Tira Loves
The cult-favourite British brand that's all about results-driven beauty, has just landed in India
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As the season shifts from sunny skies to chilly winds, our makeup products and routines need a little tweaking too. Anyone with dry skin will readily agree. They know first-hand how real the struggle is when makeup settles into every little crack and fine line. This is where hydrating foundations come in. These skin-quenching formulas don’t just offer coverage and a clean canvas for the rest of your makeup—they're also packed with ingredients that seal in moisture for a naturally radiant finish.
However, these foundations—nourishing as they may be—are not substitutes for your skincare routine. They merely add that extra dose of hydration and love when your skin needs it most.
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“This is the one base product I always come back to no matter what new foundation I’m trying. It gives me proper buildable coverage that never looks cakey or flat and it somehow manages to even out my skin tone while still letting my natural texture peek through. What makes it stand out for me is the formula—it’s infused with vitamin C, salicylic acid and hyaluronic acid so it’s actually doing something for my skin while I wear it. The satin-matte finish gives me that polished fresh look without feeling heavy. It wears well through the day, doesn’t cling to dry patches and feels like skincare disguised as makeup.” — Megha Sharma, Editorial
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