We’ve all been clandestinely guilty of switching to our ‘impulsive buyer mode’ the moment we come across a product that blows our minds. Instagram, of course, has been the biggest pusher, always keeping us on our toes to snag the latest beauty buys.
And without any exception, we’ve all been in the same boat. Our team at Tira reveals the beauty products Instagram made them buy.
Anusha Kala, Editorial
“As someone who hoards lip products, I've always enjoyed collecting lip balms and lip oils. My latest obsession is Inde Wild's Dewy Lip Treatment. After seeing it everywhere, I finally gave in and purchased it for its super aesthetic packaging and the subtle rose fragrance that everyone was raving about. It's thick, non-sticky and leaves your lips feeling incredibly juicy without being heavy. For anyone seeking a product that keeps lips hydrated and nourished, this is a 10/10.”
Shrishti Pande, Social Media
“Finding the right moisturiser for my dry skin has always been a challenge. I kept seeing the Laneige Water Bank Cream Moisturizer on my Instagram feed and was intrigued by the reviews. I decided to give it a try, and it has been a game-changer! The texture is light yet incredibly hydrating, so it leaves my skin plump and glowing without any greasy residue. It’s now a staple in my skincare routine, and I can’t imagine living without it!”
Adisha Ghosh, Marketing
“Ever since Akind was launched by Mira Kapoor, its hyaluronic serum has been all over Instagram. It promises to refine, hydrate and fortify the skin; plus, addresses issues like dark spots and dryness that have always troubled me. So, I decided to give it a try. My skin has become noticeably more luminous. It absorbs quite quickly and layers perfectly under makeup and moisturiser. This has become my go-to daily serum!”
Tejas Bhamare, Performance Marketing
“I’ve been on the hunt for a signature scent for quite some time. Davidoff’s Cool Water kept popping up on my Instagram feed. People couldn’t stop talking about its fresh, aquatic fragrance. I bought it and it has now become my everyday cologne. The scent is refreshing but not overpowering. Perfect for daily wear. I’ve received so many compliments since I started using it.”
Aman Mishra, Customer Service
“Sunscreen is a non-negotiable part of my skincare routine and after seeing countless positive reviews on Instagram, I decided to try Minimalist. It has a lightweight formula that doesn’t leave a white cast, which is a big plus for me. It also blends easily and doesn’t feel greasy. I’m really impressed with how well it works.”
Pragati Namdev, Studio
“As an everyday mascara girl, making my lashes look natural yet voluminous has always been my goal. And L'Oreal’s Panorama Mascara gives my lashes incredible volume and length without clumping. The brush is designed to coat each lash perfectly, making my eyes pop. It’s perfect for both everyday wear and special occasions. Instagram definitely influenced a great buy with this one!”
