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Homegrown brands serving curly hair essentials

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Hair Care
Homegrown brands serving curly hair essentials
Homegrown brands serving curly hair essentials

Indian hair is a unique combination of genetics, climate, and traditional hair care practices. Firstly, the diverse genetic makeup of the Indian population results in various hair textures and curl patterns. Indian curly hair tends to be thicker and coarser than other hair types. The climate and environmental factors also play a role in determining hair texture. The hot and humid climate can cause the hair to be frizzy, dry, and prone to breakage. This is why traditional haircare practices such as oiling, herbal treatments, and protective hairstyles have been passed down generations to maintain healthy, strong, and long hair.

Natural hair care products, such as henna, amla, and shikakai, have been used for ages in India. These ingredients are believed to strengthen and nourish the hair, making it less prone to damage. This idea has been wholeheartedly adopted by homegrown curly hair care brands that have focused their formulations and ingredients to best cater to Indian curly hair. Below, we list them out:

1. BBlunt curly hair shampoo and conditioner

Enriched with hydration heroes like organic coconut water and jojoba oil, this homegrown fave effectively and gently cleanses your curls without stripping off their natural moisture. Further enhanced with UV protection properties and pollution and heat styling damage repair capabilities, the shampoo and conditioner pair expertly allows you to retain and wear your natural texture comfortably.

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2. Arata advanced curl care hair mask

Remember: hydrated curls are curls that have definition while dry, dehydrated strands tend to fall flat. So, treating your mane with a deeply nourishing hair mask post-wash is key to a curly girl routine. Infused with abyssinian seed oil, argan oil, shea butter, almond oil, and jojoba oil, this plant-powered mask will make for bouncy, velvety curls that defy the laws of gravity.

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3. True frog curl defining cream

Hair styling creams are to curly girls what ketchup is to fries – essential for a favourable experience. Styling creams give body to your curls and lock in moisture to allow them to stay cute all day. Infused with marshmallow root extract, rice extract, aloe vera and tucuma butter, this styling cream can create whatever type of curl you want for the day.  

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4. Earth Rhythm Heal Hair Serum

Curly girl routines might call for heavy lifters like conditioning masks and styling mousses, but they also need the underrated hair serum. Infused with moringa, a lightweight serum scrunched into your hair as the last step of your routine will add shine and keep your curls manageable until your next wash.

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5. Anveya curls hair mist

Curly hair doesn’t need to be washed every day. Over-washing can strip your scalp of essential oils that are needed for healthy curls. Plus, given the time and effort it takes to wash, condition, style and set your curls - you would only want to do it only twice a week. What about when you need a quick refresh on tired curls? Hair mist it, of course! Enriched with wheat and soy amino acids, this lightweight mist protects from heat damage, restores volume lost between wash days, and helps breathe new life into dehydrated curls.

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