When it comes to makeup, there is no denying the fact that our mood can play in the looks that we opt for. There are times when you want the slightest lick of concealer or skin tint to feel a little more put-together as you go about your day – and then, there are times when wearing red lipstick at 9AM feels like a seamless fit. Whichever end of the spectrum you find yourself, here’s how to develop a maximalist vs minimalist routine.
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How to develop a minimal makeup routine
Running short on time in the AM or simply looking to minimise the getting-ready process? The good news is that the no-makeup makeup is having a moment in the spotlight, leaning into the clean girl aesthetic that has taken siege over our timelines. On days when you aren’t up to facing the tug-of-war between maximalism vs minimalism, take heart in knowing that pared-back yet thoughtful touches are leading the charge in the makeup aisle. Here’s how to get started and all the minimal makeup products you will need along the way:
1. The key principle to bear in mind when opting for a minimal makeup routine is that it doesn’t compel us to take a raincheck on our makeup kits altogether – rather, the goal is to go for meaningful products that will enhance your natural features. When Meghan Trainor crooned, “it’s all about that bass,” she was, of course, referring to your choice of primer. Dry skin will need a creamy formula for a dewy look, while oily skin can benefit from a matte finish.
Tira Recommends:
M.A.C Prep + Prime Fix+ - Original
2. Once your primer has set the canvas for the rest of the day, it is time to turn your attention to your eye makeup. For a natural-looking finish, dot a neutral-hued eyeshadow on your eyelid and pair it with a razor-thin eyeliner. Top off with a quick coat of mascara for eyes that immediately look brighter.
Tira Recommends:
Maybelline New York The Blushed Nudes Eye Shadow Palette - Multi-Color
Maybelline New York The Colossal Liner - Black
3. For the cheeks, you will want to opt for a natural flush with a lived-in colour. Pick rosy shades of pink in the form of a powder blush or a creamy stick for longer lasting colour through the day.
Tira Recommends:
Huda Beauty Cheeky Tint Blush Stick - Proud Pink
4. The last step on the minimal express is at the lip colour station. Your choices range from a soft nude that complements your skin tone to neutral-hued lip stains and tinted lip balms.
Tira Recommends:
Maybelline New York Color Sensational Inti-Matte Nude Lipstick - Almond Pink
How to develop a maximalist makeup routine
In the war between maximalism vs minimalism, the mood-enhancing impact of a bold red lip colour simply cannot be denied. On days when you want all eyes on you, here are all the makeup products you need at hand for the perfect maximalist makeup routine – more, after all, is more.
1. The first thing to factor in when constructing a maximalist makeup look is that there are no rules on what colours go together or which textures should be paired together. The goal is to create a unique makeup look that truly defines your space of mind for the day.
2. Start by choosing a foundation in a colour that matches your skin tone and blend it in carefully. To ensure that the finish doesn’t look cakey, it helps to work with buildable layers.
Tira Recommends:
M.A.C Studio Fix Fluid SPF 15 Foundation - NC5
3. Next, you’ll want to turn your attention to your eyes; bright, bold and doused in vivid colours. And the brows; fluffed up and face-framing. A statement eye makeup look can serve as the focal point of your makeup, so feel free to experiment with whichever trend catches your fancy – from rainbow lids to glitter-laden smoky eyes.
Tira Recommends:
Makeup Revolution Viva Neon Eyeshadow Palette - Electric Dreams
Maybelline New York Tattoo Brow 3 Day Styling Brow Gel - Deep Brown
4. For the cheeks, your options range from ‘80s-inspired bold blush in loud-and-proud hues like orange, fuschia or purple. Or you can strategically apply highlighter on the cheekbones for that million-watt glow.
Tira Recommends:
Plum Cheek-A-Boo Shimmer Blush with Highly Pigmented - 128 Plum Intended
Maybelline New York Face Studio Master Chrome Metallic Highlighter - Molten Gold
5. For the lips, only the most pigmented lip colour will do. Once you have dug out your favourite hue from all the beauty products lining your makeup kit, work it in as layers, taking the time to blot in between steps to ensure that it stays put through wherever the night takes you. A quick spritz of the setting spray and you are good to go.
