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Beauty Front Benchers

Everything you need to know before recreating the under-eye blush trend

By
Mitali Shah
2
min read
Makeup
Everything you need to know before recreating the under-eye blush trend
Everything you need to know before recreating the under-eye blush trend
Read More
Beauty Front Benchers
Makeup

Everything you need to know before recreating the under-eye blush trend

By
Mitali Shah
By
Mitali Shah
Beauty Front Benchers
Makeup
2
Min read
Under-eye makeup, reimagined
Everything you need to know before recreating the under-eye blush trend

Blush has been having a moment—but the way we wear it keeps evolving. Enter under-eye blush, a trend that’s soft, a little unexpected and surprisingly flattering. Instead of keeping colour strictly on the apples of your cheeks, this technique brings it slightly higher, diffusing it just beneath the eyes for a lifted, sun-kissed effect. What makes it stand out is how effortlessly it brightens the face. It blurs the line between blush and concealer, adding warmth where you’d usually focus on coverage. The result feels fresh, youthful and naturally undone—like you’ve stepped into a warm light rather than spent time layering makeup.

It’s also easy to adapt. Whether you prefer a sheer wash of colour or something more defined, under-eye blush works across styles and skin tones without feeling heavy. In a beauty landscape leaning into skin-first, natural finishes, it fits right in—subtle, expressive and just a little playful.

Lakme 9to5 Hya Beach Edit SPF Blush, Creamy Texture,Travelfriendly Dewy Finish - Vacay Mauve (8.6 g)
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House of HUR Moist Ampoule Blusher - 06 Cherry Blossom (10 ml)
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Maybelline Cloudtopia Cheek & Lip Mousse Blush - 09 Dreamy Dawn (5 g)
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Sheglam Color Bloom Liquid Blush - On Point (5.2 ml)
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KIKO Milano Velvet Touch Creamy Stick Blush New 2016 - 08 Rose Mauve (10 g)
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Lakme 9to5 Hya Beach Edit SPF Blush, Creamy Texture,Travelfriendly Dewy Finish - Vacay Mauve (8.6 g)

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House of HUR Moist Ampoule Blusher - 06 Cherry Blossom (10 ml)

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Sheglam Color Bloom Liquid Blush - On Point (5.2 ml)

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L'Oreal Paris Lumi Le Liquid Blush Radiant & Glowy Finish - 625 Glowy Gold Pink (11 ml)

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Huda Beauty Blush Filter Liquid Blush - Strawberry Cream (4.5 ml)

10 bronzers and blushes to wear for a sun-flushed look

Douse your cheeks in the dusty hues of a beach sunset with one of the best blushes for summer: Huda Beauty’s Blush Filter Liquid Blush. Designed to deliver an airbrushed finish, the pigmented hue offers a generous amount of playtime with the first swipe of the doe foot applicator. As a sweet bonus, the perfumed blush will envelop your visage with a candied scent for the day.

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Make Up For Ever Hd Skin Blush & Glow Palette - 25 (25.2 g)

8 multitasking makeup palettes that will cut your getting-ready time in half

If you like options, this palette has plenty. Inside are six blushes and six highlighters in shades that range from soft neutrals to warm corals and luminous golds. The cream formulas blend easily, so you can keep it sheer for a natural flush or build it up for more impact. The highlighters add everything from a subtle sheen to a full-on glow, depending on how you apply them. It’s compact enough to travel with but versatile enough to replace multiple singles, making it a handy pick if you want colour and radiance in one place.

Add to Cart

What is under-eye blush and why is it trending?

Under-eye blush is exactly what it sounds like—placing blush higher on the face, right under the eyes instead of keeping it limited to the cheeks. The idea is to blend colour upward, almost meeting the lower lash line, so it mimics a natural flush that spreads across the centre of the face.
What makes this placement stand out is how effortlessly it brightens and lifts. It adds warmth where concealer can sometimes look flat, creating a fresh, well-rested effect without extra layers. The result feels soft, youthful and naturally undone—more like skin than structured makeup.
Its popularity also ties into a larger shift in beauty. As routines move away from heavy contouring toward lighter, skin-first finishes, this technique fits right in. It’s quick, adaptable and perfect for warmer weather when minimal makeup feels more comfortable.

