Tira’s Hello Beauty sale is almost here and, suddenly, everything in our routines feels up for review. That cleanser we swore by in January? Might need a break. The blush we’ve hit pan on? Ready to cheat. This is the time to swap things out, restock the staples and try the stuff we’ve been obsessed with from afar.
We’re talking travel kits that pull their weight, serums that do more than just look cute on the shelf and perfumes that will become your signature after two wears.
The Front Man wears his mask and you’ll be wearing yours—the only difference is that yours will leave you with brighter, moisturised skin instead of unaddressed trauma. Inspired by the beauty rituals of the women of the Joseon dynasty, this exfoliating mask will clear away impurities to leave you glowing like royalty.
This mask is like a traditional Korean skin treatment in a jar. Ground rice gently buffs away dead skin while fermented makgeolli lees brighten and soften. Honey steps in to soothe irritation and leave your skin feeling hydrated, not sticky. It’s calming, clarifying and just the thing for when your face needs a reset without the drama.
From the brand that revolutionised hair styling as we know it comes another must-have addition to your arsenal. This time, it’s with a wet-to-dry straightener that skips the hot plates and uses high-speed airflow instead—so you get sleek, smooth hair without the heat damage. Plus, it’s got that signature Prussian blue and copper finish, because good hair tools should look as good as they perform.
If you’ve ever wished your hair would style itself while drying, this is the closest you’ll get. Dyson’s Airstrait ditches hot plates for directional airflow that smooths as it straightens, even on damp hair. It’s fast, intuitive and surprisingly gentle, with custom heat and airflow settings to suit everything from waves to frizz-prone curls. Ideal for low-effort styling that still looks polished.
This bond-repairing duo is the backbone of many a good hair routine. The No. 4 Shampoo cleans without stripping, while the No. 5 Conditioner smooths and strengthens with each use. It’s ideal for colour-treated or heat-styled hair that’s feeling brittle or dull. Together, they help your strands bounce back—softer, shinier and way easier to manage.
Big water bottle energy, minus the bulk. The Tira Tumbler holds 1.2 litres of your drink of choice and keeps it cold for hours without turning into a leaky mess. The handle makes it easy to carry around and the built-in straw means no tilting required. Bonus: it comes with a sticker sheet so you can give it a little personality—hydration, but make it fun.
For brows that behave without looking overly ‘done’, this wax hits the sweet spot. It’s lightweight, has just the right amount of hold and is packed with conditioning ingredients like shea butter and jojoba oil. The dual-sided brush lets you shape and define in a few quick strokes, and once it sets, it doesn’t budge through sweat, smudges or long days.
The skincare equivalent of a well-packed carry-on, this kit brings together four essentials from SKIN1004’s cult-favourite Centella line—all powered by soothing centella asiatica from Madagascar. There’s a cleanser, toner, serum and cream, each designed to calm, hydrate and gently repair sensitive or compromised skin. Ideal if you’re testing the range or want to keep your skin in check while travelling (read: not hostage to hotel minis).
Once you’ve tried Snail Mucin, this is a great follow-up. It’s a watery serum packed with peptides (six of them), plus niacinamide and adenosine to help brighten, smooth, and support elasticity. It sinks in fast and layers easily under other products—think of it as a skin prep step that quietly makes everything else work a little better.
Not your average serum, not quite a toner—this one sits somewhere beautifully in between. Lightweight and fast-absorbing, it’s designed to be the first step after cleansing, helping the rest of your skincare work harder. With six types of peptides, it’s all about boosting elasticity, smoothing texture and giving dull skin a bit more bounce. Think of it as your routine’s warm-up act, but with main-character energy.
If you’ve ever struggled to find a nude palette that actually shows up (and shows off), this one is here to fix that. With a mix of matte, shimmer and metallic finishes, it gives you plenty of options without overwhelming you with too many. The soft pinks, peaches and champagne tones layer beautifully whether you’re doing a quick wash of colour or going full glam. It’s compact, wearable and kind of impossible to mess up.
This scent lands somewhere between soft and starry. It opens with warm vanilla and dreamy floral notes, then settles into something muskier and just a little addictive. There’s a touch of sweetness, too. But it’s grounded. If you’re into low-key luxe and want something that lingers without shouting, this one’s worth a spritz (or five).
Cosmic is warm, soft and unexpectedly grown-up. Don’t let the celebrity label fool you. This scent leans into amber, cashmere woods and a touch of vanilla to create something that’s easy, wearable and subtly addictive. It doesn’t lean too sweet or floral; and it has the kind of second-skin quality. If you love skin scents that feel intimate and warm but still polished, this is a great choice. It wears beautifully on cooler days and layers well with more musky or floral scents too.