush provides fuller coverage.”

Can you mix both formulas?

Short answer? Absolutely. Some of the best makeup routines mix both for a flawless finish. The secret? Layering in the right order.

Here’s how Marathe does it, “Apply liquid foundation first, set it lightly with a translucent powder to lock it in place, and then add powder-based products like blush or bronzer.” She further adds, “This technique helps achieve a balanced finish and enhances makeup durability.” Basically, liquids create the base, powders keep it in place. If your makeup tends to disappear by midday, a little powder might be the fix.

Makeup don’ts to keep in mind

We’ve all been there—foundation that doesn’t match, too much product, or the dreaded cakey finish. The good news? These slip-ups are easy to avoid.

Master one formula before mixing: Tempted to try everything at once? Marathe suggests otherwise. “Begin with one formulation type to understand its application and finish before experimenting with combinations.” It’ll help you get the hang of things before layering like a pro.

Light layers are key: One of the biggest beginner mistakes? Piling on too much product. “Apply makeup in light layers, building up to the desired coverage to avoid a cakey appearance,” says Marathe. Whether it’s foundation, blush, or bronzer—less is more.

Avoid the foundation mismatch: That telltale foundation line where your face is one colour and your neck is another? “Always match your foundation to your neck to avoid noticeable lines,” Marathe advises. Blending past your jawline is non-negotiable.

Final takeaway

At the end of the day, powder vs. liquid isn’t about picking sides—it’s about knowing which formula serves you best. Powder is your go-to on a humid day when shine control is key. Liquid is your pick when you want that smooth, dewy glow. And the real beauty hack? Learning to use them together for a long-wearing, seamless finish.

So go ahead, experiment. Swap textures. Layer strategically. Because the best makeup routine isn’t about rules—it’s about finding what works for you. And now, you’ve got the expert tips to make every choice a winning one.

Tira recommends:
Bobbi Brown Highlighting Powder - Afternoon Glow
Huda Beauty Matte Obsessions Eyeshadow Palette – Warm
Stila Cosmetics Heaven's Hue Hydro-Luminator - Bronze Beauty
Benefit Cosmetics Plushtint Moisturizing Matte Lip Tint - 12 Purrr Soft Fig
TIRTIR Mask Fit Cushion Foundation
Benefit Hoola Matte Bronzer