Blush has been having a moment—but the way we wear it keeps evolving. Enter under-eye blush, a trend that’s soft, a little unexpected and surprisingly flattering. Instead of keeping colour strictly on the apples of your cheeks, this technique brings it slightly higher, diffusing it just beneath the eyes for a lifted, sun-kissed effect. What makes it stand out is how effortlessly it brightens the face. It blurs the line between blush and concealer, adding warmth where you’d usually focus on coverage. The result feels fresh, youthful and naturally undone—like you’ve stepped into a warm light rather than spent time layering makeup.
It’s also easy to adapt. Whether you prefer a sheer wash of colour or something more defined, under-eye blush works across styles and skin tones without feeling heavy. In a beauty landscape leaning into skin-first, natural finishes, it fits right in—subtle, expressive and just a little playful.
Douse your cheeks in the dusty hues of a beach sunset with one of the best blushes for summer: Huda Beauty’s Blush Filter Liquid Blush. Designed to deliver an airbrushed finish, the pigmented hue offers a generous amount of playtime with the first swipe of the doe foot applicator. As a sweet bonus, the perfumed blush will envelop your visage with a candied scent for the day.
If you like options, this palette has plenty. Inside are six blushes and six highlighters in shades that range from soft neutrals to warm corals and luminous golds. The cream formulas blend easily, so you can keep it sheer for a natural flush or build it up for more impact. The highlighters add everything from a subtle sheen to a full-on glow, depending on how you apply them. It’s compact enough to travel with but versatile enough to replace multiple singles, making it a handy pick if you want colour and radiance in one place.
Getting this look right comes down to placement and blending. Start with a well-prepped base—hydrated skin and a lightweight foundation or skin tint work best, since heavier formulas can look cakey once layered.
Apply a small amount of blush just under your eyes, slightly overlapping the tops of your cheeks. Cream and liquid formulas work especially well here because they melt into the skin and give a natural finish.
Blend the colour outward and upward using your fingers, a sponge or a soft brush. The edges should stay diffused and seamless—nothing too defined. If you still want brightness under the eyes, lightly tap concealer closer to the inner corner so the blush adds warmth without taking away from that lifted effect.
Getting this look right comes down to placement and blending. Start with a well-prepped base—hydrated skin and a lightweight foundation or skin tint work best, since heavier formulas can look cakey once layered.
Apply a small amount of blush just under your eyes, slightly overlapping the tops of your cheeks. Cream and liquid formulas work especially well here because they melt into the skin and give a natural finish.
Blend the colour outward and upward using your fingers, a sponge or a soft brush. The edges should stay diffused and seamless—nothing too defined. If you still want brightness under the eyes, lightly tap concealer closer to the inner corner so the blush adds warmth without taking away from that lifted effect.


Getting this look right comes down to placement and blending. Start with a well-prepped base—hydrated skin and a lightweight foundation or skin tint work best, since heavier formulas can look cakey once layered.
Apply a small amount of blush just under your eyes, slightly overlapping the tops of your cheeks. Cream and liquid formulas work especially well here because they melt into the skin and give a natural finish.
Blend the colour outward and upward using your fingers, a sponge or a soft brush. The edges should stay diffused and seamless—nothing too defined. If you still want brightness under the eyes, lightly tap concealer closer to the inner corner so the blush adds warmth without taking away from that lifted effect.