How to recreate under-eye blush

Getting this look right comes down to placement and blending. Start with a well-prepped base—hydrated skin and a lightweight foundation or skin tint work best, since heavier formulas can look cakey once layered.

Apply a small amount of blush just under your eyes, slightly overlapping the tops of your cheeks. Cream and liquid formulas work especially well here because they melt into the skin and give a natural finish.

Blend the colour outward and upward using your fingers, a sponge or a soft brush. The edges should stay diffused and seamless—nothing too defined. If you still want brightness under the eyes, lightly tap concealer closer to the inner corner so the blush adds warmth without taking away from that lifted effect.  

Shades, tips and making it your own

Soft pinks and peaches are the easiest way to ease into this trend, as they mimic a natural flush and suit most skin tones. If you want something bolder, corals, berries or muted reds can add more depth and create a slightly more editorial look.
The key is to build slowly. Because the placement is closer to the eyes, even a small amount of pigment can make an impact. Blending plays a huge role in keeping the look fresh. Taking a little extra time to diffuse the edges helps the blush melt into the skin rather than sit on top of it. It also helps to keep the rest of your makeup balanced—lighter contour and softer eye looks tend to complement this placement best.
What makes under-eye blush so appealing is how flexible it is. You can keep it sheer and subtle for everyday wear or build it up for a more noticeable statement. Either way, it adds warmth and dimension in a way that feels current, effortless and just a little playful.

Tira recommends:

Lakme 9to5 Hya Beach Edit SPF Blush, Creamy Texture,Travelfriendly Dewy Finish - Vacay Mauve (8.6 g)

House of HUR Moist Ampoule Blusher - 06 Cherry Blossom (10 ml)  

Maybelline Cloudtopia Cheek & Lip Mousse Blush - 09 Dreamy Dawn (5 g)

Sheglam Color Bloom Liquid Blush - On Point (5.2 ml)

L'Oreal Paris Lumi Le Liquid Blush Radiant & Glowy Finish - 625 Glowy Gold Pink (11 ml)

Huda Beauty Blush Filter Liquid Blush - Strawberry Cream (4.5 ml)

KIKO Milano Velvet Touch Creamy Stick Blush New 2016 - 08 Rose Mauve (10 g)  

Make Up For Ever Hd Skin Blush & Glow Palette - 25 (25.2 g)  

No items found.

What is under-eye blush and why is it trending?

Under-eye blush is exactly what it sounds like—placing blush higher on the face, right under the eyes instead of keeping it limited to the cheeks. The idea is to blend colour upward, almost meeting the lower lash line, so it mimics a natural flush that spreads across the centre of the face.
What makes this placement stand out is how effortlessly it brightens and lifts. It adds warmth where concealer can sometimes look flat, creating a fresh, well-rested effect without extra layers. The result feels soft, youthful and naturally undone—more like skin than structured makeup.
Its popularity also ties into a larger shift in beauty. As routines move away from heavy contouring toward lighter, skin-first finishes, this technique fits right in. It’s quick, adaptable and perfect for warmer weather when minimal makeup feels more comfortable.

How to recreate under-eye blush

Getting this look right comes down to placement and blending. Start with a well-prepped base—hydrated skin and a lightweight foundation or skin tint work best, since heavier formulas can look cakey once layered.

Apply a small amount of blush just under your eyes, slightly overlapping the tops of your cheeks. Cream and liquid formulas work especially well here because they melt into the skin and give a natural finish.

Blend the colour outward and upward using your fingers, a sponge or a soft brush. The edges should stay diffused and seamless—nothing too defined. If you still want brightness under the eyes, lightly tap concealer closer to the inner corner so the blush adds warmth without taking away from that lifted effect.  

Shades, tips and making it your own

Soft pinks and peaches are the easiest way to ease into this trend, as they mimic a natural flush and suit most skin tones. If you want something bolder, corals, berries or muted reds can add more depth and create a slightly more editorial look.
The key is to build slowly. Because the placement is closer to the eyes, even a small amount of pigment can make an impact. Blending plays a huge role in keeping the look fresh. Taking a little extra time to diffuse the edges helps the blush melt into the skin rather than sit on top of it. It also helps to keep the rest of your makeup balanced—lighter contour and softer eye looks tend to complement this placement best.
What makes under-eye blush so appealing is how flexible it is. You can keep it sheer and subtle for everyday wear or build it up for a more noticeable statement. Either way, it adds warmth and dimension in a way that feels current, effortless and just a little playful.

