Lay a flawless base for your makeup with the Plum Soft Blend Weightless Foundation SPF 15 with Hyaluronic Acid - 117P Bloom Beige (30ml). This hydrating foundation is enriched with coconut water extract, willow bark extract, and vitamin E to diminish fine lines and reduce excess oil production. Plus, this Plum liquid foundation has a lightweight and non-sticky formula that feels extremely comfortable on the skin and gives you a gorgeous, soft-matte makeup base. Moreover, it is easily buildable for light, medium, and full coverage.

Key Features & Benefits:

• Formulated with hyaluronic acid to leave the skin plump and hydrated
• Contains coconut water extract, willow bark extract, and vitamin E to diminish fine lines and reduce excess oil production
• Lightweight, non-sticky liquid foundation feels comfortable on the skin
• 100% vegan and cruelty-free foundation ensures safe and guilt-free use on all skin types

• Hyaluronic acid: Retains moisture in the skin
• Coconut water extract: Reduces wrinkles and fine lines​
• Willow bark extract: Refines the pores and smoothens skin tone​

All Ingredients:

Aqua, Cyclopentasiloxane, Disteardimonium Hectorite, Propylene Carbonate, Butylene Glycol, Caprylic/Capric Triglyceride, Octyl Palmitate, Octyldodecanol, Peg-10 Dimethicone, Dimethicone, Phenyl Trimethicone, Hydrogenated Olive Oil Decyl Esters, Sodium Hyaluronate, Salix Alba (Willow) Bark Extract, Cocos Nucifera (Coconut) Water Extract, Phenoxyethanol, Ethylhexylglycerin, Fragrance, Sodium Chloride, Tocopheryl Acetate, Disodium Edta. May Contain: Ci 77499, Ci 77491, Ci 77492, Ci 77891

How to Use:

• Take a pea-sized amount of the foundation and apply a light layer all over the face using a beauty sponge or your fingers. For more coverage, apply a second thin layer of foundation. To finish, you can set your foundation with powder and add other elements like blush and highlighter over the base you have created.

About the Brand:

Founded in 2014, Plum offers a wide range of products for your skin care routine, from facewashes for different skin types to moisturisers, body mists, shower gels, and more. The brand upholds the core values of customer delight, respect, sustainability, and transparency. Plum believes that people look their best in the skin they were born, and hence, is against the concept of fairness creams. All the products are formulated to help protect, repair, and nourish the skin and hair using natural ingredients that are in sync with science.