Lancome reinvents its mascara and unveils a new application technique that effortlessly creates perfectly open, full and even lashes. For the 1st time in Lancome history, this patent-pending Swan-NeckTM wand and high-precision brush can grab lashes close to the roots to perfectly fan them out, corner to corner.
Starting with the first stroke, lashes are coated from root to tip. Adapted to suit different eye shapes, this mascara creates a spectacular wide-angle fan effect. An innovative formula enriched with Lancome's exclusive Native Rose-Cell ExtractTM. Captivating, eyes are simply Grandiose.
About the Brand:
Happiness is a powerful source of beauty Lancome inspires women to shine from the inside out.
Since its creation over 85 years ago, Lancome has invented a powerful beauty experience with a positive impact on women while championing care and transformation as part of its core values. Lancome has in its DNA the power of care by protecting biodiversity, in particular at The Domaine de la Rose in Grasse, supporting vulnerable women around the world through the brand's cause Write Your Future, and empowering customers to make more sustainable consumption choice. Lancome is set to become the first green sciences luxury brands, inspired by nature and augmented by technology, with formulas contributing to create more sustainable beauty.