Tira recommends:

Lakme 9to5 Hya Beach Edit SPF Blush, Creamy Texture,Travelfriendly Dewy Finish - Vacay Mauve (8.6 g)

House of HUR Moist Ampoule Blusher - 06 Cherry Blossom (10 ml)  

Maybelline Cloudtopia Cheek & Lip Mousse Blush - 09 Dreamy Dawn (5 g)

Sheglam Color Bloom Liquid Blush - On Point (5.2 ml)

L'Oreal Paris Lumi Le Liquid Blush Radiant & Glowy Finish - 625 Glowy Gold Pink (11 ml)

Huda Beauty Blush Filter Liquid Blush - Strawberry Cream (4.5 ml)

KIKO Milano Velvet Touch Creamy Stick Blush New 2016 - 08 Rose Mauve (10 g)  

Make Up For Ever Hd Skin Blush & Glow Palette - 25 (25.2 g)  

No items found.

No items found.
About

What is under-eye blush and why is it trending?

Under-eye blush is exactly what it sounds like—placing blush higher on the face, right under the eyes instead of keeping it limited to the cheeks. The idea is to blend colour upward, almost meeting the lower lash line, so it mimics a natural flush that spreads across the centre of the face.
What makes this placement stand out is how effortlessly it brightens and lifts. It adds warmth where concealer can sometimes look flat, creating a fresh, well-rested effect without extra layers. The result feels soft, youthful and naturally undone—more like skin than structured makeup.
Its popularity also ties into a larger shift in beauty. As routines move away from heavy contouring toward lighter, skin-first finishes, this technique fits right in. It’s quick, adaptable and perfect for warmer weather when minimal makeup feels more comfortable.

How to recreate under-eye blush

Getting this look right comes down to placement and blending. Start with a well-prepped base—hydrated skin and a lightweight foundation or skin tint work best, since heavier formulas can look cakey once layered.

Apply a small amount of blush just under your eyes, slightly overlapping the tops of your cheeks. Cream and liquid formulas work especially well here because they melt into the skin and give a natural finish.

Blend the colour outward and upward using your fingers, a sponge or a soft brush. The edges should stay diffused and seamless—nothing too defined. If you still want brightness under the eyes, lightly tap concealer closer to the inner corner so the blush adds warmth without taking away from that lifted effect.  

Shades, tips and making it your own

Soft pinks and peaches are the easiest way to ease into this trend, as they mimic a natural flush and suit most skin tones. If you want something bolder, corals, berries or muted reds can add more depth and create a slightly more editorial look.
The key is to build slowly. Because the placement is closer to the eyes, even a small amount of pigment can make an impact. Blending plays a huge role in keeping the look fresh. Taking a little extra time to diffuse the edges helps the blush melt into the skin rather than sit on top of it. It also helps to keep the rest of your makeup balanced—lighter contour and softer eye looks tend to complement this placement best.
What makes under-eye blush so appealing is how flexible it is. You can keep it sheer and subtle for everyday wear or build it up for a more noticeable statement. Either way, it adds warmth and dimension in a way that feels current, effortless and just a little playful.

Tira recommends:

Lakme 9to5 Hya Beach Edit SPF Blush, Creamy Texture,Travelfriendly Dewy Finish - Vacay Mauve (8.6 g)

House of HUR Moist Ampoule Blusher - 06 Cherry Blossom (10 ml)  

Maybelline Cloudtopia Cheek & Lip Mousse Blush - 09 Dreamy Dawn (5 g)

Sheglam Color Bloom Liquid Blush - On Point (5.2 ml)

L'Oreal Paris Lumi Le Liquid Blush Radiant & Glowy Finish - 625 Glowy Gold Pink (11 ml)

Huda Beauty Blush Filter Liquid Blush - Strawberry Cream (4.5 ml)

KIKO Milano Velvet Touch Creamy Stick Blush New 2016 - 08 Rose Mauve (10 g)  

Make Up For Ever Hd Skin Blush & Glow Palette - 25 (25.2 g)  

Lakme 9to5 Hya Beach Edit SPF Blush, Creamy Texture,Travelfriendly Dewy Finish - Vacay Mauve (8.6 g)
Lakme
1192981
Know More
House of HUR Moist Ampoule Blusher - 06 Cherry Blossom (10 ml)
House of HUR
1185812
Know More
Maybelline Cloudtopia Cheek & Lip Mousse Blush - 09 Dreamy Dawn (5 g)
Maybelline New York
1198429
Know More
Sheglam Color Bloom Liquid Blush - On Point (5.2 ml)
Sheglam
1158508
Know More
L'Oreal Paris Lumi Le Liquid Blush Radiant & Glowy Finish - 625 Glowy Gold Pink (11 ml)
L'Oreal Paris
1180779
Know More
Huda Beauty Blush Filter Liquid Blush - Strawberry Cream (4.5 ml)
Huda Beauty
1147725
Know More
KIKO Milano Velvet Touch Creamy Stick Blush New 2016 - 08 Rose Mauve (10 g)
KIKO Milano
1161914
Know More
Make Up For Ever Hd Skin Blush & Glow Palette - 25 (25.2 g)
Make Up For Ever
1170590
Know More

What is under-eye blush and why is it trending?

Under-eye blush is exactly what it sounds like—placing blush higher on the face, right under the eyes instead of keeping it limited to the cheeks. The idea is to blend colour upward, almost meeting the lower lash line, so it mimics a natural flush that spreads across the centre of the face.
What makes this placement stand out is how effortlessly it brightens and lifts. It adds warmth where concealer can sometimes look flat, creating a fresh, well-rested effect without extra layers. The result feels soft, youthful and naturally undone—more like skin than structured makeup.
Its popularity also ties into a larger shift in beauty. As routines move away from heavy contouring toward lighter, skin-first finishes, this technique fits right in. It’s quick, adaptable and perfect for warmer weather when minimal makeup feels more comfortable.

How to recreate under-eye blush

Getting this look right comes down to placement and blending. Start with a well-prepped base—hydrated skin and a lightweight foundation or skin tint work best, since heavier formulas can look cakey once layered.

Apply a small amount of blush just under your eyes, slightly overlapping the tops of your cheeks. Cream and liquid formulas work especially well here because they melt into the skin and give a natural finish.

Blend the colour outward and upward using your fingers, a sponge or a soft brush. The edges should stay diffused and seamless—nothing too defined. If you still want brightness under the eyes, lightly tap concealer closer to the inner corner so the blush adds warmth without taking away from that lifted effect.  

Shades, tips and making it your own

Soft pinks and peaches are the easiest way to ease into this trend, as they mimic a natural flush and suit most skin tones. If you want something bolder, corals, berries or muted reds can add more depth and create a slightly more editorial look.
The key is to build slowly. Because the placement is closer to the eyes, even a small amount of pigment can make an impact. Blending plays a huge role in keeping the look fresh. Taking a little extra time to diffuse the edges helps the blush melt into the skin rather than sit on top of it. It also helps to keep the rest of your makeup balanced—lighter contour and softer eye looks tend to complement this placement best.
What makes under-eye blush so appealing is how flexible it is. You can keep it sheer and subtle for everyday wear or build it up for a more noticeable statement. Either way, it adds warmth and dimension in a way that feels current, effortless and just a little playful.

Tira recommends:

Lakme 9to5 Hya Beach Edit SPF Blush, Creamy Texture,Travelfriendly Dewy Finish - Vacay Mauve (8.6 g)

House of HUR Moist Ampoule Blusher - 06 Cherry Blossom (10 ml)  

Maybelline Cloudtopia Cheek & Lip Mousse Blush - 09 Dreamy Dawn (5 g)

Sheglam Color Bloom Liquid Blush - On Point (5.2 ml)

L'Oreal Paris Lumi Le Liquid Blush Radiant & Glowy Finish - 625 Glowy Gold Pink (11 ml)

Huda Beauty Blush Filter Liquid Blush - Strawberry Cream (4.5 ml)

KIKO Milano Velvet Touch Creamy Stick Blush New 2016 - 08 Rose Mauve (10 g)  

Make Up For Ever Hd Skin Blush & Glow Palette - 25 (25.2 g)